Summary
Overview
Work History
Education
Skills
CERTIFICATIONS
LANGUAGES
Timeline
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Ezhil M

Ezhil M

Coimbatore,

Summary

Copywriter and Content Specialist with over 7 years of experience in gaming, digital media, and publishing. Skilled in UI/UX writing, SEO-driven content, and communication strategy for global and regional markets. Proven track record in crafting impactful campaigns, boosting acquisition and engagement metrics, and managing multilingual content.

Overview

8
8
years of professional experience

Work History

Copywriter

Head Digital Works
Hyderabad
09.2024 - Current
  • Crafted UI/UX content in English and Tamil for product interfaces, improving user experience.
  • Designed communication strategies and scripts for how-to videos, product releases, event explainers, and updates.
  • Produced SEO-optimized Play Store listings, enhancing discoverability and downloads.
  • Delivered copywriting for acquisition and retention campaigns across push notifications, WhatsApp, Facebook, and Meta.
  • Collaborated on banner design concepts and copy for social campaigns and in-app promotions.
  • Oversaw vernacular communication for Tamil audiences, ensuring localization and cultural relevance.
  • Achievement: Increased CTR on a major acquisition program from 5% to 16%, boosting engagement.

Conversation Assistant

IES Figueras Pacheco
Alicante
10.2023 - 05.2024
  • Prepared and maintained classroom environments conducive to student learning and social development.
  • Produced engaging audio-visual materials and lesson storyboards.
  • Designed structured lesson plans to support academic instruction.

Content Editor

Mordor Intelligence
Hyderabad
11.2022 - 09.2023
  • Optimized content for SEO performance across Americas, EMEA, and Asia markets.
  • Collaborated with writers to enhance content quality and maintain style guide compliance.
  • Conducted market research to align content with audience preferences, and industry trends.
  • Managed multiple projects, ensuring timely delivery while maintaining high standards.

Senior Content Editor

Mordor Intelligence
Hyderabad
08.2018 - 10.2022
  • Trained and mentored new recruits; authored comprehensive style guides.
  • Updated and optimized SEO-driven content for industry reports and webpages.
  • Streamlined workflows with UI/UX-focused Airtable databases for project management.
  • Ensured content accuracy, readability, and consistency across large-scale projects.

Content Writer

Pudami Publications
Hyderabad
06.2017 - 01.2018
  • Wrote and refined articles for digital publication, ensuring SEO compliance.
  • Researched and developed content aligned with editorial goals.
  • Produced accurate, timely content under tight deadlines.

Education

Master of Arts - Mass Communication and Journalism

The English And Foreign Languages University
Hyderabad
05-2017

Bachelor of Arts - English Literature

Madras University
Chennai
05-2015

Skills

  • UI/UX Writing
  • Communication Strategy
  • SEO Optimization
  • Digital Marketing
  • Marketing Copywriting
  • Project Management
  • Scriptwriting
  • Infographic Copywriting

CERTIFICATIONS

  • IELTS Bandwidth – 8.0
  • Upper intermediate – British Council
  • B1 - French (Alliance Française of Madras)

LANGUAGES

Tamil
First Language
English
Proficient (C2)
C2
Malayalam
Intermediate (B1)
B1
French
Intermediate (B1)
B1
Spanish
Elementary (A2)
A2

Timeline

Copywriter

Head Digital Works
09.2024 - Current

Conversation Assistant

IES Figueras Pacheco
10.2023 - 05.2024

Content Editor

Mordor Intelligence
11.2022 - 09.2023

Senior Content Editor

Mordor Intelligence
08.2018 - 10.2022

Content Writer

Pudami Publications
06.2017 - 01.2018

Master of Arts - Mass Communication and Journalism

The English And Foreign Languages University

Bachelor of Arts - English Literature

Madras University

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Ezhil M