Summary

Overview

Work History

Education

Skills

Accomplishments

Personal Information

Timeline

ESHITA GOSWAMI

Noida

Summary

Accomplished Marketing Professional with more than 12 years of experience in crafting & executing strategic initiatives to drive market share and maintain bottom line profitability.

Strong communicator with natural leadership having proven track record of delivering exceptional campaigns & driving revenue growth.

Adept at leveraging market insights to create compelling brand narratives and enhance brand equity.

Believer of : To improve is to change, to be perfect is to change often.

Overview

13

13

years of professional experience

Work History

MARKETING MANAGER

Mankind Pharma Ltd (Consumer Healthcare)

06.2011 - Current

-Managing close to 1000 Cr revenue portfolio having brands growing at a CAGR of 18% (L3Y).

-Managing a team of ABMs handling portfolio brands.

-Oversaw the creation and execution of integrated marketing campaigns, ensuring alignment with brand objectives and values.

-Conducted in-depth market research and analysis to identify emerging trends, consumer preferences, and competitive landscapes.

-Analyzed market trends to identify potential opportunities for growth.

-Collaborated with cross-functional teams including product development, sales, and creative departments to ensure brand consistency across all touchpoints.

-Managed brand budgets effectively, optimizing resource allocation and achieving ROI targets.

-Monitored brand performance metrics and conducted regular analysis to refine strategies for maximum impact.

-Implemented innovative digital marketing strategies, leveraging social media and content marketing to enhance brand presence.

-Developed and implemented marketing plans for new products.

-Maintained relationships with key customers through regular communication.

-Developed and owned strategic narrative on key initiatives to drive category demand.

Education

B.Tech in Biotechnology -

CET- IILM -AHL Gautam Buddh Technical University (formerly U.P. Technical University)

06.2011

Skills

Brand Development & Launch
Brand Building/Management & Strategy
P&L Management
360 degree Campaign Management & Execution
Digital & Traditional Marketing
Market Research & Analysis
Consumer Behavior Analysis

Budgeting & Resource Allocation
Brand Performance Metrics & Analytics
Cross-functional Team Leadership
Corporate Communications
PR & Celebrity Events
Agency/Vendor Management
People Management

Accomplishments

ETBrandEquity Digi Plus Award - Influencer Camapaign of the year. Manforce Valentines day campaign #LoveUpWithManforce 2023.
BARC & Herald Global Marketing Meister Award : Team Epic Condoms 2023.
BARC & Herald Global : Rising Category OTC Award : Epic Condoms 2023.
Manforce Condoms received "Asia's Most Promising Brand Award".
Manforce Condoms was acknowledged as the runner up in OTC category as buzziest brands by Afaqs. (2015 & 2018)
Based on the Social Experiment conducted on Manforce Condoms, represented Mankind on the NDTV Prime show "All About Ads".
Speaker in the Manforce Calender Press Launch along with Brand endorser- Sunny Leone.
Manforce #ShutThePhoneUp campaign received GOLD in Foxglove Awards (Jun'18) for content marketing. Also, received GOLD in the New York AME award (Mar'19). Campaign Series won in 2020 & 2021.
Manforce as "Best Condom Brand of the Year" by 2nd edition World Health & Wellness Congress & Awards in Feb'18.
Preganews #Yoursecondhome campaign bagged Silver in Foxglove awards (Jul'18) & New York AME Award (Mar'18).
Preganews #Yoursecondhome campaign also won Bronze in Effie India Jan'18. Gold Award at Vdonxt Awards 2018

Personal Information

Husband's Name: Hitesh Goswami
Date of Birth: 06/12/1989
Marital Status: Married

Timeline

MARKETING MANAGER

Mankind Pharma Ltd (Consumer Healthcare)

06.2011 - Current

B.Tech in Biotechnology -

CET- IILM -AHL Gautam Buddh Technical University (formerly U.P. Technical University)