Uzma Khan
Executive- Search
Pune,Maharashtra
Summary
Multi-faceted professional with over 5 years of work experience, possessing knowledge and hands on experience in different campaigns such as Search, Demand Gen and Performance Max particularly in Google Ads. Looking for job opportunity in the same profile so that I can showcase my skills and experience.
Overview
5
5
years of professional experience
15
15
years of post-secondary education
Work History
Executive- Search
GroupM
06.2023 - Current
- Led successful executive search campaigns for high-profile clients and handling across 7 accounts.
- Creation of Ads, Keywords and different types of assets according to different offers and requirement from client's end.
- Campaign setup such as Search, Performance Max and Demand Gen.
- End to end campaign management and optimization.
- Hands-on Experience working in Google Editor, Data Studio and SA360.
- Budget pacing and adjustments across different accounts daily.
- Monitoring CPAs and different conversion KPIs daily.
- Proactively identified and resolved potential roadblocks throughout executive search process, maintaining high standard of service delivery.
- Enhanced client satisfaction by delivering tailored executive search solutions, adapting strategies to meet specific needs.
- Creation and updating of different upload sheet on different platform such as Google ads, SA360 and Editor.
- Managed complex executive search assignments, consistently delivering high-quality candidates in tight timelines.
- Connecting with Onshore client regularly to discuss offers and implementation plans.
Digital Media Sr. Associate
Google Operations Center (GOC)
06.2022 - 05.2023
- Facilitated campaign adjustments in coordination with team members
- Performed budget estimates for maximum project return maintenance
- Performed keyword research on a regular basis
- Designed and executed PPC campaigns
- Leverage data insights to further optimize campaign performance and inform future strategies
- Google Ads- Search Ads, Local & Performance max Ads, Smart CampaignTroubleshooting & Issue Resolution Provide best of breed account management to Tier-1 advertisers and in some cases agencies
- Work closely with internal stakeholders to resolve technical issues, drive process improvements and as the voice of the customer for our product teams
- Manage ongoing performance tracking against client objectives while providing campaign insights and reporting Prepare and present client campaign and account reviews that include campaign performance, learning and recommendations
- Collaborated with team members in all project executions
- Monitored performance and campaign results
- Conducted tests to optimize keywords on a regular basis
- Worked to optimize conversion rates for various PPC projects.
Sr. Process Ananlyst
Vaco Binary Semantics
09.2020 - 06.2022
- My work profile in this organization was to work on Shopping campaigns
- I also wokred on Google Shopping Ads review
- Helped the merchants in creating the feed for Shopping Ads and Shopping Ads review
- Troubleshoot the issues that the clients encountered while creating the feed
- Analyze the forms submitted by clients for Google Shopping Ads Reviews
- Onboard them according to the guidelines and policies laid by the company
- Troubleshoot the issues faced by the advertiser regarding appearance of star ratings in Google Shopping page
- Create bugs and closely work with the Tech team
- Work in Google Merchant center regarding the Shopping Ads review feed
- Analyse the feed to see if it is setup correctly according to the guideline nd formats
- Help the advertiser with the feed setup.
Sr. Customer Support Executive
Cognizant
05.2019 - 08.2020
- Worked for one of the leading clients
- Direct interaction with Advertisers
- Having a good understanding of the Google Ads
- Having thorough knowledge of the policies on which the product works
- Taking decisions according to the policies laid down by the company
- Communicate with clients about their needs, products, business goals, and desires to create a profile to use when creating a campaign
- Optimize marketing campaigns for the best performance
- Create pay-per-click marketing campaigns
- Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness
- Communicate with Advertisers about their needs, products, business goals, and desires to create a profile to use when creating campaigns
- Optimize the Google Ads campaigns for the best performance based on reports
- Updating the clients through emails.
Education
MBA - Human Resources Management
Integral University
Lucknow 04.2001 - 04.2016
B.Com -
Deen Dayal Upadhyay Gorakhpur University (DDUGU)
Gorakhpur, UP07.2014
Skills
Search campaign
Google ads Editor
Data Studio
SA 360
Campaign Optimization
Ad creation
Performance Max campaign
Demand Gen campaign
Search campaign
Additional Information
5 Years 0 Month
Personal Information
- Date of Birth: 07/07/92
- Gender: Female
- Marital Status: Single / Unmarried
Timeline
Executive- Search
GroupM
06.2023 - Current
Digital Media Sr. Associate
Google Operations Center (GOC)
06.2022 - 05.2023
Sr. Process Ananlyst
Vaco Binary Semantics
09.2020 - 06.2022
Sr. Customer Support Executive
Cognizant
05.2019 - 08.2020
MBA - Human Resources Management
Integral University
04.2001 - 04.2016
B.Com -
Deen Dayal Upadhyay Gorakhpur University (DDUGU)
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