Farihaa Naeem
Vasco Da Gama,GA
Summary
Strategic and results-oriented professional with 3+ years of experience in managing key accounts, and driving revenue growth across the eCommerce logistics sectors. Proven ability to lead cross-functional teams, optimize processes, and execute strategies that enhance customer retention and operational efficiency with a proven track record of achieving significant revenue growth and improving operational efficiency.
Demonstrated expertise in leading complex projects for eCommerce clients, including Express Delivery, Open Box Delivery, and Hyperlocal Services, driving improvements in Return to Origin (RTO) and Service Efficiency Criteria (SEC).
Committed to delivering innovative solutions and exceptional value to clients, while staying at the forefront of market trends and operational best practices
Overview
3
3
years of professional experience
Work History
Senior Manager: Growth and Revenue Strategy
Shadowfax Technologies
04.2025 - Current
- Accelerated revenue growth through data-driven strategic planning, achieving consistent quarterly and annual sales targets across high-impact accounts.
- Expanded average deal size and boosted client lifetime value by executing high-conversion upsell and cross-sell strategies across logistics and eCommerce verticals.
- Optimized sales cycle efficiency by redesigning workflows, reducing deal closure timelines, and driving faster decision-making across stakeholders.
- Owned and managed full P&L responsibilities for strategic accounts, ensuring revenue growth, cost control, and Mitigated losses by identifying leakage points across the Reconcilation cycles, implementing corrective actions, and reducing operational inefficiencies.
- Strengthened customer satisfaction and loyalty, contributing directly to sustained account renewals and growth in net promoter score (NPS).
Key Account Manager: Strategic Clients
Shadowfax Technologies Pvt Ltd
07.2023 - Current
- Strategic Account Management: Managed and expanded strategic accounts by consistently achieving revenue and service level targets, ensuring long-term client retention and growth.
- Revenue Growth: Drove a 200% increase in account growth on both forward and reverse business chains over the last 10 months by identifying opportunities for upselling and optimizing logistics solutions.
- Service Optimization: Identified opportunities to streamline logistics processes, improve delivery timelines, and reduce operational costs for strategic clients.
- Sales Strategy Development: Formulated and launched sales strategies that resulted in benchmark productivity and performance for strategic accounts mainly on improving Return to Origin (RTO) metrics to ~2%.
- Process Optimization: Enhanced delivery speed and service quality through strategic changes in the medium mix, achieving SEC (Service Efficiency Criteria) benchmarks across 3PL industries.
- Ecommerce Project Development: Led the scoping, planning, and execution of new service optimization projects and expansion for eCommerce clients, including Same day delivery, Next day delivery, and Hyperlocal Services for Fashion and Lifestyle.
Assistant Manager: Sales & Operations
Shadowfax Technologies Pvt Ltd
03.2022 - 06.2023
- Sales Strategy Development: Formulated and launched sales strategies that resulted in benchmark productivity and performance for strategic accounts.
- Client Liaison & Reporting: Regularly engaged with clients to review performance reports, understand evolving needs, and implement improvements to logistics solutions.
- Performance Stabilization: Stabilized and improved Commercial Metrics (CM) performance by implementing regular cadence and performance monitoring of 4 Northern States.
- Operational Growth: Contributed to significant growth in daily operational performance metrics, including Daily Order Processing (OPD) and Overall Daily average user (DAU) during peak periods.
- Peak Season Management: Effectively managed eCommerce peak demand, achieving over 120% OPD during the Diwali and Dussehra sale periods.
- Last-Mile Capacity Planning: Led last-mile capacity planning to ensure smooth operations during peak seasons, optimizing delivery timelines and resources. Scaled the Last-Mile Aggregator (LMA) vendor base by 20%, contributing to a substantial increase in DAU and overall account performance.
Education
Bachelors of Business Administration - Aviation Operations
University of Petroleum and Energy Studies
03.2022
Certification - FOUNDATION IN TRAVEL AND TOURISM WITH AMADEUS
IATA Training
01.2021
Skills
- Customer Retention
- Pricing Strategy
- Stakeholder Management
- E-commerce Operations
- Key Account Management
- Process Optimization
- Cross-functional Leadership
- Data Analytics
- Relationship management
- Account performance analysis
- Revenue generation
- Business strategies
LANGUAGE SKILLS
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Timeline
Senior Manager: Growth and Revenue Strategy
Shadowfax Technologies
04.2025 - Current
Key Account Manager: Strategic Clients
Shadowfax Technologies Pvt Ltd
07.2023 - Current
Assistant Manager: Sales & Operations
Shadowfax Technologies Pvt Ltd
03.2022 - 06.2023
Certification - FOUNDATION IN TRAVEL AND TOURISM WITH AMADEUS
IATA Training
Bachelors of Business Administration - Aviation Operations
University of Petroleum and Energy Studies
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