Eva Ashfaque

Capability Building & Strategic Initiatives:

• Consumer Goods RFP Response Development Led the development of key RFP sections for a strategic engagement. Collaborated in co-presenting proposed solutions to client leadership, articulating alignment with business objectives and demonstrating delivery capabilities.
• Digital Twin Innovation Concept – Retail Sector Conceptualized and proposed a forward-looking Digital Twin solution for apparel fit simulation and drapability analysis. Outlined the methodology, feasibility, and alignment to client imperatives, positioning it as a scalable innovation opportunity.
• PLM Go-to-Market Strategy – Strategic Alliance Formation Co-led the formation of a strategic PLM alliance and developed the go-to-market (GTM) strategy deck. Supported leadership in articulating differentiated value propositions and market positioning for retail PLM solutions.
• Retail Process Innovation & Asset Development Contributed to the refresh of a retail process framework and ideation of next-gen digital assets. Supported the development of a Retail Digital Thread GTM strategy, reinforcing the firm’s innovation narrative in the sector.

Strategic Project Engagements:

• Global Manufacturing Leader – PLM Training Program Development Spearheaded the design and execution of a comprehensive PLM training content initiative. Directed a team of business analysts to craft targeted, user-centric materials aligned with system functionality and organizational business needs, enhancing enterprise-wide PLM adoption.
• Footwear Retail Client – Business Process Assessment & Transformation Roadmap Conducted an in-depth current-state analysis, identifying operational inefficiencies and digital gaps. Delivered a transformation blueprint encompassing industry best practices and a robust business case highlighting the value of PLM implementation.
• Multi-Division Transformation Program – PLM Standardization Framework Played a pivotal role in the institutionalization of standardized methodologies for PLM implementations across business units. Developed structured frameworks, deliverables, and governance models (RACI), supported with strategic rationale to drive consistency and scalability.
• Life Sciences Client – Master Data Governance Evaluation Led an enterprise-wide assessment of master data governance across key functions. Identified systemic challenges and formulated actionable recommendations to enhance data integrity, compliance, and cross-functional alignment.
• Global Consumer Products Firm – Business Process Lead for CRP Program Directed the Conference Room Pilot (CRP) program from a process enablement perspective. Facilitated cross-functional collaboration, enabling effective execution of change initiatives and streamlining business readiness activities.

• Involved as a process consultant in major Retail PLM Implementations, contributed to brainstorming, requirement gathering, requirement analysis, process mapping, functional design & documentation, super-users and end-user training
• Contributed to the PLM practice by providing domain insights & later converted the same into business use cases
• Worked on multiple POCs around retail PLM & VR-powered applications for the existing clientage
• Setting up POVs for numerous clients' digital roadmaps & solution-oriented product
• Involved as a Retail SME in creating digital roadmaps for various clients
• Co-designed & developed in-house digital applications around the planning & sampling process
• Involved as a critical team player in conducting fit-gap analyses for multiple retail giants' business practices

Projects Summary

1. Ralph Lauren

• Involved as a process consultant for the Vibe IQ (a new-age product creation tool) implementation interface with current FlexPLM & other downstream systems
• Co-created Process Maps along with the business stakeholders & later converted the same into storyboards
• Worked with multiple downstream system partners to facilitate integration activities
• Data Analysis and reporting to measure improvements along the business metrics

2. Reebok - SPARC Group

• As-is analysis of Reebok systems & process landscape & proposed the to-be landscape post the retail PLM implementations along with the benefit cases

3. KMart Australia

• Conducted package evaluation exercise across four major PLM products to help select the right fit for the client's business
• Involved as an SME to conduct fit-gap analysis, business process mapping & later created data models
• Co conducted requirement validation workshop

4. Adidas

• Set POV for a solution around digital sampling & virtual showroom
• Co-developed the solution with cross-functional teams & implemented it for the pilot batch

5. Nike

• Process re-engineering around the existing supply chain function
• Streamlined the purchase, procurement, order confirmation & delivery process by introducing a new vendor-enabled portal & standardizing the order-tracking workflows

6. JC Penney

• Involved as process consultant during requirement gathering workshops & later converting the same into Business Requirement Documents
• Co-ordinated with cross-functional teams to materialize the business requirements into system configurations & customizations

• Streamlined the purchase, procurement, order confirmation & delivery process by introducing a new vendor-enabled portal & standardizing the order-tracking workflows.
• Involved as process consultant during requirement gathering workshops & later converting the same into Business Requirement Documents.
• Co-ordinated with cross-functional teams to materialize the business requirements into system configurations & customizations.
• Co-implemented Retail PLM for numerous Retail & CPG clients.
• Conducted Requirement Gathering workshops & later materialized requirements into Functional Documents and Training Documents for Walmart Private Brands & Kipling.
• Conducted End User training on-shore after the PLM implementation for sizeable user groups.
• Co-designed business case-oriented applications for retail processes, including the Mobile PLM solution, LineBoard App, Sustainability App & Sample Tracking Apps.
• Co-developed Style Performance Analytics(SPA) platform which enabled efficient & informed line planning & assortment planning along with calculated projections for upcoming seasons.