FARHAN FAZAL

• Managed data integration between customer MDM and downstream systems for the US customer universe.
• Automated manual data stewardship with 90% efficiency.
• Worked on Market Mix Modeling for Anonymized Patient-Level Data.
• Created an automated process to identify under-merged and over-merged records in customer MDM.
• Enabled a preemptive incident management process to identify potential issues and fix them proactively.

Data Management (MDM):

• Developed Standard Operating Procedure (SOP) documents by implementing business logic to automate and streamline daily database operations.
• Managed merge, match, and survivorship rules in Reltio customer MDM to prevent data duplication and ensure data integrity.
• Implemented process improvements by creating a Data Quality (DQ) framework, reducing overall Data Change Request (DCR) processing time by 18%.

Veeva CRM Management:

• Developed a dashboard to track discrepancies between actual customer call dates and call reports logged in Veeva CRM by sales representatives. Impact: Reduced gap days by 22% within six months.
• Managed five releases for Veeva CRM and allied applications. Created new regression test cases and automated them to reduce manual intervention by 85%.

Consent Project (Veeva CRM):

• Developed an end-to-end process to capture and integrate customer consent data from Veeva CRM to Salesforce Marketing Cloud, MDM, and other analytical tools.

Incident Management (Veeva CRM):

• Reduced the monthly average of CRM incidents by 20% through proactive monitoring and issue resolution.

Digital Campaign Management (Vault PromoMats and Salesforce Marketing Cloud):

• Built, tested, and deployed 15+ customer journeys in SFMC.
• Managed and developed digital assets (RTE and CLM) for marketing teams across franchises and sales lines.