Eularie Saldanha
Mumbai
Summary
A dynamic communications leader with a proven track record at top publications, I started as a journalist and expanded into advertising laws and corporate communications in India. With expertise in media relations and strategic planning, I craft compelling narratives, and build strong relationships with internal and external stakeholders. My work has driven impactful brand campaigns, including a Silver Lion-winning PR initiative. Skilled in team leadership and crisis management, I excel in high-pressure environments, delivering results that resonate.
Overview
8
8
years of professional experience
Work History
Director - Corporate Communications
Publicis Groupe India
Mumbai
01.2025 - 03.2025
- Led PR and Corporate Communications for all agencies within Publicis Media India.
- Managed media relations for the agency's executive teams at Publicis Media, India.
- Trained teams on media relations.
- Oversaw interdepartmental resource coordination to enhance productivity.
- Held regular sessions with department heads to assess strategic initiative advancements.
- Collaborated with team members to identify and reduce business risks.
- Directed strategic initiatives to align with organizational objectives.
- Partnered with Publicis Groupe's Global Communications teams to bolster India's market position.
Senior Manager - Corporate Communications
FCB Kinnect
Mumbai
01.2024 - 01.2025
- As the PR and Corporate Communications lead for FCB Kinnect across Mumbai, Delhi, and Bengaluru, I drive strategic media engagement and narrative development
- My role includes crafting and distributing press releases on major company milestones, client projects, and achievements, ensuring a cohesive and impactful brand voice
- I work closely with company spokespeople to highlight their unique perspectives, positioning them as industry thought leaders beyond their business roles
- Additionally, I manage the creation and distribution of news updates and insights for both internal teams and clients
- I handle award submissions end-to-end - from writing compelling pitches to liaising with publications - most recently contributing to a PR campaign that won a Silver Lion at Cannes in the 'PR - Use of Events & Stunts' category
Senior Manager - Content
Advertising Standards Council of India
Mumbai
07.2023 - 12.2023
- At ASCI, I led content research, writing, and management, collaborating across teams to ensure a deep understanding of responsible and ethical advertising
- As a self-regulatory authority in the industry, ASCI guides stakeholders in navigating the complexities of responsible advertising
- My role involved raising awareness about the organization's initiatives and operations across the advertising ecosystem
- Additionally, I was responsible for creating and distributing timely communications, including mailers and newsletters, to keep the industry informed and engaged
Senior Correspondent
Campaign India, Haymarket Sac Publishing
Mumbai
01.2021 - 07.2023
- Writing stories on the advertising, media and marketing domain for the Campaign India website
- Brainstorming feature story ideas
- Conducting interviews and conversing with industry professionals to gain insights
- Responsible for sending the daily newsletter
- Editing stories and working on CMS for uploading, embedding and approving content
- Handling the company's Instagram account and growing followers organically
Correspondent
IMPACT Magazine, exchange4media Group
Mumbai
04.2018 - 11.2020
- Writing stories on the advertising, marketing and media domain for IMPACT, the weekly advertising, marketing and media print magazine from the exchange4media Group
- Contributing articles for the group's digital property, e4m
- Involved in the weekly production for the magazine
- Involved in event curation and coverage of IMPACT's events
- Headed IMPACT's 'Top 30 Under Thirty' property in 2018
- In charge of IMPACT's social media handles
Associate Content Strategist and Social Media Executive
Impulse Digital
Thane
01.2017 - 08.2017
- Responsible for regular content ideation and execution for the various clients handled by the agency
- Writing blogs on WordPress for the agency and its brands handled
- Involved in client servicing
Education
Post Graduation - Journalism and Digital Media (Broadcast and Print)
St Pauls Institute of Communication Education (SPICE)
Bandra, Mumbai05.2018
BMM - Journalism
South Indian Education Society (S.I.E.S)
Mumbai06.2016
120 Hour International TESOL/TEFL In-Class Certification Program -
Asian College of Teachers
08.2024
60 Hour Certificate in Business English Teacher Training Program -
Asian College of Teachers
Mumbai, India 11-2024
Skills
- Writing
- Editing
- Creative thinking
- Curation
- Zope (CMS)
- Anchoring
- Media Relations
- Strategic planning
- Crisis management
- Content creation
- Team leadership
- Internal communications
- Networking skills
- Story pitching
- Corporate communications
- People management
- Relationship building
- Verbal and written communication
Hobbies and Interests
- Singing
- Dancing
- Karaoke (Mumbai Finalist at the Karaoke World Championship)
- Table Tennis
- Driving
- Reading
Languages
- English
- Hindi
- Marathi
- Konkani
- Spanish: pursuing studies in Spain starting April 2025
Personal Information
Date of Birth: 03/21/96
Timeline
Director - Corporate Communications
Publicis Groupe India
01.2025 - 03.2025
Senior Manager - Corporate Communications
FCB Kinnect
01.2024 - 01.2025
Senior Manager - Content
Advertising Standards Council of India
07.2023 - 12.2023
Senior Correspondent
Campaign India, Haymarket Sac Publishing
01.2021 - 07.2023
Correspondent
IMPACT Magazine, exchange4media Group
04.2018 - 11.2020
Associate Content Strategist and Social Media Executive
Impulse Digital
01.2017 - 08.2017
Post Graduation - Journalism and Digital Media (Broadcast and Print)
St Pauls Institute of Communication Education (SPICE)
BMM - Journalism
South Indian Education Society (S.I.E.S)
120 Hour International TESOL/TEFL In-Class Certification Program -
Asian College of Teachers
60 Hour Certificate in Business English Teacher Training Program -
Asian College of Teachers
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