Summary
Overview
Work History
Education
Skills
Disclaimer
Hobbies and Interests
Personal Information
Timeline
Generic
Esha Sharma

Esha Sharma

Gurugram

Summary

Experienced Affiliate Marketing Professional with over 10 years of expertise in driving revenue growth through strategic partnerships.. Adept at maximizing ROI, cultivating strong affiliate networks, and exceeding performance targets. Passionate about fostering win-win collaborations for long-term success.

Overview

11
11
years of professional experience

Work History

Manager- Affiliate Business

Zillion - BharatPe
Gurugram
07.2022 - Current
  • Spearheading the management of the entire Affiliate marketing channel for PAYBACK (Now Zillion) India, overseeing both direct brands and affiliate networks.
  • Strategically planning and executing highly successful email and WhatsApp campaigns, resulting in increased engagement and conversions.
  • Onboarding new clients and client servicing for the brands.
  • Expertly managing the affiliate structure on Zillion WEB, M-Site, and APP, ensuring seamless integration and optimal performance.
  • Collaborating closely with cross-functional teams, including creative, development, and deployment, to drive cohesive, impactful marketing initiatives.
  • Taking the lead in day-to-day communications, both internally and externally, fostering a dynamic and proactive approach to framing new strategies.
  • Proactively conducting data-driven reviews and analysis to continuously optimize performance and deliver exceptional results.
  • Working on platforms like Clevertap, Appsflyer, and Trackier.

Vertical Head

ADCOUNTY MEDIA
Gurugram
12.2020 - 06.2022
  • Managed entire Web performance business, driving exceptional results and revenue growth.
  • Directly oversaw brand servicing, execution, and reporting for superior performance.
  • Led media planning and execution of highly successful digital campaigns.
  • Innovated strategies to improve brand performance and achieve remarkable outcomes.
  • Collaborated with internal teams to monetize in-house deliveries effectively and managed brand presence across various channels, leveraging trends and insights.
  • Fostered strong client relationships, drove efficiency for enhanced effectiveness, and conducted data-driven reviews to implement top-notch strategies for success.

Senior Account Manager

TRADETRACKER INDIA
Gurugram
01.2018 - 11.2020
  • Managed entire Performance business for clients in E-commerce, F&B, Education, OTT, Gaming, and Travel verticals.
  • Understood client requirements, planned deliveries, and maintained strong Advertiser and Agency relations.
  • Proficient in all tracking platforms for precise monitoring and optimization.
  • Analyzed market trends and competitors, executed innovative strategies.
  • Explored media sources for brand ROI and provided successful inputs.
  • Allocated KPIs, budgets, and tasks for optimized deliveries. Managed affiliate partners for enhanced campaign performance.

Account Manager

ICUBESWIRE
Gurugram
02.2015 - 12.2017
  • Managed affiliate recruitment and management for Branding and CPS Vertical.
  • Expertly handled media buying and planning based on brand budgets.
  • Managed accounts for Advertisers and Affiliates on Web platform.
  • Proactively fought affiliate fraud, ensuring incremental revenue.
  • Provided growth opportunities to Direct Advertisers and Agencies for Brand Projects.
  • Delivered exceptional results under challenging KPIs and provided tailored promotion media.
  • Well-versed in diverse verticals like CPM, CPC, CPV, CPS, CPL, CPI, enabling data-driven decisions.

Education

B.Com -

University Of Delhi
Delhi

Senior Secondary -

CBSE
Delhi

Digital Marketing Course -

DSIM-Digital Marketing Training
Delhi

Alliance Francaise De Delhi
Delhi

Skills

  • Strategic Thinking and Planning
  • Data Analysis and Performance Optimization
  • Negotiation and Contracting
  • Marketing Campaign Management
  • Affiliate Recruitment and Onboarding
  • Relationship Building and Management
  • Client Servicing
  • Affiliate Marketing Strategy and Execution
  • Affiliate Network Management and Expansion
  • Performance-Based Marketing Models (CPL, CPA, etc)
  • Partner and Vendor Collaboration
  • Revenue Growth and ROI Maximization
  • Affiliate Program Development and Launch
  • Market Research and Trend Analysis

Disclaimer

I hereby declare that the information provided in this resume is true, accurate, and complete to the best of my knowledge. I understand that any false statements or omissions may result in disqualification from employment opportunities. I authorize the verification of any and all information provided herein. I hold myself accountable for the authenticity of the documents and certifications attached with this resume.

Hobbies and Interests

  • Cooking
  • Art & Craft
  • Travelling

Personal Information

Date of Birth: 12/19/92

Timeline

Manager- Affiliate Business

Zillion - BharatPe
07.2022 - Current

Vertical Head

ADCOUNTY MEDIA
12.2020 - 06.2022

Senior Account Manager

TRADETRACKER INDIA
01.2018 - 11.2020

Account Manager

ICUBESWIRE
02.2015 - 12.2017

B.Com -

University Of Delhi

Senior Secondary -

CBSE

Digital Marketing Course -

DSIM-Digital Marketing Training

Alliance Francaise De Delhi

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Esha Sharma