Farhana Aziz
Overseas Education Expert
Faridabad,HR
Summary
Senior International Education Specialist | Student Recruitment & Operations Leader
Versatile professional with over 12 years of experience across the international education sector, spanning roles such as Conversion Specialist , Branch Manager , and Student Counselor . Deeply grounded in business operations, student support , and the complexities of cross-border education systems , with proven regional expertise in Ireland and Dubai , and a growing footprint in other emerging student markets.
🔹 Leadership & Strategy – Successfully led branch operations, driving performance through team development, and scalable process improvements. 🔹 Student Conversion Expertise – Delivered high-impact results by guiding students from first inquiry through to enrollment, using data-driven strategies and personalized engagement. 🔹 Process Optimization & Growth – Streamlined workflows and addressed operational gaps to enhance efficiency, compliance, and student satisfaction.
Overview
12
12
years of professional experience
Work History
Branch Manager /Country Advisor
Global Edge
05.2024 - 04.2025
- Supporting counselors with admissions process, including document follow-up and offer acceptance.
- Orientation and training of New Employees.
- Overseeing Daily Branch operations, handling managerial and administrative tasks.
- Meeting New students/ Parents & collecting feedback of the counseling done & ensure the quality of service.
- Support students through the application lifecycle—from inquiry to enrollment.
- Conduct daily and weekly staff reviews to monitor productivity, performance, and progress toward annual revenue and deposit targets.
- Actively contribute to education fairs, university visits, and in-house seminars.
- Assessing student mind-sets and motivating them to pursue international education programs.
- Review staff productivity and performance regularly to meet annual targets in deposits and revenue.
- Provide country training (Ireland and Dubai) to counselors and take their tests.
- Track student pipelines, conversion rates, and campaign performance.
Provide regular updates and insights to internal teams and partner institutions. - Contribute to the creation of WhatsApp creatives, webinars, and student-facing materials.
- Provide performance updates to management and review employee achievements and areas for improvement.
Manager- Conversion Specialist (Enquiry till Deposit)
Global Opportunities Pvt Ltd.
01.2022 - 02.2024
- Supervised multiple teams to optimize student admissions processes.
- Education counseling, managing walk-ins, and converting inquiries into business.
- Weekly reporting on conversion metrics to the CEO and reviewing deposits, revenue, and pipeline.
- Prepared strategic business reports for leadership meetings and conducted mock credibility interviews.
- Evaluated counselor performance and provided CRM training to new staff, ensuring effective system use.
- Maintained data accuracy in systems and contributed to team goals.
- Reviewed staff productivity and performance regularly to meet annual branch targets in deposits and revenue.
Senior Team Leader
05.2013 - 12.2020
- Managed a team of over 20 staff members, streamlining operations to reduce data wastage and improve student issue resolution, enhancing workflow and satisfaction.
- Led the Centralized Quality Control (CQC) team, focusing on monitoring and improving conversion ratios throughout the student lifecycle (inquiries, walk-ins, applicants, deposits, and visas).
- Ensured adherence to high service standards by Student Counselors, leading to significant increases in conversion rates and performance metrics.
- Provided telephonic counseling to students, delivering information on courses, entry requirements, and cost structures.
- Demonstrated exceptional attention to detail and data accuracy in all processes.
- Scheduled and followed up on appointments for students with Counselors and conducted initial assessments of academic documents for admissions suitability.
Counselor
05.2013 - 12.2020
- Counselling students for Ireland and Dubai and providing information regarding the courses, entry requirements, cost structure, work scenario, visa, scholarships etc.
- Manages and updates calendars with student appointments, meetings, and other activities. Reschedules appointments when needed.
- Shares accurate details about overseas institutions and services. Responds to inquiries made in person, by phone, or by mail.
- Refers people to the appropriate senior counsellor.
- Assists in providing support services by doing pre-counselling and follow-up activities for individual students.
- Schedules and follows up on appointments for students with counsellors.
- Handling Inbound & Outbound Calls, Student Communication, E-Mail Correspondence.
Education
Masters in Sociology - Sociology
Jamia Millia Islamia
04.2001 -
Skills
International Student Recruitment
Awards
- Awarded 'Best Team Leader' and 'Best Manager - Conversion Specialist.'
- Attended the Annual Manager's Conference in Baku.
- Played a key role in AIRC-USA Certification Renewal, participating in interviews with AIRC staff for contract renewal.
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Branch Manager /Country Advisor
Global Edge
05.2024 - 04.2025
Manager- Conversion Specialist (Enquiry till Deposit)
Global Opportunities Pvt Ltd.
01.2022 - 02.2024
Senior Team Leader
05.2013 - 12.2020
Counselor
05.2013 - 12.2020
Masters in Sociology - Sociology
Jamia Millia Islamia
04.2001 -
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