FILONI KKANANI

• Orchestrated the brand architecture and positioning based on outcomes of Consumer Research for 360 ONE Wealth’s new business proposition for HNIs
• Led the content function including behavioral-sceince based app content, content marketing, customer lifecycle communication (CLCM) and social media strategy
• Crafted their integrated go-to-market plan (ATL and BTL) for launch covering- digital lead generation (email marketing and performance marketing) campaigns, print and OOH, PR, website and sales enablement (sales and marketing collaterals for RMs)
• Managed budgets of ~Rs. 20 Crores for launch + sustenance
• Managed a team along with work of the agencies (brand/creative, digital and social media)

• Key projects: website (content and design), content marketing (social media, PR, newsletters for LPs) and their 1st LP meet planning and execution
• Scaled their social media 3x: from 3k followers to 10k followers on LinkedIn and 3 Twitter threads that went viral
• Helped Arkam raise $180M for their 2nd fund as opposed to their 1st fund of $108M by building a favorable brand story for them

• As a founding team member, I setup their Marketing & HR functions
• Built and scaled their worker-lead gen framework from scratch to get ~500+ organic, inbound blue-collar worker leads daily

• Wrote an ad copy that went viral & changed the course of the Business
• Increased trial class attendance rate from 24% to 45% with a product marketing campaign
• Managed budgets of ~Rs. 1cr and a 15-member team including content, social media, ORM, sales and marketing collaterals & ad creatives

• Owned the communications calendar; Increased newsletter open rate from global benchmark of 0.05% to 3.5% for the region | Tools: Salesforce & Eloqua

• Increased their Instagram followers from 800 to 10k+ in 3 months & Facebook engagement by 300%

Worked with a men's wear brand- Deezeno