Farhana A

• Spearheaded the HR function in a dynamic startup environment, leveraging a sales-driven background to align people strategies with business objectives.
• Led talent acquisition, onboarding, and employee engagement initiatives, fostering a performance-oriented and collaborative culture.
• Developed and implemented HR policies, processes, and frameworks tailored to the fast-paced startup landscape.
• Conducted performance reviews, providing constructive feedback and building career progression frameworks.
• Conducted exit interviews, analysing data to improve retention and employee satisfaction.
• Defined and shared HR KPI metrics with the broader org along with Pulse survey results.
• Managed employee relations, ensuring conflict resolution and promoting a positive work environment.
• Collaborated with legal counsel to ensure HR compliance.
• Analysed training gap analysis and built L&D function from scratch.
• Implemented LMS along with designing courses on tools like Articulate.

• Built the L&D function from the ground up, aligning learning strategies with business goals.
• Conducted training needs analysis and identified skill gaps across teams.
• Designed and curated training content and e-learning modules using Articulate.
• Rolled out learning pathways and upskilling initiatives to enhance employee development.
• Facilitated training sessions and monitored program effectiveness through feedback and performance metrics.
• Established a culture of continuous learning within a fast-paced startup environment.

• Led inside sales operations for UAE and UKI regions, driving market expansion from India.
• Owned end-to-end sales cycle from lead generation to closure, focusing on B2B SaaS solutions.
• Developed and executed region-specific sales strategies, ensuring alignment with revenue targets.
• Built and nurtured strong relationships with key stakeholders across diverse markets.
• Collaborated cross-functionally with marketing and product teams to tailor solutions for regional needs.
• Analysed sales performance data to optimise outreach and improve conversion rates.
• Mentored and guided a growing sales team, fostering a results-driven culture.

• Managed and maintained accurate records, academic documentation, and administrative files to ensure compliance with institutional policies and regulatory standards.
• Spearheaded the digital transformation during COVID-19, setting up the school’s online learning infrastructure from scratch, enabling seamless virtual classes and administrative operations.
• Implemented and managed learning platforms, video conferencing tools, and school management systems, ensuring smooth adoption by staff and students.
• Provided technical support for hardware, software, and network issues, minimising downtime and enhancing the efficiency of daily school operations.
• Facilitated training sessions for teachers and administrative staff to ensure proficiency in digital tools and platforms required for remote learning.
• Ensured data security, backup procedures, and access control protocols to safeguard sensitive school information.

Took a break to take care of our son

• Owned end-to-end sales process, from lead generation and counseling to closing program enrollments.
• Developed sales strategies to promote executive education, certification, and upskill programs across diverse segments.
• Built and maintained strong relationships with prospective learners and institutional partners.
• Collaborated with marketing teams to design and execute outreach campaigns, driving lead acquisition and program awareness.
• Conducted sales performance analysis to optimise outreach efforts and improve conversion rates.
• Mentored and coached a team of sales executives, ensuring target achievement and professional growth.

• Managed end-to-end sales cycle for Microsoft O365 Suite and Azure solutions, driving revenue growth across SMB and enterprise accounts.
• Built and nurtured client relationships, serving as a trusted advisor on cloud solutions and licensing models.
• Conducted needs analysis, solution presentations, and product demonstrations to align Microsoft offerings with customer requirements.
• Collaborated with technical and pre-sales teams to ensure seamless solution delivery and post-sales support.
• Negotiated pricing and licensing agreements while ensuring customer satisfaction and retention.
• Achieved and exceeded sales quotas by identifying upselling and cross-selling opportunities within existing accounts.
• Kept abreast of Microsoft product updates and market trends to effectively position solutions and address client pain points.

• Managed the end-to-end sales lifecycle for Lenovo’s product portfolio, including hardware, solutions, and services, catering to SMBs and enterprise clients.
• Conducted product demos, presentations, and solution consultations to align Lenovo offerings with client needs.
• Performed competitor analysis to identify market trends, pricing strategies, and differentiation opportunities.
• Built and maintained strong client relationships, driving revenue growth through upselling and cross-selling solutions.
• Led contract negotiations and ensured seamless order fulfillment, post-sales support, and customer satisfaction.
• Collaborated with Lenovo teams and internal stakeholders to execute sales strategies and achieve quarterly targets.
• Provided market insights and client feedback to refine product positioning and sales approaches.

• Acted as a key knowledge resource, providing expertise in processes and policies while supporting the team in achieving operational excellence.
• Conducted training sessions and facilitated knowledge transfer programs for new hires and existing team members to ensure seamless performance.
• Played an instrumental role in the successful migration of processes and projects from India to Manila, Philippines, ensuring minimal disruption and smooth transition.
• Developed process documentation, standard operating procedures (SOPs), and training materials to support the transition and enhance team efficiency.
• Monitored quality and compliance, identifying process gaps and implementing solutions to drive performance improvements.
• Supported stakeholders across geographies, ensuring alignment with global standards and timely resolution of operational challenges.