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Hi, I’m
Sahil Chatterjee
Content Marketer
Kolkata
Summary
Driven Content Manager proficient in content marketing, SEO, copywriting, content writing, and editing. A seasoned professional with a well-organized and data-driven approach to prospecting leads, developing strategies, and improving ROI. Offering 3-year background in generating new marketing content and managing a team of 4 writers. Strong image editing, filmmaking, writing, and communication skills. Expertise in creating on-brand marketing content for social media platforms, ads campaigns, emails, and overseas clients. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
4
years of professional experience
4
years of post-secondary education
11
Certificates
3
Languages
Work History
T-Web Exponent Services Private LimitedKolkata
Content head
06.2021 - Current
Job overview
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Led team of 4 copywriters and content writers to oversee results of job performance.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Conducted regular content audits to identify gaps and redundancies of content.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Directed content of website by gathering information and integrating data from other departments.
- Edited and sourced images and videos using Photoshop and Canva.
- Approved, reviewed and edited content flowing to website.
- Utilized analytics and site metrics to determine areas of improvement.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Hired, trained, and provided daily direction for 3 employees.
- Coordinated in-house content requirements and topics with CEO.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Delegated and tracked each staff member's assignments and deadlines.
- Pitched content strategies and managed asset acquisition.
- Developed editorial calendar for brands to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Created style guides, localization guidelines and toolkits to guide content delivery teams.
- Wrote clean, well-polished copy to contribute to company social media platform, Google ads and other marketing channels.
- Analyzed current market research and statistical techniques to develop new research methods.
- Established workflow for requesting, creating, editing, publishing and retiring content.
- Created original marketing content and drove compelling storytelling to improve engagement with prospects, partners and customers.
- Updated social media platforms with latest news and corporate details.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Maintained high level of understanding of industry standards and trends.
- Maintained inventory of marketing literature, archive files and sample files.
- Worked closely with in-house design team to develop visuals for content.
- Onboarded new team members and coached personnel in marketing tasks.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Presented clients with unique copy options based on overall marketing objectives.
- Produced original, creative content for promotional advertisements and marketing materials.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Analyzed conversion and bounce rates to measure success of content.
- Conducted interviews with participants to assess eligibility.
- Explained questions in better detail for interviewees to allow truthful answers.
FreelanceKolkata
Writer and Marketing Consultant
05.2017 - 07.2020
Job overview
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Directed marketing plans for 10+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Regularly updated and edited content for [Client] websites.
- Planned and executed events and marketing programs to increase qualified leads.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Collaborated with product development team to effectively modernize and update promotions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Created customized marketing materials to increase product awareness.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted simple keyword research and used SEO guidelines to increase web traffic.
- Ghostwrote articles for different clients and agencies across numerous industries, incorporating relevant SEO terms and interlinking.
Education
Seamedu School of Pro-expressionism
Diploma from filmmaking, directing and screenwriting
01.2018 - 01.2019
Calcutta University
Bachelor from Arts, English
01.2020 - 01.2023
University Overview
followed by philosophy and education as general subjects, the course is ongoing.
Skills
Content editing
Software
WordPress
Wix
SEMrush
Google Keyword Planner
Google Analytics
Adobe Photoshop
Adobe Premiere Pro
Final cut pro
DaVinci Resolve
Final Draft
Canva
Spyfu
BuzzSumo
Moz
Trello
Notion
Miro
Grammarly
Yoast
Copyscape
Wolfram Alpha
HubSpot
HotJar
Apache Hadoop
Certification
SEMrush content marketing toolkit Examination
Accomplishments
Managed a project of an anthology named “Cradle tales” and also been a contributing author to the same. (available on Amazon)
Co-edited an anthology named The penman’s diary. (sold out and closed)
Written a short film named Ritamorphosis for Indian Film Project: 50 hours film making challenge.
Co-edited an ebook anthology, Shards of Ink ( available on Amazon)
Co-authored an ebook of 50 poems, Ink- the river of sorrow. (available on amazon)
Held an influencer marketing campaign for Cadbury Mishti.
Interests
Stock Market
Crypto
NFT
Films
Poetry
Chess
Cooking
Timeline
SEMrush content marketing fundamental exam
05-2022
Hubspot Email Marketing certification
04-2022
Great Learning- LinkedIn marketing certification
04-2022
Great Learning- Mastering Big data Analytics
04-2022
Simplilearn- Business Analytics with Excel
04-2022
Google digital garage- Fundamentals of Digital Marketing
04-2022
SEMrush content marketing toolkit Examination
03-2022
SEMrush content marketing and SEO fundamental exam
03-2022
SEMrush role of content exam
03-2022
HubSpot content marketing certification
03-2022
Accenture digital skills- Artificial Intelligence
02-2022
Content head
T-Web Exponent Services Private Limited
06.2021 - Current
Calcutta University
Bachelor from Arts, English
01.2020 - 01.2023
Seamedu School of Pro-expressionism
Diploma from filmmaking, directing and screenwriting
01.2018 - 01.2019
Writer and Marketing Consultant
Freelance
05.2017 - 07.2020
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