Eswar Badriprasad

Spearheaded end-to-end marketing automation processes in HubSpot, optimizing lead nurturing and campaign tracking.

Managed and automated sales workflows in Microsoft Dynamics 365 to boost productivity and CRM data integrity.

Integrated HubSpot with third-party platforms for streamlined lead acquisition and tracking efficiency.

Conducted data mining and analysis via ZoomInfo, GlobalData, and Apollo.io for strategic insights to C-level stakeholders.

Designed profit and loss dashboards for Sales and Marketing teams to support data-driven decision-making.

Led comprehensive website revamp for two companies, including architecture planning and UI/UX collaboration.

Maintained site performance through implementation of Google Analytics, HubSpot, Dynamics 365, and social media tracking pixels.

Coordinated cross-functional team of four to execute integrated marketing campaigns and manage site content.

• Developing and implementing sales strategies to achieve company goals and revenue targets.
• Developing and implementing the organization's technical vision and strategy.
• Leading and managing the sales team, providing guidance, training, and support to ensure their success.
• Provides leadership and guidance to the technical teams within the organization.
• Stay updated on emerging technologies (updates specifically with new SaaS software to check the integration capabilities) and industry trends, ensuring the company remains innovative and competitive.
• Analyzing market trends, customer needs, and competitor activities to identify new business opportunities.
• Responsible for designing and maintaining the organization's technical architecture and make decisions regarding technology platforms, infrastructure, and software development methodologies.
• Building and maintaining strong relationships with key clients and partners.
• Collaborating with other departments, such as marketing and product development, to align sales efforts with overall business objectives.
• Manage technical risks, such as cybersecurity threats and data breaches.
• Implement measures to protect the organization's technology assets and ensure compliance with relevant regulations.
• Monitoring sales performance, analyzing data, and generating reports to track progress and make informed decisions.
• Explore new technologies, conduct research, and evaluate their potential impact on the company's operations and growth.
• Identifying areas for improvement and implementing sales process enhancements to drive efficiency and effectiveness.

• Mined and analyzed data from company databases to drive optimization and improvement of value proposition, product development, marketing techniques and business strategies.
• Worked with stakeholders throughout organization to identify opportunities for leveraging company data to drive business solutions and customer value.
• Assessed accuracy of new data sources and data gathering techniques.
• Provided leadership and coaching for staff by analyzing performance and adapting to customer recommendations.
• Building and maintaining strong relationships with key stakeholders, understanding their business needs, and aligning Salesforce solutions accordingly.
• Collaborating with the sales team to identify opportunities for upselling and cross-selling additional products or services to existing customers.
• Developing account plans and strategies to maximize customer success, adoption, and loyalty.
• Conducting regular business reviews with customers to assess their satisfaction, address concerns, and identify areas for improvement.
• Providing guidance and support to customers in leveraging Salesforce features and functionalities to achieve their business goals.
• Acting as a point of escalation for any customer issues, ensuring prompt resolution and effective communication.
• Keeping updated on the latest Salesforce products, features, and industry trends to provide proactive recommendations and insights to customers.

• Identify and research potential business opportunities, partnerships, and collaborations in the Ecommerce industry.
• Build and maintain strong relationships with key stakeholders, including Ecommerce platforms, online retailers, and technology providers.
• Develop and execute strategic plans to expand our customer base, increase sales, and drive revenue growth.
• Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial terms and agreements.
• Collaborate cross-functionally with internal teams such as marketing, product, and operations to drive successful partnership implementations.
• Stay up-to-date with industry trends, market dynamics, and competitor activities to identify new business opportunities and stay ahead of the curve.
• Prepare and deliver compelling presentations and proposals to potential partners, showcasing the value and benefits of partnering with our company.
• Monitor and analyze key performance metrics to measure the success of business development initiatives and make data-driven recommendations for improvement.
• Handle the Implementation of Zoho Software and sales related solution like Calendly, knowlarity.

• Leading the planning and execution of cloud implementation projects, ensuring they are completed on time and within budget.
• Collaborating with cross-functional teams to gather requirements, design solutions, and implement cloud technologies.
• Developing project plans, timelines, and budgets for cloud implementation projects.
• Overseeing the deployment of cloud solutions, ensuring they meet quality standards and user requirements.
• Providing technical guidance and support to team members involved in the implementation process.
• Monitoring project progress, identifying risks, and implementing mitigation strategies to ensure successful project delivery.
• Communicating with stakeholders to provide updates on project status, address concerns, and ensure alignment with business goals.
• Staying up-to-date on cloud technology trends and best practices to drive continuous improvement in cloud implementation processes.
• Continuous Improvement: Monitoring industry trends, you will provide feedback and recommendations to the product development team for enhancing Kissflow's capabilities and addressing customer needs.
• Interpreted clients' needs and introduced services to fit specific requirements.

• Giving the clients demo on the product.
• Making the required customisation on the product to suit the client needs.
• Work with Product team on creating solutions for clients and also integrate their internal system with our solution.
• Like Biometric integration, Payroll, quickbooks integration with Zoho.
• Training the Partners/Resellers on the new features.
• Working with Marketing Team on the promotions and content management.
• Conducted periodic user training sessions to support customer understanding and product feature utilisation.
• Collaborated with sales and product teams to address customer success objectives.

• Resolving the issues regarding the Software/hardware/broadband/any issues with computer which also includes outlook configuration for enterprise customer.
• Dealing with escalations from L1 (via call and email) and giving permanent solutions.
• Troubleshot systems comprised of security alarms and Internet connectivity.

• Raising tickets on issues pertaining to telephone lines and broadband, following it up with Service Management Centre and advising the customer accordingly.