Farhan Rakhangi
Thane
Summary
Performance marketer with a proven track record as an experienced leader, seeking to leverage expertise in paid advertising with a focus on growth. Proficient in Google Ads, LinkedIn Ads, Meta Ads, and digital marketing, combined with strong analytical and critical thinking skills. Aiming for a Performance Marketing Position in UAE.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
For Hire Entertainment
Mumbai
03.2019 - 05.2021
- Increased revenue to Rs 3.5M within a year by developing & executing comprehensive event marketing strategies, managing 300+ sold-out events with premier comedians through targeted advertising and robust promotional activities
- Oversaw event promotions and marketing strategies, contributing to a 40% increase in company revenue by implementing innovative promotional campaigns and leveraging social media platforms to maximise event visibility
Director of Marketing and Sales
Rooh Eternal Music Events & Entertainment Pvt Ltd
Mumbai
10.2017 - 06.2020
- Co-founded and scaled the live entertainment business to Rs 2.8M in revenue by spearheading comprehensive marketing initiatives, developing strategic partnerships, and optimising operational processes
- Managed marketing and operations, leading a team of 12 professionals for 500+ events by implementing efficient project management techniques, fostering team collaboration, and ensuring high-quality execution of events through a mix of digital and physical marketing strategies
Marketing Manager
BeatMaker Enterprise
Mumbai
09.2021
- Led 360 performance campaigns for high-ticket B2B services, generating over 1500 quality leads using GoogleMeta & LinkedIn Ads by optimising ad targeting strategies and continuously refining ad copy and visuals based on performance data
- Maintained a constant ROAS of 5x across all campaigns by constantly analysing ad performance metrics, adjusting bidding strategies, and A/B testing various ad elements
Education
Diploma - Computer Applications
Karnataka State Open University
Mumbai, Maharashtra09.2015
Some College (No Degree) - Bachelor of Computer Application
Karnataka State Open University
Mumbai, MaharashtraSkills
- Facebook Ads
- Google Analytics
- Digital Marketing
- Google Ads
- LinkedIn Ads
- Content creation
- Content marketing
- Social media marketing
- PPC Campaign Management
- Performance Marketing
- Data Analytics
- Customer Acquisition
- Media Buying
- Corporate Communications
- Web Analytics
- Advertising Management
- Microsoft Excel
Certification
- 10 week Performance marketing Bootcamp by Growth School, 04/01/23, Present, This program helped me KICKSTART my performance marketing journey. It helped me understand the nitty-gritty involved in performance marketing. Understand each component deeply. This program was designed to get industry-ready in 10 weeks. Had access to mentor from India & Abroad who have spent over $100 Million in Ads spent and have worked for Google & NP Digital.
- Google Ads Search Certification, 04/01/24
- LinkedIn Marketing Solutions Fundamentals, 05/01/24
Languages
- English, Expert
- Hindi, Native
Languages
Hindi
First Language
English
Proficient (C2)
C2
Marathi
Advanced (C1)
C1
French
Beginner (A1)
A1
Timeline
Marketing Manager
BeatMaker Enterprise
09.2021
Marketing Manager
For Hire Entertainment
03.2019 - 05.2021
Director of Marketing and Sales
Rooh Eternal Music Events & Entertainment Pvt Ltd
10.2017 - 06.2020
Diploma - Computer Applications
Karnataka State Open University
Some College (No Degree) - Bachelor of Computer Application
Karnataka State Open University
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