KRITIKA SHARMA

Research Assignments:

• Conducting industry/sector analyses
• Market assessments
• Company evaluations
• Financial and competitive intelligence studies
  

Daily Tasks:

• Performing secondary research
• Generating insights using databases, tools, and open web searches
  

Reporting:

• Compiling comprehensive reports based on research findings
• Helped lead consultants optimize efficiency of current systems by conducting training sessions.
• Conducted in-depth qualitative and quantitative research to identify trends and generate insights.

Tools and Databases Knowledge:

• FAME
• S&P Capital IQ
• MergerMarket
• BoardEX and others

• Create Database and company profile using Google, Linked in, Zoom info, D&B etc.
• Research on current market trends w.r.t technology
• Work with product manager to identify customized solution for target audience
• Assist on creation of collaterals such as PR write ups, emails, solution presentation, case studies etc.
• Plan and execute email campaign on Factoreal
• Lead Generation through cold calling, email marketing, social media reach etc.
• Focus areas: ESG, Data analytics, BFSI, Healthcare etc.

• Managed activations which included stall management
• As part of CSR activity, I was assigned to visit GB road and collect the data on the progress of the campaign
• Created database by searching for influencers around the world and collaborating with them for campaigns
• Secondary Research - Made database on US colleges and RWA in Delhi for future projects
• Run and track progress of campaign on Facebook and Instagram