Ethan Lobo

• Digital content and strategy head for multinational clients and brands, such as the NBA, the Olympics, and UFC.
• Drove commercialization efforts, fostering growth through strategic partnerships.
• Facilitated brand growth by establishing and managing key strategic partnerships.
• AIs positive approach using tools to upskill content creation, like Adobe, Krea, Gemini, Gamma, and ChatGPT Plus.
• Oversaw the digital strategy and execution for the BUD X NBA House, a global IP that saw over 6,000 footfall and millions of impressions across digital platforms.
• Oversaw the UFC's digital entry into the Indian market with an award-winning campaign.
• The UFC digital platforms garnered over 300 million views, 700K IG followers alone, and 1.5 million overall follower growth, all organically, within the first 18 months.
• Working with broadcasters and athletes to create compelling marketing campaigns and create on-ground impact.
• Help grow the Olympics WhatsApp channel to over a million subscribers within 10 days from launch.

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• Managed content creation and strategic initiatives for Punjab Kings Social Media in IPL Campaign 2023
• Collaborated with cross-functional teams to create engaging multimedia content.
• Mentored junior writers, providing guidance on best practices in content development.

• Star Sports: Worked as a junior producer of in-house programming, data analyst for IPL, and ORM specialist across social accounts.
• Content creator and copywriter for clients, including Punjab Kings, Adani Sports Line, and Procam International.