Esther Bardhan
Bangalore
Overview
20
20
years of professional experience
Work History
Product Content Lead
Headout
Bangalore
02.2024 - Current
- Led a team of 10+ to enhance content quality, boosting workflow efficiency by 30%
- Increased organic traffic by 35% through SEO-optimized content strategies
- Developed governance frameworks that improved compliance scores to 98%
- Created training modules that drove a 40% increase in high-conversion content across product pages
- Implemented AI-driven workflows, enhancing content delivery speed by 30%
- Led content strategy for product pages, optimizing conversion rates through clear, structured messaging
- Crafted data-backed strategies for short-form product content & long-form organic content
- Managed day-to-day operations of the Content Quality Analysis team, overseeing editors and quality training
- Supervised product content teams, leading all stages of content quality from analysis to training
- Improved work processes via Slack, Hedwig, and Retool CMS
- Collaborated with the business development team to refine messaging based on market insights
Web Content Manager
Flatworld Solutions
Bangalore
05.2023 - 02.2024
- Managed a cross-functional team of 15+, delivering 100+ SEO-driven content pieces monthly
- Boosted Marketing Qualified Leads (MQLs) by 45% through targeted content strategies
- Produced training and learning materials for internal knowledge sharing
- Managed the Online Corporate Marketing team, including Writers, Editors, SEO Specialists, Website Designers, and Graphic Designers
- Collaborated with the Sales team to optimize content plans based on market research and campaign performance
- Conducted content audits and heuristic evaluations, enhancing user interactions and reducing friction points
- Worked closely with UI/UX teams to refine microcopy, CTAs, and digital interface content
Delivery Manager
Trivone Content Services
Bangalore
11.2022 - 02.2023
- Front-led a team of 10 Content Writers, Copy Editors, Designers, and Freelancers to create digital newsletters, blogs, PRs, and branding event content
- Strategized and implemented content paths aligned with company requirements for a diverse global audience
- Ensured content was on-brand, consistent in style, quality, and tone of voice, and optimized for SEO and user experience
- Explored articles on national and international significance, covering policy, information technology, and design
- Developed enterprise-wide content calendars and defined ownership for persona groups
- Liaised with clients to understand requirements, coordinated updates, and synchronized social media and content teams
- Mentored content personnel, achieving a 25% improvement in content quality and team productivity
- Established best practices for content creation and repurposing, enhancing strategy implementation efficiency
Editor-On-Contract
Cactus Communications
09.2016 - 10.2022
- Edited and proofread 500+ manuscripts for Business, Finance, Economics, and Public Health journals, including Elsevier, Wiley, Nature, SAGE, Springer, and Taylor & Francis
- Maintained compliance with confidentiality standards and subject-specific conventions
Assistant Editor
Infomedia 18 (Network 18 Publishing)
Mumbai
06.2009 - 06.2010
- Managed editorial and cross-functional teams to execute content strategies for B2B magazines like Search & Smart Logistics
- Assisted in developing brand standards and content style guides, enhancing consistency across publications
- Delivered 50+ publications, improving production efficiency by 15%
Content Manager
Netscribes India Pvt. Ltd.
Mumbai
04.2007 - 05.2009
- Supervised editorial teams, managing content for digital marketing collaterals and B2B publications like Economic Times and Industrial Automation
- Developed training manuals and enforced process discipline, resulting in a 20% improvement in productivity
- Partnered with cross-functional teams to align content with client needs and market trends
Senior Journalist
Instablogs Network
Delhi
09.2005 - 04.2007
- Researched, wrote, and edited 200+ blogs on diverse topics, focusing on SEO and content governance
- Contributed to a 30% increase in site engagement through quality content and strategic SEO practices
Timeline
Product Content Lead
Headout
02.2024 - Current
Web Content Manager
Flatworld Solutions
05.2023 - 02.2024
Delivery Manager
Trivone Content Services
11.2022 - 02.2023
Editor-On-Contract
Cactus Communications
09.2016 - 10.2022
Assistant Editor
Infomedia 18 (Network 18 Publishing)
06.2009 - 06.2010
Content Manager
Netscribes India Pvt. Ltd.
04.2007 - 05.2009
Senior Journalist
Instablogs Network
09.2005 - 04.2007