Farhan Ahmed

Global Reseller Management

• Spearheaded the global reseller program for BIMDeX, onboarding and enabling channel partners across Europe, North America, and APAC.
• Drove a 70% increase in partner-driven sales through strategic enablement, technical support, and regular performance reviews.
• Developed a partner assessment checklist to evaluate alignment, trust, technical capability, and business potential, improving partner ROI.

PTC Technology Partnership

• Managed the PTC technology alliance, ensuring compliance with licensing requirements (e.g., Windchill PDM Link, Creo View, and development licenses).
• Coordinated Windchill implementation partnerships, supporting integration initiatives and preparing internal teams for certification and GTM alignment.
• Acted as the internal POC for Windchill-related technical and business strategy, ensuring alignment with product development and partner roadmaps.

Microsoft Solution Partner Program (Business Applications – Dynamics 365)

• Drove the company’s Microsoft Solution Partner journey for Business Central/Dynamics 365, managing partner scoring across Performance, Skilling, and Customer Success.
• Collaborated with internal teams to align certification pathways, track Net Customer Adds, and implement customer usage growth strategies.
• Oversaw the application process, compliance validation, and partner center activities for Microsoft partnership progression.

ISV & Product Integration Partnerships

• Initiated and negotiated ISV partnerships with major CAD and PLM software providers to build plugin products, positioning BIMDeX as a complementary ecosystem enabler.
• Enabled co-marketing and co-development opportunities with target ISVs, enhancing product utility and opening new sales channels.
• Built strategic cases for plugin development based on customer demand and technical feasibility, aligning roadmap priorities with partner capabilities.

Cross-functional Leadership & GTM Strategy

• Worked closely with product, sales, legal, and engineering teams to formalize partner agreements, pricing structures, and GTM initiatives.
• Conducted competitive landscape analysis to benchmark partnership strategies and evolve BIMDeX’s positioning in the CAD interoperability space.
• Supported internal onboarding for sales reps with a dedicated Partnership & Reseller Playbook and Sales Onboarding Deck.