ESHITA S TIWARI

• Conceptualized and launched the official Last Mile Leaders website from scratch, working closely with the creative team to ensure a consistent brand voice and visual identity.
• Built the unique brand identity of Last Mile Leaders (LML), including the creation of a mascot that symbolizes warmth, purpose, and innovation—establishing a distinct visual and emotional brand persona.
• Led end-to-end branding and communication strategy for LML events across Asia, Africa, and Europe, positioning the platform as FarEye’s global voice for last-mile innovation.
• Managed event branding, digital storytelling, and social media engagement to increase visibility and establish brand recall.
• Executed and branded three flagship partnerships with leading global supply chain organizations, media outlets, and industry influencers.
• Owned PR and media relations, including crafting outreach strategies, press releases, and narrative content for placement in top-tier logistics and tech publications.
• Aligned all branding efforts with FarEye’s business goals to elevate employer branding, enhance customer engagement, and strengthen global visibility.

HR Business Partnering

• Driving HR business partnering for key customer-facing and growth functions including Client Servicing, Technical Support, Marketing, and Business Development. Collaborate closely with senior leadership and C-suite executives across the US, Europe, and Asia to align people strategy with evolving business priorities.
• Key focus areas include manpower planning, building a high-performance culture, succession planning, leadership pipeline development, project-based talent planning, rightsizing, retention, rewards and recognition, and enhancing employee engagement across functions.
• Reinvented employee engagement by spearheading a holistic plan to improve satisfaction levels, ensuring 80%-85% employee coverage through various touchpoints.
• Coach and advise business leaders on complex and critical employee-related matters, ensuring alignment with long-term organisational goals.
• Leading quarterly eNPS and continuous engagement surveys to assess sentiment and diagnose disengagement drivers. Insights are translated into targeted action plans, operationalized through functional scorecards cascaded to managers ensuring ownership, alignment, and measurable outcomes.

Performance Management

• Revamped the Performance Management System to promote a high-performance, pay-for-performance culture by introducing a data-driven, continuous feedback approach. incorporating quarterly check-ins and structured goal-setting sessions to align individual contributions with business objectives.
• Led end-to-end annual performance appraisal reviews for 400+ global team members, including process design, budget planning, and framework creation for salary and performance benchmarking across quartiles/percentiles for high, medium, and low performers.
• Conducted compensation benchmarking to ensure internal and external parity, standardising salary bands and reducing salary spread for an equitable structure.

Employee Engagement & Retention

• Leading end-to-end engagement, recognition, and communication initiatives to enhance employee experience and foster a sense of belonging.
• Led the end-to-end design and execution of “We Celebrate You,” a flagship cultural initiative developed in collaboration with the CEO and engagement team. The program spanned concept creation, content planning, delivery, and internal communication strategy to celebrate employees across all levels.
• Anchored live sessions, developing on-stage communication skills while strengthening cross-functional connections and enhancing organizational visibility across internal and social platforms. The initiative became one of FarEye’s most-loved programs, embedding a culture of appreciation, inclusivity, and shared success.

• Led thoughtful, end-to-end employee engagement initiatives across locations, enhancing experience and satisfaction through integrated communication strategies including newsletters, engagement calendars, and leadership messaging.
• Partnered with business leaders and regional HR teams to plan and implement strategic employee connect programs, fostering stronger alignment and dialogue.
• Owned budgeting and execution of all engagement and communication programs, ensuring optimal resource utilisation.
• Spearheaded CSR and volunteering initiatives to align social impact goals with employee involvement.
• Played an instrumental role in achieving Great Place to Work certification by aligning engagement practices with recognised benchmarks.

• Executed full-cycle recruitment including sourcing, screening, and shortlisting candidates across business verticals.
• Collaborated with Unit Heads and senior stakeholders to gather hiring requirements and meet workforce plans on time.