Fahad Sait
Marketer | Branding | Strategy
Bangalore
Summary
To seek a position that utilizes communication and functional skills and structures personal and professional growth, functional skills in order to tackle the challenges required to achieve organizational goals. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
14
14
years of professional experience
Work History
Deputy General Manager of Marketing
Prestige Group
06.2013 - Current
- Handling Branding & Advertising of Prestige Estates Projects Ltd
- Maintaining Presence of the Prestige Group Brand in all ATL & BTL Activities, as well as Planning & Media Buying for the Brand
- Representing as Liaison with Vendors for BBMP Permissions & Approvals in Setting up Outdoor Branding at Various Projects
- Responsible for managing 'Sublime'- our advertising agency with handling clients such as Prestige Estates, Prestige Leisure resorts, Loyal World, Radio Mirchi, Zimson , and many others in executing Media buying
- Supporting Sales & Marketing for a Luxury Magazine, 'The Luxury Collection' -Handling the Sales of Advertisement space & Creating Experiential Marketing for Branding at UB CITY, Bangalore's only Luxury Mall, and thereby generating revenue for the brand
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads - Adwords , Linkedin , Display & Video 360
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Senior Sales Executive
Fever FM (HT Media Ltd.)
11.2011 - 06.2013
- Fever 104FM Segment - Interacted with Clients across verticals of Malls, Restaurants, Agencies for Business Development .
- Played a major role in working to achieve goal of conversion from a Kannada Format to a Hindi format, with consideration of Revenue Generation
- Utilized multiple marketing strategies to improve profitability.
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
Trainee
Arvind Fashions Limited
04.2010 - 05.2010
- Learned new materials, processes, and programs quickly
Education
MBA - Finance & Marketing
Indian Institute of Planning And Management
Bangalore Bachelor, Commerce -
St. Josephs College of Commerce
Bangalore Pre-University - PUC- Commerce
CMR National Junior College
BangaloreICSE -
Bishop Cotton Boys' School
Bangalore Skills
Advertisingundefined
Timeline
Deputy General Manager of Marketing
Prestige Group
06.2013 - Current
Senior Sales Executive
Fever FM (HT Media Ltd.)
11.2011 - 06.2013
Trainee
Arvind Fashions Limited
04.2010 - 05.2010
MBA - Finance & Marketing
Indian Institute of Planning And Management
Bachelor, Commerce -
St. Josephs College of Commerce
Pre-University - PUC- Commerce
CMR National Junior College
ICSE -
Bishop Cotton Boys' School
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