Felix Vincent

• Heading "Big Screen Platform" for JioSaavn built on AOSP framework (Android Open Source Platform).
• Also spearheading internal business tools for the company to make sure day to day business runs smoothly. (25 tools in total 4 departments)
• Built, Ideated, and Conceptualize whole product from scratch and launched the app for India and other Markets (Big Screen Platforms).
• Participated in stakeholder meetings with cross-functional team, and helped define go-to-market strategies and product KPI's parallel to organization goals.
• Looked at user behavior patterns and competitor analysis launched whole new UI and UX based on leanback architecture, achieving consistent growth in LDAU, DAU, Streams and MAU.
• Integrated payment gateway with end to end solution.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Followed regular sprints planning with different team members to plan, execute and deliver products and features at a faster phase to meet deadlines.

Other Project (Replay 2021)

• Started this project with a goal to increase user engagement metrics compared to the previous year.
• Successfully achieved a growth of 7% for Android and 13% for iOS.
• Defined KPI's to measure the impact on the overall engagement metrics.
• Lead design meetings and decisions with internal departments and teams.
• Worked cross-functionally with different teams and internal stakeholders.

• From a product lens took complete ownership of the website rewamp which was built on React JS, it garnered 11 Million users.
• Worked closely with Data team to finalize the events and other tracking touch points to make sure every data is captured internally apart from Google Analytics.
• Created product PRD that covered all touch points including UI and UX.
• Worked in collaboration with Client, backend, and other internal stakeholders
• Familiar with using Jira that was widely used from tracking the project progress and other touch points of the overall project life cycle.
• Optimized JioSaavn site (Desktop and Mweb) to improve keyword targeting, URL strategies, website architecture, content management etc.
• Worked upon dynamic SEO strategies to exceed market competitors and meet client needs.
• Analyzed and audited competitor 'websites' to create growth benchmarks.

• Mentoring SEO Campaigns - Working on strategies for On & Off Page Activities for various clients - Brainstorming and strategise for Digital Marketing campaigns - Managing the team also teach them SEO - Playing a connectivity role between clients and agency
• Working on Campaign Deliverables, reporting Structure and Timeline Processes.

• Mentoring Digital Marketing Campaigns
• Working on "On Page" Activities for different clients
• Working on Off Page Activities for clients
• Brainstorming and strategise for Digital Marketing campaigns
• Working on Campaign Deliverables, reporting Structure and Timeline Processes.

• Training and Mentoring Digital Marketing Team
  
• Handling team of 4 Executives for SEO
  
• Brainstorming and strategize for Pan Digital Marketing campaigns
  
• Defining Campaign Structures and Contractual Agreements
  
• Define Campaign Deliverables, reporting
  Structure and Timeline Processes
  
• Setting upraising processes, knowledge sharing
  environments and talent development initiatives
  
• Setup Performance Appraisal Criteria and Process
  
• Client Servicing and setting up Client Communication Processes for all teams
  
• Talent Spotting and Team Structuring

Projects:

Business Development for SEO Campaigns (The Brand Saloon)

• Pitch creation and presentation to onboard new clients for 360 digital marketing campaigns.

MTI (Managing the intern)
(Management technique applied where interns were split into teams of 2 and tasks were to be accomplished by working as a team)

• Improved boding and team work within the interns
• Task could be accomplished faster
• Lead to more innovation as teammates would brain storm together
• Lead to positive competition among teammates
• Each member could work on multiple tasks and accomplish more work

The Groomers Meet (The Brand Saloon)

• Official Knowledge Sharing Meetings for the whole organization
• Identify topics for research and allocate presenters for each meeting
• Arrange for team building and leadership games and activities for the team

Introductory Session on SEO to Over 8 Graduate and MBA Students at (The Brand Saloon)

• Introduce SEO and its various aspects to the students
• Talk about SEO and its various tools and benefits
• Answer questions from the interns

Zeus Off Page Inventory’ (The Brand Saloon)
(Make available a curated repository of partnered websites that can be used as part of the off page efforts for SEO campaigns)

• Audit websites to ensure quality compliance
• Communicate and Strike partnerships with relevant websites for Content Marketing
• Liaison with Internal team & third party websites for Content Marketing
• Coordinate between Accounting team & Third Party website POC for seamless execution.