Summary
Overview
Work History
Education
Skills
Certification
Timeline
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FEMI MARIA SEBASTIAN

ALAPPUZHA

Summary

Marketing and Brand Management professional with over 2.5 years of experience in digital marketing, branding, campaign management, and analytics within the market research industry.Skilled in end-to-end marketing execution, content creation, SEO/SEM, social media, and outreach campaigns. MBA in Marketing and Operations with proven ability to combine creative storytelling, design, and data-driven insights to grow brand presence, run high-performing digital campaigns, and optimize marketing ROI.

Overview

3
3
years of professional experience
1
1
Certification

Work History

ASSOCIATE-DIGITAL MARKETING

INFINITI RESEARCH
BANGALORE
07.2023 - 07.2025
  • End-to-End Marketing Execution: Planned, implemented, and optimized marketing initiatives across LinkedIn, Google Ads, company newsroom, and website, improving report visibility and audience engagement.
  • Brand Building: Maintained a consistent brand identity across reports, newsletters, blogs, and social media campaigns, strengthening brand presence in the global market research industry.
  • Content Creation: Drafted, optimized, and published blogs, LinkedIn posts, newsletters, and press releases, driving higher engagement and inbound leads.
  • SEO/SEM & Off-Page Optimization: Conducted keyword research, inlinking, backlinks, and metadata optimization, leading to a 20% increase in organic traffic and a 15% rise in report downloads.
  • Campaign Management: Managed Google Ads and LinkedIn campaigns, monitored analytics, and optimized campaigns for improved CTR and conversions.
  • Market Research & Competitor Analysis: Tracked industry competitors and digital trends to recommend positioning strategies for research reports.
  • Reporting & Analytics: Built dashboards in Power BI, Excel, and Google Analytics to measure KPIs, ROI, and campaign effectiveness; presented insights to leadership for strategy improvements.

INSIDE SALES SPECIALIST

SKILL-LYNC
BANGALORE
11.2022 - 03.2023
  • Digital Campaigns & Sales Funnel Analytics: Optimized Online course promotion campaigns and analyzed the student acquisition funnel to improve lead generation and conversion rates.
  • Dashboards,Outreach & Collaboration: Built Power BI dashboards for sales, churn, and enrollments; supported digital outreach for students or professionals and collaborated with marketing, product, and sales teams to refine course positioning and campaigns.

Education

MBA - Marketing And Operations

SCMS School of Technology & Management
Kochi
12-2022

Bachelor of Technology - Electronics And Communication Engineering

B.Tech – Electronics & Communication Engineering
Chengannur
07-2019

Skills

  • Marketing Execution: End-to-End Marketing Campaigns, Digital Outreach, Business Partnerships, Competitor Benchmarking
  • Branding & Content: Brand Identity, Copywriting, Blog Writing, Newsletters, Social Media Content, Campaign Collateral, Creative Design (Canva)
  • Digital Marketing: SEO/SEM, Google Ads, LinkedIn Campaign Manager, Social Media Marketing, Off-Page Optimization (backlinks, inlinking)
  • Analytics & Reporting: Google Analytics, Power BI,SQL Excel/Google Sheets, ROI Analysis, Conversion Tracking, Dashboard Reporting
  • Market Research: Trend Analysis, Competitive Research, Customer Segmentation, Positioning Strategies
  • Soft Skills: Ownership, Creative Storytelling, Strong Communication, Proactive Mindset, Cross-functional Collaboration

Certification

  • Google Analytics Certification(Google Skillshop)
  • Google Ads Certification(Google Skillshop)
  • Power BI – Business Intelligence for Beginners to Advanced (Udemy)
  • Advanced DAX for Microsoft Power BI Desktop (Udemy)
  • The Complete SQL Bootcamp: Zero to Hero (Udemy)

Timeline

ASSOCIATE-DIGITAL MARKETING

INFINITI RESEARCH
07.2023 - 07.2025

INSIDE SALES SPECIALIST

SKILL-LYNC
11.2022 - 03.2023

MBA - Marketing And Operations

SCMS School of Technology & Management

Bachelor of Technology - Electronics And Communication Engineering

B.Tech – Electronics & Communication Engineering

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