Ethan Lobo

• Digital content and strategy head for multinational clients and brands, such as the NBA, Punjab Kings IPL, the Olympics, and the UFC.
• NBA India:

Drove commercialization and business development efforts for the NBA India, delivering over 2 billion views, 500 million in engagement, and 700K+ followers, becoming the second most popular international league page on social media in India.

Conceptualized and oversaw the digital execution for the BUD X NBA House, a global IP debuting in India, delivering partnership commitments, ticket sales, OOH promotion, and fan engagement campaigns, resulting in a reach of over 10 million unique viewers.

Curated monetizable IPs and exclusive content series, delivering additional revenue models, while fostering partnerships.

• UFC India:

Led the UFC's digital entry into the Indian market with an award-winning campaign at the Indian Marketing Awards.

Delivered over 700 million views, 750K IG followers alone, and 1.5 million overall follower growth, all organically, within the first 18 months of launch, capturing the heart of the sports market.

Streamlined the UFC YouTube to deliver an additional $200K yearly revenue through optimization strategies.

• Punjab Kings:

Led digital content and strategy, delivering 200M engagement, 350M video views, and 350K fans onboarded over 2 month period.

Oversaw website and app integration, working to activate fan engagement activations, gaming, and long-form content, reaching over 300K unique users.

• Olympics:

Helped grow the Olympics India WhatsApp channel to over a million subscribers within 10 days from launch.

Broadcast Experience:

Worked with broadcasters like Star Sports, Zee, and Sony, and OTT platforms like Jio Cinema, to produce on-air shows and create compelling marketing campaigns and on-ground activations.

• Worked as a junior producer for in-house programming, data analysis, and as a CRM and ORM specialist.
• Handled digital activations and contests, handling end-to-end processes, from activation to gratification.
• Content creator and copywriter for clients for social channels.