Farheen DESHMUKH
Mumbai,Maharashtra
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
ASSOCIATE GENERAL MANAGER
Lodha
09.2022 - 03.2023
- Developed and executed comprehensive marketing plans to promote real estate projects and drive sales
- Conducted market research to identify target audiences, market trends, and competitive analysis
- Crafted & deployed the right communication strategy to attract more prospect including ATL, BTL & Digital Channel
- Collaborated with cross-functional teams to create impactful marketing materials such as brochures, advertisements, websites, performance marketing and social media content
- Managed digital marketing campaigns including SEO, SEM, email marketing, and social media advertising to generate qualified leads
- Build strong relationships with external agencies, vendors, and media partners to maximize exposure and reach
- Monitor key performance indicators KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions for optimization
- Perform a weekly analysis and use the findings to bring stakeholders on board with a plan aimed at enhancing product performance as needed
- Maintain consistent communication with the sales team to enhance product performance, thereby increasing market share within the designated market
BRAND MANAGER
VIP INDUSTRIES LTD
12.2021 - 09.2022
- Developed and implemented strategic marketing plans to drive brand awareness, increase market share, and maximize sales revenue for our premium handbag line
- Deep understanding of the luxury fashion market, exceptional creativity, strong analytical skills, and the ability to effectively collaborate with cross-functional teams
- Developed and executed comprehensive marketing strategies and campaigns to promote our premium handbag line, ensuring alignment with overall brand objectives
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for product differentiation
- Define target audience segments and create tailored marketing messages that resonate with the desired customer base
- Manage the end-to-end product lifecycle of the premium handbags category, from product development to launch and ongoing performance tracking
- Collaborate closely with design teams to ensure that product offerings align with market demands and customer preferences
- Create compelling marketing collateral including product descriptions, visual assets, website content, and social media campaigns
- Monitor sales performance metrics, analyze data insights, and make data-driven recommendations for optimizing marketing strategies
Trade Marketing Manager
PERNOD RICARD Mumbai
04.2021 - 12.2022
- Lead the marketing efforts for our alcohol brand's key accounts by developing and executing marketing strategies to drive sales and brand awareness within key accounts
- Collaborate closely with cross-functional teams, including sales and brand management, to ensure the successful implementation of marketing initiatives
- Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth within key accounts
- Collaborate with sales teams to understand customer needs and develop effective marketing programs that drive customer engagement and loyalty
- Create compelling promotional campaigns and activations that align with the brand identity and resonate with target consumers
- Manage the production of marketing materials such as point-of-sale materials, product displays, digital assets, and advertising campaigns
- Monitor campaign performance metrics and provide regular reports on effectiveness to evaluate ROI
- Build strong relationships with key account partners through regular communication and collaboration on joint marketing initiatives
- Stay up to date with industry trends, regulations, and best practices in alcoholic beverage marketing
- FUTURE LIFESTYLE FASHION LIMITED MARKETING
MANAGER MARKETING MANAGER
FUTURE LIFESTYLE FASHION LIMITED
01.2019 - 04.2021
- Develop comprehensive marketing strategies and plans that align with the brand's goals and objectives
- This includes identifying target markets, setting marketing budgets, and defining key performance indicators KPIs)
- Conduct thorough market research to understand consumer trends, preferences, and competition in the handbag and footwear industry
- Use this information to inform product development and marketing strategies
- Define the brand's unique value proposition and positioning in the market
- Develop branding strategies that resonate with the target audience and differentiate the brand from competitors
- Create and execute marketing campaigns to promote new product launches, seasonal collections, and special promotions
- This involves developing compelling messaging and selecting appropriate marketing channels (online, offline, social media, etc.)
- Oversee the brand's online presence, including the website, social media platforms, and e-commerce channels
- Utilize digital marketing techniques such as SEO, SEM, social media advertising, and email marketing to drive traffic and sales
- Manage traditional marketing efforts, such as print advertisements, events, collaborations, and partnerships, to increase brand visibility and engagement
- Collaborate closely with the sales team to understand customer feedback, market insights, and sales performance
- Adjust marketing strategies based on this feedback to optimize results
- Efficiently allocate and manage the marketing budget across various campaigns and initiatives to achieve the highest possible ROI
- Monitor and analyze the performance of marketing campaigns using data and metrics
- Use insights to make data-driven decisions and continually improve strategies
- Build and maintain relationships with media outlets, influencers, and industry partners to secure positive press coverage and endorsements www.enhancv.com
CONSUMER MARKETING MANAGER
VIP INDUSTRIES LTD
03.2015 - 01.2019
- Assist in the creation and implementation of marketing campaigns that align with the brand's objectives
- This includes collaborating with the marketing team to develop campaign concepts, messaging, and creative assets
- Gather and analyze consumer insights and market trends to better understand the target audience's preferences, behaviors, and needs
- Use this information to tailor marketing strategies effectively
- Support digital marketing efforts, including social media management, content creation, and online advertising
- Help maintain the brand's online presence and engage with consumers on digital platforms
- Assist in developing compelling and relevant content for various marketing channels, such as social media posts, blog articles, videos, and infographics
- Identify potential collaborations and partnerships that align with the brand's values and target audience
- Assist in forming and managing relationships with influencers, bloggers, and other brands
- Help plan and execute events, promotions, and activations to increase brand visibility and engage with consumers directly
- Support research efforts to stay updated on industry trends, competitor activities, and consumer preferences
- Use research findings to make informed marketing decisions
- Assist in tracking and analyzing the performance of marketing campaigns using data and metrics
- Contribute to regular reports that showcase campaign effectiveness and provide insights for improvements
- Assist in planning and executing product launch strategies, including creating launch materials, coordinating events, and managing pre-launch and post- launch activities
SENIOR MARKETING EXECUTIVE
BRIGHT OUTDOOR MEDIA PVT LTD
03.2014 - 02.2015
- Provide guidance, mentorship, and direction to ensure the successful implementation of business strategies
- Oversee day-to-day operations to ensure efficient and effective execution of processes, from supply chain management to production and distribution
- Identify and pursue new business opportunities, partnerships, and collaborations that expand the company's footprint in the outdoor industry
- Manage budgets, financial forecasting, and resource allocation to ensure the company's financial health
- FARHEEN DESHMUKH
FINANCIAL ANALYST
DEUTSCHE BANK GROUP
07.2011 - 03.2012
- Managed the interpretation and handling of SWIFT messages, along with facilitating the payment of fees and commissions to global financial institutions
- Engaged in ongoing communication with domestic branches and international banks to handle inquiries and efficiently resolve concerns
- Oversaw letters of credit L/Cs) to guarantee alignment with export transaction documentation, consistently maintaining an impeccable track record of accuracy
- Conducted training sessions for management trainees and interns, focusing on enhancing their understanding of products and proficiency in processing methodologies
- Title: Exploration of Cable Industry Operations: A Case Study
- Distributor of "ZEE" and "STAR" Channels
Education
BCom - Accounting And Finance
D.G Ruparel College of Arts. Science & Commerce
Mumbai 05.2010
MBA - Marketing
Chetana's Institute of Management and Reserach
Mumbai09.2014
Skills
- Advertising E Commerce
- Market Research
- Campaign Management
- Vendor Relations
- Internal and External Communications
- Social Media Platforms
- Social Media Content Creation
- Public and Media Relations
- Channel Marketing
- Lead Generation Campaigns
- Media Negotiations
- Product Development
- Marketing and Advertising
- Messaging Strategy
- Cross-Functional Collaboration
- Salesforce CRM Experience
Timeline
ASSOCIATE GENERAL MANAGER
Lodha
09.2022 - 03.2023
BRAND MANAGER
VIP INDUSTRIES LTD
12.2021 - 09.2022
Trade Marketing Manager
PERNOD RICARD Mumbai
04.2021 - 12.2022
MANAGER MARKETING MANAGER
FUTURE LIFESTYLE FASHION LIMITED
01.2019 - 04.2021
CONSUMER MARKETING MANAGER
VIP INDUSTRIES LTD
03.2015 - 01.2019
SENIOR MARKETING EXECUTIVE
BRIGHT OUTDOOR MEDIA PVT LTD
03.2014 - 02.2015
FINANCIAL ANALYST
DEUTSCHE BANK GROUP
07.2011 - 03.2012
BCom - Accounting And Finance
D.G Ruparel College of Arts. Science & Commerce
MBA - Marketing
Chetana's Institute of Management and Reserach
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