Eva Rajput
New Delhi,DL
Summary
Accomplished Digital Marketing Manager having 9+ years of experience with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Manager
Techmagnate
01.2024 - Current
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored online trends, conversations and innovations to optimize strategies.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Identified appropriate marketing channels and created a personal branding strategy for the CEO
- Collaborated with cross-functional teams to develop and implement strategies.
- Established strategic partnerships with industry influencers to increase brand visibility and credibility among targeted demographics.
Manager - Digital Marketing
Naach Gaana Vyaah
04.2020 - 12.2023
- Increased brand awareness by spearheading effective social media initiatives and influencer partnerships.
- Managed annual budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
- Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Leveraged affiliate marketing partnerships to expand brand reach and generate additional sales opportunities.
Assistant Manager
Dynamis Digital
06.2016 - 04.2017
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral for clients
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Secured long-term (Interglobe Technologies and Xebia) accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Senior Analyst-Digital Marketing
Teleperformance India
07.2014 - 05.2016
- Supervised customer service on Facebook and X(formerly Twitter) for Huawei and Microsoft Nokia
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms of Teleperformance to increase employee engagement
- Developed creative industry event themes that captured audience interest and drove engagement throughout the program.
Social Media Specialist
Dentsu Webchutney
02.2014 - 07.2014
- Organized cross-promotional campaigns with clients (ITC, Max Life, Coca Cola, Fanta, Meritnation mutually benefiting both parties through increased exposure from social media.
- Created a monthly editorial calendar outlining planned content themes, allowing for strategic alignment between posting schedules and marketing goals.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
Senior Digital Marketing Executive
Techmagnate
01.2012 - 02.2014
- Continually maintained and improved clients' social media presence- Techmagnate, Cilory, Fenesta
- Developed successful email marketing campaigns on behalf of clients for enhanced customer engagement and retention.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
Education
PGDM - Marketing
Institute of Management And Technology
Delhi, India07.2014
Bachelor of Engineering Technology - Information Technology
City Engineering College
Bengaluru, India09.2007
Skills
- Strategic Planning
- Content Creation
- Competitor Analysis
- Campaign Management
- Search Engine Optimization (SEO)
- Event Management
- Social Listening- Radian6, Meltwater
- Campaign Management
- Project Management
- Corporate Communications
- Social Media Campaigns
Certification
Hubspot Inbound Marketing
Timeline
Assistant Manager
Techmagnate
01.2024 - Current
Manager - Digital Marketing
Naach Gaana Vyaah
04.2020 - 12.2023
Assistant Manager
Dynamis Digital
06.2016 - 04.2017
Senior Analyst-Digital Marketing
Teleperformance India
07.2014 - 05.2016
Social Media Specialist
Dentsu Webchutney
02.2014 - 07.2014
Senior Digital Marketing Executive
Techmagnate
01.2012 - 02.2014
PGDM - Marketing
Institute of Management And Technology
Bachelor of Engineering Technology - Information Technology
City Engineering College
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