Eswar
Madurai
Summary
Dynamic Regional Channel Manager with a proven track record at Warren Remedies Ltd, excelling in sales strategy and distribution management. Successfully launched products in 3,500 outlets, enhancing market penetration. Recognized for exceptional performance, leveraging strong customer relationship management to drive significant growth and achieve ambitious sales targets.
Overview
22
22
years of professional experience
Work History
Regional Channel Manager
Warren Remedies Ltd
Madurai
12.2023 - 08.2025
- Oversaw D2C division sales with 24 sales officers and 3 area sales managers.
- Appointed 120 distributors to enhance market reach.
- Launched products in 3,500 GT outlets, expanding distribution depth.
- Increased product penetration in 3,500 chemist outlets through targeted strategies.
Regional Sales Manager
Sun Pharmaceuticals Industries Ltd
Madurai
03.2020 - 11.2023
- Managed CHC division sales with a team of 12 sales officers and 3 area sales managers.
- Coordinated efforts with Hospital Division (Revitalite) to optimize collaboration.
- Successfully relaunched Volini Max Spray, significantly improving market presence.
- Executed Absorb width and numeric distribution initiatives to enhance product visibility.
- Achieved National Topper Star awards for exceptional performance in 2021 and 2022.
Regional Manager
The Himalaya Drug Company
Madurai
06.2018 - 03.2020
- Oversaw Baby Care Division sales with a team of 16 inside sales representatives, 5 sales officers, and 3 area sales managers.
- Coordinated efforts with Hospital Division, managing same team composition for seamless operations.
- Collaborated with Beauty Adviser Division, leading 2 supervisors and 6 promotional girls.
- Achieved year-to-date sales target for 2018-2019 with significant growth.
Area Sales Manager
Alkem Laboratories Ltd
Madurai
12.2016 - 06.2018
- Managed OTC division sales with a team of 16 TSOs and 2 Senior SOs.
- Achieved Best Seller Award for Tiger Balm through strategic sales initiatives.
Area Business Manager
Piramal Enterprises Ltd
Madurai
08.2015 - 12.2016
- Managed OTC division sales with 16 TSOs and 2 Senior SOs, driving revenue growth.
- Oversaw cosmetic division sales with 3 TSOs and 12 BA Girls, enhancing market presence.
- Secured Best Seller Award for Caladryl Lotion through effective marketing strategies.
- Achieved highest primary sales performance for February 2016, surpassing targets.
- Launched Littles Baby Range in 2,400 outlets within two months, expanding distribution.
Sales Officer
Nutricia International Pvt.ltd
Madurai
03.2011 - 08.2015
- Individually managed nutrition food business operations, ensuring precise inventory management.
Collaborated with chemists and FMCG customers to strengthen supply chain relationships.
Conducted joint efforts with nutrition advisors to engage doctors in ethical promotions.
Channel Sales Executive
Sanofi Aventis pharma Ltd
Coimbatore
12.2009 - 02.2011
- Led new product launches and managed channel sales operations for OTC products across six regions.
Oversaw a team of six, driving strategic initiatives in Coimbatore, Tirupur, Erode, Salem, Krishnagiri, and Hosur.
Coordinated cross-functional efforts to ensure successful market penetration of OTC offerings.
Developed sales strategies that increased visibility and availability of OTC products in targeted areas.
Business Executive-Retail
Novartis Healthcare pvt Ltd
Coimbatore
11.2006 - 11.2009
- Drove significant sales growth in OTC product business for chemists and rural doctors.
- Achieved National Sales Topper Award for Calcium Sandoz through targeted marketing strategies.
- Recognized as highest primary achiever for exceeding sales targets in February 2008.
- Participated in 25 mass consumer activities and over 100 in-store promotions to enhance brand visibility.
Merchandiser
Genius Consultants Ltd.
Madurai
08.2005 - 11.2006
- Managed sales for Colgate Palmolive display contract outlets.
- Launched Colgate Active Salt paste across all major accounts and modern trade outlets.
- Coordinated Oral Health Month program to enhance brand visibility.
- Introduced Colgate Maxfresh into various retail locations.
Visibility Captain
Solaimalai Enterprises
Madurai
07.2003 - 07.2005
- Managed sales operations for Visibility Outlets, ensuring optimal performance.
- Successfully launched Pantene Amino Pro V, driving brand awareness and market penetration.
Education
Bachelor of Science - Mathematics
Sourashtra College
Madurai, TN01.2002
Higher Secondary Examination -
Sourashtra High School
Madurai, TN01.1999
S.S.L.C. -
Sourashtra High School
Madurai, TN01.1997
Skills
- Sales strategy
- Distribution management
- Market penetration
- Product launch
- Inventory optimization
- Customer relationship management
Self Points
- Sincere and Dedicative towards my work.
- Determination in achieving goals.
- Self-Motivation.
- Good team player.
- Good-Listener.
Linguistic Capabilities
- English
- Tamil
Salary Details - Ctc
14.95 LAKH
Disclaimer
I consider myself familiar with marketing tactics. I am also confident of my ability to work in a team. I hereby declare that the above information furnished is true to the best of my knowledge and belief.
Areas Of Interest
- Marketing
- Sales
- Administration
Personal Information
- Father's Name: T.R.Sivanath
- Date of Birth: 05/10/82
- Marital Status: Married
Timeline
Regional Channel Manager
Warren Remedies Ltd
12.2023 - 08.2025
Regional Sales Manager
Sun Pharmaceuticals Industries Ltd
03.2020 - 11.2023
Regional Manager
The Himalaya Drug Company
06.2018 - 03.2020
Area Sales Manager
Alkem Laboratories Ltd
12.2016 - 06.2018
Area Business Manager
Piramal Enterprises Ltd
08.2015 - 12.2016
Sales Officer
Nutricia International Pvt.ltd
03.2011 - 08.2015
Channel Sales Executive
Sanofi Aventis pharma Ltd
12.2009 - 02.2011
Business Executive-Retail
Novartis Healthcare pvt Ltd
11.2006 - 11.2009
Merchandiser
Genius Consultants Ltd.
08.2005 - 11.2006
Visibility Captain
Solaimalai Enterprises
07.2003 - 07.2005
Bachelor of Science - Mathematics
Sourashtra College
Higher Secondary Examination -
Sourashtra High School
S.S.L.C. -
Sourashtra High School