Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Disclaimer
Languages
Timeline
Generic

Faizin Navas

Alappuzha

Summary

SEO & Content Specialist with 7+ years of experience driving 4x organic growth across SaaS, fintech, and edtech brands in India, the US, and Japan.

Overview

8
8
years of professional experience

Work History

SEO & Content Manager - Global

PrimeNumber Inc. (TROCCO)
09.2024 - Current
  • Search Engine Optimization
  • Developed and executed the global SEO strategy for TROCCO, a modern data integration and orchestration platform serving enterprise clients.
  • Scaled organic traffic by 4x in 3 months through targeted keyword research, technical audits, and optimization of blog and landing pages.
  • Managed on-page and off-page SEO, including metadata, internal linking, site structure, and high-authority backlink acquisition.
  • Improved keyword rankings for high-intent terms related to data management, ETL tools, and cloud-based platforms.
  • Localized SEO strategies for Korean and English audiences, resolving duplicate content issues and optimizing for People Also Ask (AEO) visibility.
  • Regularly analyses performance using Google Search Console, Ahrefs, and SEMrush to refine content strategy and reduce cannibalization.
  • Content Management
  • Developed and executed content strategies aligned with brand objectives.
  • Managed editorial calendar, ensuring timely delivery of engaging content across platforms.
  • Oversaw SEO implementation for website content, increasing organic search visibility and traffic.
  • Led content creation for TROCCO’s global website, producing long-form blogs, SEO-optimized landing pages, and FAQs targeting data teams and engineers.
  • Created pillar-cluster blog structures covering key themes like data orchestration, real-time integration, and no-code platforms.
  • Produced high-CTR content through emotionally engaging titles, schema-rich FAQs, and keyword-rich narratives.

Head of Marketing (SEO) and Branding Specialist

Daystar Payment Systems
10.2022 - 08.2024
  • Search Engine Optimisation
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Led cross-functional teams to launch innovative campaigns, driving user acquisition and retention.
  • Led a dynamic team in executing SEO initiatives across multiple company websites, implementing advanced techniques to significantly enhance search engine rankings, drive substantial organic traffic, and bolster lead generation efforts.
  • Utilized tools such as Screaming Frog, SEMrush, Ahrefs, and Moz for in-depth website analysis and optimization.
  • Email Marketing Automation and Paid Ads
  • Managed paid advertising campaigns in Meta and LinkedIn ads, optimizing targeting and ad creatives to maximise ROI.
  • Planned, designed, and implemented email automation workflows to enhance user journey flow and streamline communication processes.
  • Led the graphics team, utilizing Canva for emergency design needs, to ensure brand consistency across marketing materials such as social media posts, website banners, and email newsletters.
  • Implemented data-driven approaches to optimize campaign performance and improve ROI across channels.

Digital Marketing Executive (SEO Specialist)

Multibhashi Solutions Private Limited
09.2017 - 09.2021
  • Search Engine Optimisation
  • Increased organic website traffic by over 500% through strategic SEO techniques.
  • Optimized landing pages and implemented content changes to improve organic search rankings.
  • Developed and executed link-building strategies to enhance website authority.
  • Utilised tools such as Google Analytics, Search Console, Keyword Planner, CleverTap, and Data Studio to track, analyses, and present data to clients.
  • Conducted comprehensive keyword research and analysis to identify high-value target keywords and optimize content accordingly for improved organic search performance.
  • Content Marketing, Brand Building, and Social Media Marketing:
  • Led content and social media teams, developing strategies to drive brand engagement, increase customer engagement, and meet business objectives.
  • Developed App Store Optimisation (ASO) strategies to enhance app visibility and rankings.
  • Analyzed marketing campaign performance, assessing ROI and KPIs to inform strategic decisions, while monitoring market trends and researching competitor activities to maintain competitiveness.
  • Developed and executed digital marketing strategies to enhance brand visibility across multiple channels.
  • Analyzed campaign performance data to optimize marketing efforts and improve conversion rates.

Education

MBA - Marketing Management

SDM Institute of Management Development
Mysore, India
05-2017

BBA - Marketing Management

Mahatma Gandhi University
Kottayam, India
06-2014

High School Diploma -

Bishop Moore Vidyapith
Kayamkulam, India
01.2009

Skills

  • Search Engine Optimisation (SEO) : On-Page and Off-Page Optimization, Keyword Analysis, Website Audit, Site Speed Optimization, Mobile Optimization, Google My Business Optimization, Link Building
  • Content Marketing: Strategy Development, Content Creation, Content Optimisation, Content Editing, Strategic Content Planning
  • Paid Ads and Social Media Marketing: Meta Ads, Business Suite, LinkedIn Ads, Platform Management, Campaign Planning, Audience Engagement
  • App Store Optimisation (ASO): App Visibility Enhancement, Keyword Optimisation
  • Web Analytics: Google Analytics, Google Search Console, Data Analysis, Reporting
  • Expertise in SEO tools: SEMRush, Ahrefs, Moz, Google Search Console, Google Analytics GA4, Google Keyword Planner, Screaming Frog, Surfer SEO, Ubersuggest, GTmetrix, PageSpeed Insights, AnswerThePublic, SEOQuake, Sitebulb, Canva
  • Website Development, CRM: WordPress, Webflow, Wix, Hubspot
  • Microsoft Office Suite: Word, Excel, PowerPoint
  • Team Management: Leadership, Delegation, and Collaboration

Websites

Accomplishments

  • Grew organic traffic by 4x across all roles: Across TROCCO, Daystar, and Multibhashi through a full-funnel SEO strategy, driving lead flow and revenue impact.
  • Ranked Top 1–3 on Google for high-value KPI keywords:
  • For Global.trocco.io: Ranked #1 for ‘no code ETL tool’, ‘data warehouse implementation’, ‘데이터 엔지니어링’ and more.
  • For Multibhashi.com: Ranked #1 for ‘to meaning in Kannada’, ‘goosebumps meaning in Kannada’, ‘optimisation meaning in Telugu’ and many more.
  • For Classes.Multibhashi.com: Ranked Top 3 for ‘Live Hindi Classes Online’, ‘Live Kannada Classes’, ‘Online Kannada Classes’ and more.
  • Built from scratch & Scaled SEO for 6+ Websites using different CMSs: Across SaaS, fintech, and edtech — covering keyword research, content, UX, and backlink strategy.

Disclaimer

I hereby declare that the above-stated is true to the best of my knowledge

Languages

English

Timeline

SEO & Content Manager - Global

PrimeNumber Inc. (TROCCO)
09.2024 - Current

Head of Marketing (SEO) and Branding Specialist

Daystar Payment Systems
10.2022 - 08.2024

Digital Marketing Executive (SEO Specialist)

Multibhashi Solutions Private Limited
09.2017 - 09.2021

MBA - Marketing Management

SDM Institute of Management Development

BBA - Marketing Management

Mahatma Gandhi University

High School Diploma -

Bishop Moore Vidyapith

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Faizin Navas