Farkhunda Shaikh
Strategic Content Marketing I Influencer & Celeb Marketing I Branded Content
Mumbai
Summary
Results-oriented marketing strategist with six years of cross-functional experience in influencer/Celebrity management, content strategy, brand storytelling, client relations, and experiential marketing. Expertise in developing and executing integrated campaigns that blend emotional insights with data-driven performance across digital, social, and on-ground activations. Strong collaborator excelling at translating business objectives into innovative campaigns that captivate audiences and enhance brand equity. Committed to driving impactful results through strategic thinking and creative problem-solving.
Overview
5
5
years of professional experience
Work History
Senior Manager - Content I Influencer I Third Party Partnership
Gynoveda
12.2024 - Current
- Implemented and developed operational standards, policies and procedures.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Established strong relationships with internal and external stakeholders, ensuring long-term partnerships and repeat business.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
- Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
- Managed senior-level personnel working in marketing and sales capacities.
- Enhanced digital marketing efforts, increasing online engagement and driving higher sales through various digital channels.
- Led strategic planning sessions to align departmental goals with overall company vision, fostering cohesive growth strategy.
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
Category Lead- Live Commerce & Celeb Deals
Ykone India I Barcode Entertainment
10.2023 - 12.2024
- Remotely directed Abu Dhabi Tourism's two month's long Global Celeb & influencer activation, overseeing end-to-end operations, creator coordination, and daily content delivery across platforms.
- Acted as the main stakeholder contact, translating strategic objectives into actionable briefs and driving seamless campaign delivery.
- Led and closed high-impact celebrity brand ambassador deals across lifestyle, fashion, Real estate and FMCG verticals, strengthening public figure visibility and brand alignment.
- Excellent communication skills, both verbal and written.
- Worked effectively in fast-paced environments.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Mentored junior staff members for skill development and career progression within the organization.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Developed and implemented data-driven post-campaign analysis frameworks to measure audience behavior, optimize targeting, and ensure high client ROI, resulting in high client retention rate.
- Built and maintained deep relationships with clients across real estate, e-commerce, beauty, Tech/Mobile and lifestyle sectors, securing long-term retainers and upselling through tailored creator strategies.
Influencer Marketing Specialist :- E -Commerce
Barcode Entertainment
11.2021 - 11.2023
- Managed and mentored a team of 7+ influencer strategists, providing strategic guidance, ensuring timely brand updates, and actively contributing to client retention and campaign performance across multiple verticals.
- Played a critical role in managing international content operations for an influencer-led campaign, supporting a high-profile shoot in Phuket, Thailand, ensuring smooth execution and brand alignment.
- Developed and implemented data-driven post-campaign analysis frameworks to measure audience behavior, optimize targeting, and ensure high client ROI.
- Built and maintained deep relationships with clients across e-commerce, beauty, Tech/Mobile and lifestyle sectors, securing long-term retainers and upselling through tailored creator strategies.
- Designed scalable workflows for influencer campaign management, streamlining cross-functional operations and reducing execution turnaround time.
- Proven expertise in decoding brand briefs, identifying the right influencer-fit, leading contract negotiations, and seamlessly onboarding talent across leading short-form video platforms including MOJ, Josh, Glance, and Roposo.
- Orchestrated the execution of 900+ high-impact live streams for top e-commerce brands such as Amazon, Flipkart, and Roposo, driving significant visibility, engagement, and conversions.
- Led key e-commerce accounts, including Amazon and Flipkart, successfully delivering 2,000+ content assets with end-to-end management of logistics, talent, and product coordination.
- Headed Flipkart's flagship IP, Big Billion Days, executing 50+ tech-focused live sessions in 5 days, overseeing all aspects from influencer coordination to live production logistics.
Alliance Executive & Production Manager
Travelxp Channel
11.2020 - 11.2021
- Built and nurtured strategic alliances with national and international tourism boards to co-create destination-led content.
- Successfully negotiated and closed partnerships, resulting in compelling branded content for Travelxp's flagship shows.
- Led end-to-end execution of travel-based productions including budgeting, talent casting, location scouting, and obtaining shoot permissions.
- Led & Oversaw on-ground logistics and production planning as the production manager for the original series 'The Gypsies', ensuring timely, high-quality delivery.
- Collaborated cross-functionally with creative and technical teams to streamline operational workflows and ensure smooth execution across multi-region shoots.
Education
Bachelor of Management Studies -
R.D. National College
01.2020
Skills
Critical Thinking & Problem-Solving
Leadership & Decision-Making
Flexibility & Multi-tasking
Digital Marketing
Influencer Relationship Management
Data Analysis & Performance Tracking
Strategic Campaign Planning
Creative Content Direction
Social Media Trend Intelligence
Negotiation & Budget Management
Brand Communication & Storytelling
Legal, Ethical & Compliance Knowledge
AI Tools
Accomplishments
- The Spectra Resilience Award
April 2023 | Ykone India/Barcode Entertainment
AWARDS
Timeline
Senior Manager - Content I Influencer I Third Party Partnership
Gynoveda
12.2024 - Current
Category Lead- Live Commerce & Celeb Deals
Ykone India I Barcode Entertainment
10.2023 - 12.2024
Influencer Marketing Specialist :- E -Commerce
Barcode Entertainment
11.2021 - 11.2023
Alliance Executive & Production Manager
Travelxp Channel
11.2020 - 11.2021
Bachelor of Management Studies -
R.D. National College