Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Voluntaryassignments
Entrepreneurialexperience
Newbusinessacquired
Leadership Experience
Personal Information
Languages
Timeline
Generic

Faisal Haq

Noida

Summary

Award-winning COO by Indian Achievers' Forum & Man of Excellence '23-24 Awardee for contributions to India's digital landscape for over 20 years, skilled strategist for transforming strategic plans into workable solutions through appropriate use of business analytics, financial acumen, market intelligence and relationships with stakeholders in B2C & B2B space Extensive experience across all phases of business, including Operations, strategy, BD, market intelligence, analytics and functions of several global firms across B2C & B2B Brands Innovation & Specialist, with impressive success in consistently increasing business turnover, EBITDA, and ROI YOY Turnaround Specialist with considerable exposure in managing: Business Growth, Strategy Planning & Execution, Revenue Growth, Marketing, & HRM; expert in devising & managing business SOPs Defined the go-to-market (GTM) strategies for geography, line of business and verticals for service offerings and achieved results using multi-channel marketing vehicles including and digital marketing A strategist & implementer with skills in leading personnel towards accomplishment of common goals while motivating peak individual performances through leadership Provided integrated communication to the client under Creative, Media, Tech & Data; implemented e-commerce, social commerce and effective ORM solutions for brands Led the company’s growth story from being a private limited to a public limited (listed company) at Crayons Advertising Drove mega Initial Public Offering (IPO) of Crayons Advertising which achieved an overwhelming response; tackled the issue being subscribed 147x times; the issue was to raise INR 41 Cr but got a bullish response of INR 4104 Cr

Overview

12
12
years of professional experience

Work History

Chief Business Officer

ArtE Media Pvt Ltd.
New Delhi
02.2024 - Current
  • Owning & heading P&L of Integrated Marketing Business
  • Spearheading & mentoring the entire LOB of Creative, Media and Tech; establishing business plans, targets, and strategies to service existing and acquire new business.

Chief Business Officer

Sociowash Pvt Ltd.
New Delhi
08.2023 - 01.2024
  • As the Chief Business Officer of Sociowash, I lead the Operations, Strategy, Media, and Content of one of India's fastest growing and most innovative digital marketing agencies
  • Spearheading & mentoring the entire LOB of Creative, Media and Tech; establishing business plans, targets and strategies; driving client relationships resulting in increased client revenue and profitability
  • Analysing business needs, strategic direction & identifying initiatives that allow a business to meet goals; administering AOP and overall P&L mgmt
  • Supervising teams in different business processes (Paid Media, BD, Client Servicing, Creative, Influencer, Tech) and supporting structures, work roles and jobs as well as supporting systems to achieve all objectives while evaluating the process and outcome
  • Ideating & implementing long-term growth strategy to maximize ROI for agency and clients
  • Recruiting, training & developing a high performing team that delivers target achievement and associated performance outcomes
  • Steering organic & inorganic growth strategies for existing businesses; evaluating new business ideas, developing go-to-market strategies for identified opportunities and strategic business development
  • Mapping multiple strategic options, analyzed their pros & cons, and preparing financial projections to assess their viability
  • Leveraging strengths to enter new / adjacent markets by partnering with global technology leaders in those markets
  • Assessing & analyzing investment opportunities & acquisition targets across diverse industries; monitoring emerging market trends & disruptive technologies to carve out new growth opportunities and assess impact on existing businesses.

Chief Operating Officer

Crayons Advertising Ltd
New Delhi
06.2022 - 07.2023
  • Owning & heading P&L of Digital Marketing Business
  • Spearheading & mentoring the entire LOB of Creative, Media and Tech; establishing business plans, targets and strategies
  • Building the complete digital infrastructure within the company by recruiting the appropriate talent tailored for the acquired brands, ensuring optimal service delivery, and achieving impactful results for each of them
  • Steering initiatives for launch of IPO; focusing growth on Tech, Creative, Production Unit.

Chief Operating Officer

ANTS Digital Pvt. Ltd.
11.2021 - 05.2022
  • Steered the firm’s growth and provided strategic counsel and innovative solutions to clients under the four verticals of Integrated Communications, Digital, Creative and Technology
  • Led India & International growth of the agency by expanding business by devising new solution stack & marketing strategies; identifying new streams for long-term revenue growth.

EVP - Operations & BD

WATConsult, Dentsu Creative
04.2019 - 10.2021

EVP - Operations & Business Development (Branch Head)

WATConsult, Dentsu Creative
- 10.2021
  • Owning & heading P&L of Digital Marketing Business and contributing as Principal Lead with network and network agencies of Dentsu International and expanding operations from Indian to International markets (APEC, SEA, MENA)
  • Managing & mentoring entire LOB of Creative, Media and Tech along with a team of Account & Client Servicing AVP, Regional Heads, Directors and Managers; successfully migrated clients to DMP solutions for delivering better ROI
  • Servicing both existing and new large opportunity clients, including supporting India & APAC, SEA, MENA) Solutions team.

Vice President - Operations

WATConsult, Dentsu Creative
04.2017 - 03.2019

AVP - Operations

WATConsult, Dentsu Creative
- 03.2017

Marketing Head – Marketing & Digital

Roshcomm (Kingdom of Bahrain)
06.2015 - 08.2015

Head – Social Identities of the group

Askme.com (Getit Infomedia Malaysia)
04.2015 - 05.2015

Head – Digital Media

Crosshairs Communications
05.2014 - 04.2015

Head – Social Media

Sirez.com
12.2013 - 05.2014

Account Director – Digital Media

Avian Media
12.2012 - 11.2013

Education

Ph.D. - Psychological Foundations of Message Design

Kurukshetra University
Kurukshetra
11-2014

MBA -

Liverpool Business School

Micro Master’s -

IIM-Bangalore

PG -

IMT-Ghaziabad

Executive Program -

Indian School of Business

M.Phil. -

Chaudhary Devi Lal University

Masters -

Guru Jambeshwar University

Masters -

Kurukshetra University

PGD -

Guru Jambeshwar University

Skills

  • Business Vision & Strategy
  • Business Set-up/ Turnaround
  • Strategic Alliance & Partnerships
  • Digital Transformations / Digital Marketing & E-Commerce
  • Consumer Research & Insights / Market & Competitor Analysis
  • Brand & Performance Marketing
  • BTL Activities (360o Approach)
  • Budget & Resource Optimization
  • Team Leadership & Talent Development
  • Media Planning & Buying

Accomplishments

  • Delivered excellence as Industry Mentor for many Universities in India also has six-plus years of teaching, training, and Development in Digital Marketing & was part of worlds first E-Comm network. Developed MarTech tools and software
  • Successfully conceptualised & conducted India's first-ever YouTube training session by Google in 2012 on content creation and monetisation
  • Shouldered the responsibility as Lead Trainer for the Social Media CWG-Delhi 2010
  • Conducted a Digital Media training workshop for the Kingdom of Bhutan
  • Designed Digital Marketing framework for the Middle East

Voluntaryassignments

  • ISB Executive Alumni
  • IMT Ghaziabad
  • IIM-B
  • LBU UK
  • EMVIES Jury Member (2018, 2019, 2020, 2021, 2022)

Entrepreneurialexperience

  • Initiated & drove a review-based blog - www.reviewwalla.com, giving reviews on Food, Fashion, Lifestyle, Online campaigns of Brands, etc. Reviewwalla was one of India's official blog for FIFA World Cup 2014
  • Started Holy Angel School, running on CBSE based curriculum
  • Started “IndiaChats” as Strategic Planner and Producer

Newbusinessacquired

  • ArtE: Hero Lectro, Raymond, RealMe, Hyatt, Crompton
  • Sociowash: Swiggy, Realme, BMW Motorrad, Burger Singh, Cinepolis, Anko, Quantum, BMW PR, DLF brands, CenturyPly, OnePlus SAP, Hyatt, Modicare, Anytime Fitness, Select City Walk, ENEOS, Sujata, Induslnd, Nykaa, Panasonic BestBuy, Dr.Oetker (FunFoods), Colourbar, Hero Cycle, Candy (Haier Electronics), Ozone Group, Vectus, Myntra, Freecharge, My Protine, Shiv Nadar
  • Crayons Advertising: AirIndia, Tata Group, NSDC & NSDCI, Southern Railways, Bank of Baroda, Woodpecker, Incept, Kajaria PLY & Laminate, APL Apollo, Indian Oil, Servo, Cornitos & Crusties, SoHo & Indian Bank
  • ANTS Digital Pvt. Ltd.: Election Commission of India, Nike, DLF Brands, Pure Home & Living, Vega Professions, Siemens, Sery Cosmetics (from the house of Vega Industries), Siemens, HQ & Youva (from the house of Navneet Industries), Ampersand Group, Emiza, Armes Maini, EVNow, International Business: Crown Greetings UK & Lali Kart HK

Leadership Experience

Strategy Management | Operational Excellence | Business Development | P&L Management | Market Intelligence & Analytics

Personal Information

Date of Birth: 01/02/78

Languages

English, Hindi, Urdu

Timeline

Chief Business Officer

ArtE Media Pvt Ltd.
02.2024 - Current

Chief Business Officer

Sociowash Pvt Ltd.
08.2023 - 01.2024

Chief Operating Officer

Crayons Advertising Ltd
06.2022 - 07.2023

Chief Operating Officer

ANTS Digital Pvt. Ltd.
11.2021 - 05.2022

EVP - Operations & BD

WATConsult, Dentsu Creative
04.2019 - 10.2021

Vice President - Operations

WATConsult, Dentsu Creative
04.2017 - 03.2019

Marketing Head – Marketing & Digital

Roshcomm (Kingdom of Bahrain)
06.2015 - 08.2015

Head – Social Identities of the group

Askme.com (Getit Infomedia Malaysia)
04.2015 - 05.2015

Head – Digital Media

Crosshairs Communications
05.2014 - 04.2015

Head – Social Media

Sirez.com
12.2013 - 05.2014

Account Director – Digital Media

Avian Media
12.2012 - 11.2013

EVP - Operations & Business Development (Branch Head)

WATConsult, Dentsu Creative
- 10.2021

AVP - Operations

WATConsult, Dentsu Creative
- 03.2017

Ph.D. - Psychological Foundations of Message Design

Kurukshetra University

MBA -

Liverpool Business School

Micro Master’s -

IIM-Bangalore

PG -

IMT-Ghaziabad

Executive Program -

Indian School of Business

M.Phil. -

Chaudhary Devi Lal University

Masters -

Guru Jambeshwar University

Masters -

Kurukshetra University

PGD -

Guru Jambeshwar University
Faisal Haq