Farhan Khan
Delhi
Summary
A dedicated marketing professional with 12+ years of experience in the field of Integrated Marketing, Brand Communications, Retail Management, BTL & ATL Planning and Project Management. Possessing a positive and result-oriented approach, have the ability to handle and lead varied and intensive projects simultaneously.
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
14
14
years of professional experience
Work History
Retail Brand Manager
Swiss Beauty Cosmetics PVT LTD
10.2021 - Current
- Designed and executed offline marketing campaigns that increased 40% sales of GT & EBO
- Supported sales representatives in the field, attending private seasonal product launches to determine future marketing and product strategies
- Designed and executed innovated ATL campaign for retailers & Consumer utilizing local and national media, outdoor, Print Add , Cinema, OTT platform
- Launched Brand Ambassador campaign in retail
- Lead/Single threaded owner for retail branding, sales promotions, BTL & ATL events for Swiss Beauty
- Partnering with brand, concept, creative and operations teams to plan, develop, execute and analyze marketing campaigns across offline and online channels and create effective proposals.
- Brand collab with Manyavar, Clovia, The Man Company etc
- Managed creative direction, photoshoot , process and press check
- Executed campaign to increase EBO traffic and communicate and increased orders by 15% from previous year
- Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.
- Revitalized the company image through new innovative, collateral materials, media campaign, and point of sale programs.
- Managing and oversee the budget of marketing
- Responsible for campaign planning, execution and program management of all big scale and smaller topical projects for the targeted consumer
- Offline branding from the scratch : more than 5000 counters across PAN India in GT Market
- Creating innovative and eye-catching POP & POSm material for sales team to enhance the sale
- Cosmoprof end to end coordination
- Innovative branding solutions through Retail Signage/Flanges/Modular Counters/ACP/Glow Sign Board/ Customized Standee etc
- Developing annual brand plans, advertising ideas with the sales and insight teams and training sessions
- Expertise in handling various agencies including design and BTL and creating brand preference through differentiated campaigns
Senior Manager - SCM, Retail & Events
Akkado Integrated Marketing (A part of Orchid Global)
10.2019 - 05.2021
- Leading the Operational & Commercial Planning that translates the program proposal into a Competitive yet compelling submission while complying with the policies & regulations
- In-depth knowledge and exposure in leading global sourcing operations and merchandising as a standalone service offering at Akkado
- Lead a team of 20+ members for handling end-to-end execution of SCM campaigns including functions of sourcing and procurement, warehousing, logistics and facility management
- Key Accounts:- Airtel, Schenider Electric, ICICI Lombard, Tata Sky, Saint Gobain, Anchor by Panasonic, IFFCO Tokio General Insurance, Raheja's QBE, Sleepwell, Maruti Suzuki, Honda, NSDC(National Skill Development Corporation), etc.
Account & Brand Lead - Events & Activations
Citius Holidays Pvt. Ltd.
05.2018 - 09.2019
- End-to-end ideation, strategizing and execution of over 30+ international events
- Strategizing event plans and conducting pre-event site inspections & recce, for smooth operational planning and effective on-site project management
- Liaise with clients to understand requirements and develop detailed event proposals (including marketing plan, venue suggestions, event logistics, timelines, supplier details, legal obligation, collateral management, artists/entertainment, staffing and budgets) for maximum impact and reach
- Collaborated with designers and visualizers for developing breakthrough concepts and designs and with operations and procurement team for competitive budget planning
- Project leadership and timely delivery of campaign/project deliverables while quality benchmarking.
Senior Manager - Events & Activations
PMG integrated communications Pvt. Ltd.
02.2016 - 05.2018
- Worked on multiple projects as project lead and client communications officer
- Ideation and content generation for ongoing marketing campaigns- both online and offline
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes along with a detailed pre and post event evaluation
- Performed in-depth competition analysis to check competitor activities for better positioning of client events and activities
- Led multiple technology driven product launches and brand campaigns
- Mentored a team of 5 members.
Manager - Events & Activations
Wednesday Brand Solutions Pvt. Ltd.
08.2016 - 01.2016
- Worked as a lead for client servicing & operations, while cross-functioning with creative & content verticals for effective campaign planning and strategy
- Successfully handled several large-format events & activation including dealer meets, mall activation, retail activation, in school activation, college fest, IPL, music festivals, etc.
Manager - Events & Activations
Vibgyor Brand Services Pvt. Ltd.
05.2010 - 07.2014
- Worked as a key operations lead for all BTL events and sales & ROI driven activations/promotions
- Responsible for planning and execution of: 1
- Project logistics, manpower, budgets & timelines (PERT Charts) 2
- Vendor coordination & management 3
- Production, fabrication & on-ground projection execution 4
- RFQ for Vendor Bids to ensure cost efficient and quality partnerships 5
- Payment & project file closure
Education
B.A - Bachelors in Business Administration
Swami Vivekanand Subharti University
Meerut, IndiaCLASS XII - High Secondary
GBSSS - Delhi
Delhi, IndiaCLASS X - Senior Secondary
GBSSS - Delhi
Delhi, IndiaSkills
- Marketing & Communications
- Category growth
- Campaign Planning
- Brand positioning
- Margin monitoring
- Marketing support
- Advertising expertise
- Promotional planning
- Market Analysis
- Strategy Development
- Competitor Analysis
- Creative Direction
- Performance monitoring
- Marketing Communications
- Product positioning
- Budget Development
- Sales strategy
- Effective Communication Skills
- Operational Planning & Vendor Management
- Campaign Design & Management
- Thought Leadership
Languages
English
Hindi
Timeline
Retail Brand Manager
Swiss Beauty Cosmetics PVT LTD
10.2021 - Current
Senior Manager - SCM, Retail & Events
Akkado Integrated Marketing (A part of Orchid Global)
10.2019 - 05.2021
Account & Brand Lead - Events & Activations
Citius Holidays Pvt. Ltd.
05.2018 - 09.2019
Manager - Events & Activations
Wednesday Brand Solutions Pvt. Ltd.
08.2016 - 01.2016
Senior Manager - Events & Activations
PMG integrated communications Pvt. Ltd.
02.2016 - 05.2018
Manager - Events & Activations
Vibgyor Brand Services Pvt. Ltd.
05.2010 - 07.2014
B.A - Bachelors in Business Administration
Swami Vivekanand Subharti University
CLASS XII - High Secondary
GBSSS - Delhi
CLASS X - Senior Secondary
GBSSS - Delhi
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