Evana Singh
Jersey City
Summary
Dynamic marketing professional with a proven track record at House of Styles, driving a 15% revenue increase through strategic KPI development and customer engagement. Proficient in Google Analytics and skilled in team collaboration, I excel at optimizing campaigns and enhancing brand visibility to achieve impactful results.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Assistant Manager
Tommy Bahama
New York
03.2025 - 11.2025
- Managed daily operations to ensure a smooth customer experience.
- Trained and mentored team members on product knowledge and customer service.
- Assisted in inventory management and restocking merchandise on the sales floor.
- Developed staff schedules to optimize coverage during peak hours.
- Implemented visual merchandising standards to enhance store presentation.
- Facilitated team meetings to communicate sales goals and promotions effectively.
- Resolved customer inquiries and complaints with a focus on satisfaction.
- Collaborated with management to drive store initiatives and improve processes.
- Managed customer service inquiries and complaints in a timely manner.
- Supervised daily operations including scheduling shifts, assigning duties.
- Maintained up-to-date knowledge of company products and services.
- Monitored employee attendance records, timekeeping, and payroll information.
- Ensured compliance with safety regulations and company policies.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Resolved conflicts between team members in an effective manner.
- Collaborated with management on developing strategic plans for achieving business goals.
- Coordinated with other departments to ensure smooth flow of operations.
- Organized training sessions for new hires to familiarize them with the workplace environment.
- Developed a system for tracking inventory and ordering supplies as needed.
- Created reports on sales trends, inventory levels, and financial data.i
- Established processes for monitoring customer satisfaction levels.
- Created reports on sales trends, inventory levels, and financial data.
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Conducted regular performance reviews for employees to identify areas of improvement.
- Maintained accurate records of sales transactions using point-of-sale systems.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Delegated work to staff, setting priorities and goals.
- Recruited and trained new employees to meet job requirements.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Reviewed completed work to verify consistency, quality, and conformance.
- Assigned work and monitored performance of project personnel.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Produced thorough, accurate and timely reports of project activities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Proposed or approved modifications to project plans.
- Created and managed budgets for travel, training, and team-building activities.
- Implemented quality control measures to uphold company standards.
Marketing Intern
Have You Met
New York
01.2025 - 02.2025
- Designed and executed marketing materials using Adobe Photoshop, Illustrator, and Canva, increasing social media engagement by 30%.
- Managed and scheduled campaigns via Meta Business Suite and Hootsuite, enhancing content delivery and outreach.
- Assisted in email marketing campaigns using Mailchimp, contributing to a 20% increase in user retention.
- Analyzed user engagement data via Google Analytics to identify trends for refining content strategy.
Store Manager
House of Styles
Newark
01.2023 - 12.2024
- Led store operations, overseeing sales and inventory management to achieve 15% revenue increase.
- Developed and enforced KPIs using dashboard reporting tools, increasing sales conversion rates and staff productivity.
- Analyzed customer trends and implemented effective visual merchandising strategies, boosting foot traffic.
- Managed vendor relationships and executed marketing initiatives, enhancing brand visibility and customer engagement.
Retail Product Tester Consultant
Hillview Consulting (Uber)
Jersey City
04.2024 - 11.2024
- Conducted end-to-end functionality, usability, and performance testing for Uber's supermarket app, ensuring seamless user experience.
- Documented and reported bugs, UI/UX inconsistencies, and performance issues to developers, resulting in 40% improvement in app efficiency.
- Utilized automated testing tools to create detailed test cases that streamlined testing processes.
- Provided insights on inventory accuracy, pricing validation, and customer navigation, which enhanced app usability.
Field Merchandiser
Premium Retail Services
New York
01.2023 - 12.2023
- Optimized product placement and visual displays, increasing in-store sales by 20%.
- Ensured optimal product placement and compliance with brand guidelines using planogram tools.
- Leveraged data analytics to assess sales trends and optimize SKU assortments for improved sell-through rates.
- Cultivated relationships with store managers to drive effective product promotions.
- Performed inventory audits to maintain accurate branding, signage, and pricing.
Production & Development Intern
Prabal Gurung
New York
01.2022 - 12.2022
- Coordinated trim packs, deliveries, and inventory management to enhance production timelines.
- Assisted in design development, ensuring brand consistency across seasonal collections.
- Collaborated with team to streamline logistics and improve supplier coordination.
Merchandising Intern
B.S. International
Noida
01.2021 - 12.2021
- Maintained accurate inventory records and purchase orders to support efficient production workflows.
- Conducted detailed retail audits with proprietary merchandising software, providing insights on product performance.
- Maintained inventory records and purchase orders, ensuring smooth production workflows.
- Collaborated with design and production teams to enhance material procurement and order processing.
Education
Master of Business Administration (MBA) -
Monroe College
New York, NY09.2026
Master's - Merchandising & Retail Management
LIM College
New York, NY08.2023
Bachelor of Design - Fashion Design
AAFT
Noida, India08.2022
Skills
- Google Analytics
- Meta Business Suite
- Hootsuite
- Mailchimp
- Market Research
- A/B Testing
- Customer Engagement
- Data Analysis
- Project Management
- Excel
- Office applications
- Word
- PowerPoint
- CRM
- UX/UI Analysis
- Visual merchandising
- Social media marketing
- Data analysis
- Inventory management
- Customer relationship management
- Team collaboration
- Content creation
- Market research
- Project management
- New market research
- Market research, forecasting, and analysis
- Market analysis
- Editing and proofreading
- E-commerce strategy
- Strategic marketing
- Campaign management
- Client engagement
- Operations support
- CRM management
- Product positioning
- Sales techniques
- Social media management
- Social media
- Google analytics
- Product marketing
- Administrative support
- Customer engagement
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Certification
Google analytics certification 2024
Timeline
Assistant Manager
Tommy Bahama
03.2025 - 11.2025
Marketing Intern
Have You Met
01.2025 - 02.2025
Retail Product Tester Consultant
Hillview Consulting (Uber)
04.2024 - 11.2024
Store Manager
House of Styles
01.2023 - 12.2024
Field Merchandiser
Premium Retail Services
01.2023 - 12.2023
Production & Development Intern
Prabal Gurung
01.2022 - 12.2022
Merchandising Intern
B.S. International
01.2021 - 12.2021
Master of Business Administration (MBA) -
Monroe College
Master's - Merchandising & Retail Management
LIM College
Bachelor of Design - Fashion Design
AAFT