ANUDEEP KULKARNI

Marketing Campaign Management

• Generated 180+ marketing-qualified leads yearly (2023–2024) for the Digital Innovation Business Unit by managing end-to-end email campaigns, collaborating with business units, DI leads, Sales, and Presales teams
• Executed 15 email marketing campaigns in FY 2023/24 and 16 campaigns in FY 2024
• Designed and implemented campaigns for HIMSS Conference 2023/2024, generating 80+ leads via LinkedIn and email marketing
• Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized email content

Go-To-Market (GTM) Strategy

• Formulated GTM strategies for Tietoevry’s services and offerings, driving market penetration and revenue growth
• Brainstormed with the Sales Director to create a lead generation strategy, improving conversion rates by 83% year-over-year

Digital Marketing & SEO Optimization

• Increased organic search traffic by 10% through keyword research, competitor analysis, and on/off-page SEO optimizations
• Orchestrated Google Ads campaigns for brand awareness, achieving 500,000+ impressions and a 20% follower growth
• Improved website traffic by 15–30% through on-page SEO techniques, including sitemaps, robots.txt, backlink generation, tags, and ad campaigns
• Executed Google Ads for webinar promotions, increasing leads by 23%
• Content Creation & Thought Leadership
• Created digital marketing content such as videos, LinkedIn posts, brochures, product sheets, case studies, and sales decks to support campaigns
• Published 3 podcasts and 2 infographics on LinkedIn and YouTube (RIA, Findwise, Testing)

Sales Enablement & Support

• Conducted sales enablement sessions for BFS, Healthcare, Retail, and Insurance sectors, focusing on AI/Gen-AI/RPA technologies
• Managed and formulated responses to RFPs, resulting in multimillion-dollar deal wins
• Provided support for MSA, NDA, and SoW collateral, aiding the sales cycle and contributing to revenue growth by 18%
• Played a pivotal role in securing large deals in Medical, Healthcare, and Banking sectors.

Webinar Management

• Organized and hosted multiple webinars, managing end-to-end processes, including topic selection, speaker identification, deck creation, email automation, and setting up webinar links and landing pages
• Created landing page content and optimized it for better engagement and lead generation
• Ran Google lead form ads, generating 40+ leads for webinars
• Designed video content, brochures, and PowerPoint presentations to support webinar initiatives

Digital Marketing & SEO

• Executed 5 off-page SEO campaigns to enhance domain authority and search rankings
• Created and optimized landing page content to improve user engagement and conversion rates

Go-To-Market (GTM) Strategy

• Contributed to direct deal strategy planning as part of broader GTM efforts
• Planned use cases, proposed different cost models, and took ownership of product development strategies
• Sales Enablement
• Assisted and guided the Inside Sales team in adopting effective strategies for Inside Sales activities, driving better alignment with marketing efforts.

Account-Based Marketing (ABM)

• Generated 300+ leads through tailored digital marketing strategies for ABM campaigns, leading to multimillion-dollar deal closures
• Comprehensive exposure to ABM processes, including market research, customer profiling, email identification, content creation, customization, and customer engagement via email, LinkedIn, and phone calls
• Planned and coordinated tech roadshows for key accounts in the US and EU as part of ABM initiatives
• Executed integrated marketing campaigns for cross-selling services in key accounts, driving 60+ marketing-qualified leads annually
• Worked with Healthcare, Broadcast, and Semiconductor Business Units and helped in planning and executing ABM strategies

Digital Marketing & SEO

• Implemented on-page SEO techniques such as sitemaps, robots.txt, backlink generation, and tag optimization, boosting website traffic by 15–30%
• Ran LinkedIn ads and Facebook Lead Form ads, generating 80+ webinar leads
• Improved email marketing open rates by 25% and click-through rates by 20% through list segmentation, A/B testing, and personalized content using Mailchimp and Benchmark tools
• Deployed comprehensive digital media strategies, including SEO, Google Analytics, Google AdWords, content marketing, email marketing, and social media marketing

Go-To-Market (GTM) Strategy

• Planned and executed GTM strategies for 5 global conferences annually, including IBC, AMD, IFA, and RDK
• Conducted event-specific audience targeting, exhibitor analysis, and customer engagement, ensuring successful meetings and strategic alignment
• Supported proposal development and customer visit management for large deals, contributing to the win of a 1,500-member global engineering center

Event Management

• Organized and managed Tata Elxsi’s participation in global trade events, including AWE, CES, IFA, AMD, and RDK Summit
• Conceptualized and coordinated Tata Elxsi's first-ever Customer Day with the theme "Design Digital," involving:
• Participation of 100+ key stakeholders
• Five industry panels and speaker sessions
• Five demo zones showcasing 15 demos
• Successfully managed 150+ customer interactions and follow-ups during global trade events

Sales Support

• Developed proposals in collaboration with practice teams for large deals, including a $20 million/year, five-year contract for a healthcare customer
• Supported in drafting MSAs, SoWs, and other sales collateral to facilitate large deal closures.