Faiyaz Sayed
Toronto
Summary
Experienced marketing and sales professional with a tenure of six years in agency environments, seeking to enhance my expertise within the marketing domain, emphasizing marketing communications, media/PR coordination, B2B sales, business development, and proficient account management.
- Results-focused marketing specialist with expertise in performance marketing and campaign optimization.
- Proficient in user acquisition and retention across various media channels.
- Skilled in coordinating asset creation and dissemination.
- Effective management of CRM platforms for stakeholders.
- Highly organized with exceptional attention to detail.
- Adept at prioritizing tasks and thriving in a team environment.
- Passionate about media, marketing, and business development services.
- Quick learner, staying updated with the latest marketing trends.
Overview
5
5
years of professional experience
Work History
Sales Associate
ROGER COMMUNICATIONS
08.2022 - 07.2023
- Resolved 50+ customer queries daily and maintained 95% customer satisfaction rating
- Generated $10,000+ in monthly sales revenue and exceeded weekly sales targets by 20%
- Providing customer service and solving cx queries through CRM and sales tool
- Developing and maintaining pipeline to generate potential sales.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
Media and Marketing Manager
The Markers Advertising
06.2020 - 04.2021
- Developed and executed 10+ comprehensive marketing plans and PR campaigns, resulting in 25% increase in sales
- Coordinated with ad ops to execute 20+ events and promotions, increasing brand awareness by 30%
- Optimized and monitored 15+ marketing campaigns and made recommendations for improvements, resulting in 15% increase in conversion rates
- Managed and coordinated production of all marketing materials and assets, ensuring consistency in branding and messaging
- Supervising Influencer/Celebrity marketing campaigns for retained clients.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Developed content for press releases, websites and social media.
Assistant Business Development Manager
Khushi Advertising PVT. LTD.
08.2019 - 05.2020
- Managed marketing accounts for 15 top-tier brands and maintained 95% client satisfaction rating
- Coordinated production of 50+ marketing and media materials, such as ad films, flyers, and presentations
- Developing and retaining new business opportunities
- Representing agency for business closings and corporate negotiations
- Collaborated with internal teams, such as sales, operations, media planners, and customer service, to ensure alignment and consistency in messaging and branding
- Managing relationships with external teams such as content creators, influencers, talent managers, digital media specialist and media vendors for various marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
Media and Marketing Coordinator
AD Point Printing & Publicity PVT. LTD.
02.2019 - 06.2019
- Assisted in budget management and tracked expenses related to media and marketing campaigns, saving 10% of total budget
- Coordinated and executed media buying, planning, and placement for 10+ campaigns, resulting in 20% increase in ROI
- Worked closely with preferred vendors to ensure items meet branding guidelines.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
Account Coordinator - Social Media Marketing
Tetramind Strategic Consultants
01.2018 - 01.2019
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Created content strategies for digital media.
Education
Post Graduate Diploma - Business Management
Lambton College
Toronto, ON01.2023
Skills
- Social Media Platforms
- Campaign Implementation
- Media Contacts Management
- Media Planning/Trading
- Brand Strategies
- Marketing communications
- Sales & Negotiation
- Market Research/Reporting
- Salesforce Management
- CMS & CRM Tools Knowledge
Timeline
Sales Associate
ROGER COMMUNICATIONS
08.2022 - 07.2023
Media and Marketing Manager
The Markers Advertising
06.2020 - 04.2021
Assistant Business Development Manager
Khushi Advertising PVT. LTD.
08.2019 - 05.2020
Media and Marketing Coordinator
AD Point Printing & Publicity PVT. LTD.
02.2019 - 06.2019
Account Coordinator - Social Media Marketing
Tetramind Strategic Consultants
01.2018 - 01.2019
Post Graduate Diploma - Business Management
Lambton College
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