Ethan Lobo
Mumbai
Summary
Strategic content manager with expertise in digital marketing and brand growth. Proven success in launching high-impact campaigns, including the UFC's entry into India. Skilled in fostering client relationships, brand growth, strategy and project management, and driving cross-functional teamwork.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager- Content and Strategy
Sportz Interactive
Mumbai
04.2021 - Current
- Digital content and strategy head for multinational clients and brands, such as the NBA, the Olympics, and UFC.
- Drove commercialization efforts, fostering growth through strategic partnerships.
- Over the last four years, I have overseen the NBA India account, crossing 2+ billion views, 300+ million in engagement, and becoming the second most popular international league page in India.
- Oversaw the digital strategy and execution for the BUD X NBA House, a global IP debuting in India, that saw a multi-brand collaboration with Budweiser, Emirates, and the NBA, witnessed over 6,000 footfalls, and millions of impressions across digital platforms.
- Led the UFC's digital entry into the Indian market with an award-winning campaign, capturing the heart of the Indian sports market.
- The UFC digital platforms garnered over 300 million views, 700K IG followers alone, and 1.5 million overall follower growth, all organically, within the first 18 months since launch.
- Facilitated brand growth by establishing and managing key strategic partnerships across various brands.
- Work with broadcasters, OTT platforms, and athletes to create compelling marketing campaigns and create on-ground impact. (E.g., Sony, Hotstar, Zee)
- Helped grow the Olympics India WhatsApp channel to over a million subscribers within 10 days from launch.
- Positive approach to using AI tools to upskill content creation and delivery, using the likes of Adobe, Krea, Gemini, Gamma, and Chat GPT Plus.
Content Lead
Punjab Kings via Sportz Interactive
Mumbai
03.2022 - 08.2023
- Managed content creation and strategic initiatives for Punjab Kings Social Media in IPL Campaign 2023
- Over the course of the season, we garnered 183M in engagement, 335M video views, and 345K fans onboarded over a 3-month period.
- Developed initiatives and content IPs to build successful relationships and meet KPIs with corporate partners through creative marketing campaigns.
- Collaborated with cross-functional teams to create engaging multimedia content.
- Mentored junior writers, providing guidance on best practices in content development.
Content Marketer
Sportz Interactive and Star Sports
Mumbai
04.2017 - 12.2021
- Star Sports: Worked as a junior producer of in-house programming, data analyst for IPL, and ORM specialist across social accounts.
- Content creator and copywriter for clients, including Punjab Kings, Adani Sports Line, and Procam International.
Education
Masters In Accountancy -
Mumbai University
Mumbai04-2017
Bachelors In Accouting & Finance -
Jai Hind College
Mumbai, India03.2015
Skills
- Brand management
- Content strategy development
- Digital engagement optimization
- Social media marketing
- AI implementation
- Project management
- Campaign management
- Client relationship management
- Cross-functional teamwork
Languages
English - Full Professional Proficiency, Hindi - Full Professional Proficiency
Hobbies and Interests
Sports, financial trading, content creation, short-form video content, swimming, cooking, gardening, writing, cinephile, and travel
INTERNSHIPS
- Motilal Oswal (01/2016 - 05/2016) - Equity Analyst & Advisor
- Indian Youth Congress (02/2014 - 04/2014) - Memeber of the Youth Awarness and Education campaign
Accomplishments
- Winner of Best Entry into an Indian market at the Indian Marketing Awards 2025 for the UFC India brand
Languages
English
First Language
Hindi
Proficient (C2)
C2
Certification
- Fundamentals of Digital Marketing by Google Digital Garage
- Fundamentals of Gemini Workspace
Work Type
Full TimeWork Location
On-SiteRemotePortfolio
Scripted and Produced: India on the Road To UFC| Shanghai
Scripted and Produced: India on the Road To UFC Shanghai I Part 2
The First-Ever BUDX NBA House in India | 2025 Aftermovie
CGI Storytelling and Execution: The ๐ณ๐ฐ๐ต๐ฒ-up we didn't ๐บ๐ฌ๐จ coming
Scripted and Produced: NBA India x Abu Dhabi Games 2023 | Vlog !
Timeline
Content Lead
Punjab Kings via Sportz Interactive
03.2022 - 08.2023
Manager- Content and Strategy
Sportz Interactive
04.2021 - Current
Content Marketer
Sportz Interactive and Star Sports
04.2017 - 12.2021
Masters In Accountancy -
Mumbai University
Bachelors In Accouting & Finance -
Jai Hind College
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