EVANJELIN PREETHI

• Oversee end-to-end management of ad campaigns within Google Ad Manager, including trafficking, pacing, optimization, and reporting.
• Ensure proper setup and trafficking of campaigns to meet client requirements and maximize performance.
• Coordinate with internal teams (sales, product, tech) to ensure accurate implementation of ad creatives and campaign details.
• Monitor campaign performance and provide ongoing optimization recommendations to ensure revenue goals are met. Utilize data to identify opportunities for improving targeting, pacing, and ad delivery.
• Conduct A/B testing, analyze performance metrics, and implement adjustments to maximize campaign efficiency. Troubleshoot any issues related to ad delivery, creative discrepancies, or technical errors within GAM.
• Collaborate with tech teams to resolve any platform-related issues and ensure campaigns run smoothly. Serve as the primary point of contact for internal teams, clients, and partners on campaign-related matters.
• Provide clear communication and updates to stakeholders on campaign performance and any necessary adjustments. Generate comprehensive and accurate campaign reports using GAM and other analytics tools.
• Provide insights to stakeholders regarding campaign performance, trends, and opportunities for future growth in weekly meetings. Maintain inventory forecasts and ensure that all ad slots are efficiently filled.

Tools : Google Ad manager, Liveintent, Adswizz podcasting tool.

Team Management:

· Led and managed a team of 5 digital marketing professionals, overseeing daily tasks, workflow, and project execution.

· Provided mentorship and training to junior team members, helping them build skills in campaign strategy, digital marketing, and public outreach.

· Tracked team performance through regular check-ins and progress reports, adjusting strategies as necessary to ensure maximum impact.

· Utilized performance metrics to evaluate individual and team progress, providing feedback and recognition for top performers.

• Creating andmonitoring Campaigns, Placements and Ads in Ad server(CM360).
• Involving actively with client in Media Planning (Remarketing Campaigns - Display and Video Ads).
• Setup campaign in different platforms based on the givenmedia plan.
• ProvideQuality assurance,trafficking, and Providing training to the new joiners and making sure they understand the complete workflow.
• Testing creative assets-Images,Videos, HTML, GIF and Rich Media
• Providing campaign performance reportsto client on daily/weekly/monthly basis.
• Working closely with Media Planners when amending strategies.
• Comparing campaign delivery data with publishers’ data.
• Presenting the performance of the campaignsto the client on Monthly basis.

Tools: Campaign Manager 360.

➢ Responsible for managing all SEM activities such as campaign creation, optimization, reporting, keyword research and analysis, account audit.

➢ Having extensive knowledge in Google Ads search, display, video, and shopping campaigns.

➢ Produce daily/weekly/monthly basis reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives.

➢ Oversee the day to day processes for several marketing campaigns; within broad

parameters, recommend and/or implement keyword, bid, ad copy, landing page and other related changes or enhancements.

➢ Design, build and maintain our dashboards for campaign performance.

➢ Knowledge of analysis by keyword type, geo, device, day of week/time of day, landing page and ad copies/creative.

Tools : Google Ads, Google Trends, Data studio.

• Managed complete Ad-operation process.
• Collaborated with the internal team and work, whenever there was an elevation in work efforts.
• Analyze the 1st party and 3rd party reports through DCM and give the needful insights.
• Generated campaign delivery reports on a daily/weekly/monthly basis which provide the details of the campaign status and activity.

Tools: Rodeo, Operative one, DCM