Evan Tiwari

Work History

Pinkvilla media Pvt Ltd.

06.2023 - 11.2023

Led 2 content verticals - Entertainment and sports. Both comprised of 6 writers each, one graphic designer and one assistant content manager.
Was responsible for meeting business/revenue goals of the verticals on basis of weekly/monthly/quarterly targets.
Maintained content marketing calendar to schedule creation and delivery deadlines.
Developed and managed content calendar to meet deadlines and engagement goals.
Was responsible for quality control of articles being published by the 2 verticals which I was responsible for.
Collaborated with designers and developers to deliver on-brand content in alignment with brand vision for multiple web pages present on website.
Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Utilized Google Analytics and site metrics to determine areas of improvement.
Edited and proofread content for accuracy and readability.
Approved, reviewed and edited content flowing to website.
Managed content distribution to online channels and social media platforms.
Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
Assisted in creating and implementing user-friendly and SEO-driven content guidelines.

Sportskeeda (Absolute Sports Pvt. Ltd.)

11.2021 - 05.2023

Co-managed a team of 24 writers and 2 graphic designers.
Managed content distribution to online channels and social media platforms.
Used content management system to analyze user engagement and website traffic metrics.
Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
Conducted regular content audits to identify gaps and redundancies of content.
Approved, reviewed and edited content flowing to website.
Monitored website analytics and metrics to track content performance and identify areas of improvement.
Developed and managed content calendar to meet deadlines and engagement goals.
Was responsible for writer training and development.

Mihuru

01.2021 - 10.2021

Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Researched developing trends to stay updated with new ideas and marketing practices.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Devised content strategy to effectively engage target audiences.
Improved website visibility through development and implementation of SEO strategies.

TrackSo

01.2020 - 11.2020

Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Performed market segmentations, targeting and positioning for each product line.
Used data analytics to track lead generation campaigns and improve quality.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised content strategy to effectively engage target audiences.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Optimized email campaigns to increase open and click-through rates.
Coordinated with design and media teams to develop high-quality creative assets.
Wrote and distributed press releases to increase brand visibility.
Conducted market research to identify new opportunities and target markets.
Managed budget allocation and resource utilization to maximize marketing ROI.

Vivo India

04.2019 - 10.2019

Accomplished multiple tasks within established timeframes.
Cross-trained existing employees to maximize team agility and performance.
Developed and maintained relationships with customers and suppliers through account development.
Maintained professional, organized, and safe environment for employees and patrons.
Onboarded new employees with training and new hire documentation.
Maximized performance by monitoring daily activities and mentoring team members.
Controlled costs to keep business operating within budget and increase profits.
Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Developed detailed plans based on broad guidance and direction.

SportsCafe

02.2018 - 02.2019

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
Completed and submitted monthly and yearly reports to support executive decision making.
Identified industry benchmarks to measure success of key digital strategy areas.