HARSH SHRIVASTAVA

• Create and Execute a strong performance marketing strategy & execution plan
• Responsible for Key Accounts driving major revenue for the vertical
• Develop and Manage digital prospecting and remarketing campaigns
• Proficient in managing budgets and campaigns across all digital channels to drive strong return on investment
• Work closely with the Analytics and Consumer Data teams on ad audience segmentation, strategy, and testing, as well as developing in-house solutions to future-proof our ads business.
• Translates business requirements into strategies, initiatives, and projects and aligns them

to business strategy and objectives, and drives the execution of deliverables.

• Develops, evaluates and implements proposed business

cases for projects and initiatives

• Compile weekly, seasonal, and annual performance reports to drive overall efficiency and marketing effectiveness for divisional marketing campaigns
• Establish divisional campaign benchmarks/KPIs and ensure they are consistently being met
• Formulate best practices, case studies, and advertising recommendations to divisional advertisers and marketers Contribute to the development of in-house marketing tools to improve marketing effectiveness

• Driven monetization vertical with a focus on building & refining propositions (In-app Ads, OOH branding and Offline-Sampling) and establish long term partnerships with Top advertisers and Brands.
• Business Goal achieved - 10x growth in 2 years. 0-1-10 journey.
• Responsible for PnL of my region along with managing a team of 15-20 brand managers
• Responsible for revenue generation by filling each ad space by selling it on CPM / CPC / CTR / OOH Branding.
• Supported teams during implementations and produced clear instructions outlining changes.
• Identify and understand the customers' business requirements and help them with all the project implementation until “Go-Live” stage
• Encouraged development of objectives, strategies and plans to fuel motivation.
• Drive Operational excellence of the product/program by ensuring that client KPI's are achieved by collaborating with different verticals - Marketing / Product / Operations
• Recruiting and Training of new joiners to catchup to the energy of the high performing team
• Account Management - Maintain a cadence of communication with customers about their adoption trends, sentiment, and mining opportunities for deeper engagement and help the sales team in ensuring renewals
• Managing and Analysing the Campaigns
• Adapting the reports and analysis to the future needs on Excel, Data Studio.

• Proactively sourced and developed new business from internal and external referral networks.
• Manage pipeline, revenue forecasts, sales activity using Salesforce for maximum efficiency and visibility
• Leveraged Indian network to create new client relationships for an outside product launch in India
• Lead Product growth till Go-Live stage
• Planned and led client events, including product information seminars.
• Provided regular market and product feedback to improve services offered.
• Promoted company portfolios through workshops, business forums and conferences.

• Started from scratch with major responsibility around getting new clients on-board
• Providing insights on marketing campaign performance and return on investment
• Developing events and goals for website using Google Tag manager through Requirement gathering
• Ensure on-time execution of technical integrations and deliver service excellence during implementation
• Generate and interpret reporting that will yield competitive insights for our clients
• Raised customer satisfaction, helping to build loyal relationships for improved profit growth.
• Work closely with internal and external customers to ensure higher returns for end customer.
• Conceptualised over many marketing campaigns to achieve the marketing targets of various businesses
• Brought in clients by meeting the National Heads / Directors of various businesses like

• Data analysis and visualization
• Developing Tableau and Excel Dashboards with insights for anE-commerceDataset
• Develop reports and provide analysis, based on KPIs to optimize conversions and
• CampaignsROI
• Mapping Online /Offline CustomerJourney
• Automation of Reports,Heatmaps
• Managing and Analyzing the Campaigns, Active Interactionwithclients
• Purchase Experience ProductQualityAnalysis
• Analyzing the data and providing clearInsights
• Digital ChannelOptimization / Campaign Management