Farha Shabnam Azad
Gurgaon
Summary
Proactive & result-driven marketing leader with 7.8+ years of experience in crafting and executing impactful digital growth campaigns and integrated marketing strategies. Expertise in leading GTM initiatives, website development, SEO optimization and campaign management. Demonstrated by a proven track record of increasing website traffic by 25% and social media engagement by 20%. Adept at managing marketing budgets to deliver measurable results in B2B sector.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Partner
Toss the Coin
05.2024 - Current
- Digital Growth & GTM Strategy: Led cross-functional teams ((UX, design, writers, DevOps) to execute 4 GTM website launches and social media strategies, driving brand positioning, messaging, and online presence for B2B clients
- CMO Branding for Clients: Developed brand positioning, messaging, and marketing strategies, executing multi-channel campaigns to enhance visibility and industry leadership
- Project Management & Marketing Operations: Managed multiple marketing teams to streamline workflows to deliver launch-ready websites, LinkedIn pages and email campaigns
- App Development & GTM Strategy: Spearheaded the ideation to GTM strategy for an upcoming app, driving market research, positioning, and multi-channel planner to drive quality downloads
- Mentors and provides training on strategy, content templates, brand consistency
Marketing Manager
RafterOne, (IPG Company)
10.2022 - 07.2023
- Boosted website visibility by implementing SEO strategies, increasing organic traffic by 30% after a revamp
- Managed social media analytics & campaigns, driving a 20% increase in brand engagement and 15% growth in followers
- Supported senior leadership in crafting marketing strategies for events, product launches, rebranding, and promotional campaigns resulting in 25% increase in leads
- Optimized email campaigns, leveraging gated content to improve open rates by 10% and click-through rates by 5%
- Led a team of 4 (content, design, vendor, operations) to streamline workflow and ensuring campaign success
- Partnered with agencies & event speakers to coordinate swag inventory, branding themes, and presentation prep
- Utilized tools (Jira, SharePoint, Atlassian) to track assignments, milestones, and documentation
Assistant Manager
Knowlarity, (Gupshup Company)
03.2020 - 10.2022
- Spearheaded marketing across website, social media, email & directory listings) resulting in a 25% growth in website traffic and a 20% increase in lead generation
- Executed multi-channel campaigns (Facebook Ads, webinars, email), increasing social media leads by 10%, webinar leads by 7%, and achieving 15% email open rates
- Led WordPress website revamp through cross-functional collaboration, enhancing UX and brand messaging, driving a 25% rise in quality leads
- Managed ₹3.5L+ marketing budgets & operations, optimizing webinars, multi-channel content distribution, and SEO to enhance the B2B customer journey
- Led a marketing team of 7 to develop the first GTM brand deck, brand video, and online directory, boosting engagement and accelerating MQL-to-SQL conversions
Senior Content Writer
KlinicApp, Elite Tech Health Pvt Ltd
05.2017 - 12.2018
- SEO content creation and editing: For website, blogs and enhanced organic visibility by 20%
- Social Media & Website Content Strategy & Execution: Brand alignment, repurposed & updated content along with website management (WordPress CMS)
- Generated 10% of leads from social media campaigns (Facebook)
- Managed a content team of 6 freelancers & budget of 1 lakh
Research Analyst
Draphant Consultancy
06.2016
- Maintained client relationship and delivered projects on Bitcoin Exchange of India analysis, Fintech startup in India, WPS market research
Executive Content Writer
Gome (Freelance Project)
04.2016 - 05.2016
- Coordinated with content team in Beijing to create content for online shopping app that covers fashion brands, electronics and consumer durable products
Google AdWords Business Analyst
Accenture (Quess Corp Lmtd)
01.2016 - 06.2016
- For on-site Google project office, Gurgaon - writing unique industry based Ads for Ecommerce, healthcare, IT, sports, etc for google search engine
Content Writer
Rmotive Services Pvt. Ltd
01.2015 - 01.2016
- Blog writing & editing for websites: Thingsplan.com (travel website) and Howrid.com (health website)
Education
Advanced Certificate - Digital Marketing & Communication, Gen AI and Marketing Analytics
MICA| The School of Ideas
01-2025
Master of Arts - History
Daulat Ram College, University of Delhi
07-2014
Bachelor of Arts - History
Daulat Ram College, University of Delhi
07-2012
Skills
- Marketing Strategy
- Brand Positioning
- Content Marketing
- Social Media Strategy
- Google Analytics (Intermediate)
- SEM, Paid Media (Google and Meta Ads)
- SEO Optimization
- Email Marketing
- Website Launches
- Lead Generation
- Cross-functional Collaboration
- Webinar Management
- Project Management
- Marketing Collateral Development
Certification
- Fundamentals of Digital Marketing (Google Digital Garage)
- Complete Guide to content marketing (upGrad)
- SEO Certified (Hubspot Academy)
Accomplishments
- Rewarded as exceptional performer for Appraisal round of 2020-2021.
- Rewarded Value Award – Certificate of Excellence for outstanding demonstration of collaboration.
- Gangsta Award – outstanding performance for relaunching company's official website.
- Spotlight Award for ‘Making effective marketing collaterals' that are used for various marketing activities.
Languages
English
Hindi
Assamese
Portfolio Link
https://drive.google.com/file/d/1Pr0zJIObRtv3_m8yxMi3Jm5df8fcRFTb/view?usp=drive_link
Software
Hubspot
Google Analytics
SimilarWeb
Canva
Wotnot
Semrush
Meta Ads
Google Ads
Timeline
Marketing Partner
Toss the Coin
05.2024 - Current
Marketing Manager
RafterOne, (IPG Company)
10.2022 - 07.2023
Assistant Manager
Knowlarity, (Gupshup Company)
03.2020 - 10.2022
Senior Content Writer
KlinicApp, Elite Tech Health Pvt Ltd
05.2017 - 12.2018
Research Analyst
Draphant Consultancy
06.2016
Executive Content Writer
Gome (Freelance Project)
04.2016 - 05.2016
Google AdWords Business Analyst
Accenture (Quess Corp Lmtd)
01.2016 - 06.2016
Content Writer
Rmotive Services Pvt. Ltd
01.2015 - 01.2016
Advanced Certificate - Digital Marketing & Communication, Gen AI and Marketing Analytics
MICA| The School of Ideas
Master of Arts - History
Daulat Ram College, University of Delhi
Bachelor of Arts - History
Daulat Ram College, University of Delhi
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