Finney Charles
Marketing Specialist
Cardiff,Wales
Summary
Marketing Specialist driven to develop successful campaigns and product marketing and promotional plans that satisfy clients requirements and meet demanding objectives. First-rate attention to detail and creative mindset. Hardworking, go-getter, performance-oriented, offering proven expertise in brand management thus driving results. Seeking a position to bring progressive experience and take on challenging position to leverage 6+ years of marketing experience to take on a dynamic new role.
Skills included: Product positioning, brand management, budgeting, vendors and agency management, brand launch and promotions, online and social media campaigns, Microsoft office package, effective communications, ATL and BTL activation, managing offline events and conferences both domestic and international.
Overview
3
3
Languages
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Senior Marketing Specialist
Align Technology
Mumbai, Maharashtra
01.2022 - 10.2022
- Planned and executed marketing initiatives, events conferences to change customer perception downstream marketing plans for iTero PAN India
- Managed $50k annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters.
- Directed and transformed overall strategy, marketing initiatives, as well as customer-centric activities that contributed to sales and achieved 35 % growth
- Worked closely with in-house design team to develop visuals for content
- Contributed to inception of new initiatives such as NDOJ plans, IOSIM Pro launch, and campaigns monitoring, tracking, and analyzing business results
- Executed customer communication including traditional trade press advertising & digital advertising including EDMs
- Managed agencies to ensure designs are well integrated and completed on time and within budget
- Work with legal and regulatory teams for all collateral and communication requiring review
Assistant Brand Manager
Calibehr Business Support Services Pvt. Ltd, NBG
Navi Mumbai, Maharashtra
02.2019 - 12.2021
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planning, and executing 360-degree marketing strategies, creating event calendars, and campaigns to increase brand awareness and help to achieve quarterly target
- Have managed and oversaw branding and promotion of 20+ branches of MyBranch Pan India
- Assisted in structuring and devising a brand strategy for revamping and repositioning MyBranch tagline from “Real Value Real Freedom” to “Your local Sales office”.
- Monitored online advertising and social media campaigns to assess success of different strategies whilst increase website traffic influx from 20 % to 65 % within 8 months
- Managed seasonal marketing campaigns and production budgets for MyBranch which boosted sales by 57%. consequently for two quarters
Key Account Manager
Dubai Source Advertising LLC - Dubai
Dubai, United Arab Emirates
10.2016 - 12.2018
- Managed and oversaw premium accounts of LG, Panasonic, Sephora Michelin tyres and Janssen pharmaceuticals for ATL & BTL branding
activations - Consistently increased sales revenue by 15 % annually and achieved monthly target over AED 100k per month.
- Procuring new clients through direct contact, word-of-mouth, and collaboration with other functional departments.
- Provided extensive support in sales, and have done sales coordination for technical and business areas to key accounts
Marketing Executive
Biorad Medisys Pvt td
Mumbai, Maharashtra
02.2014 - 08.2016
- Participated in continuous improvement of Signature Stem, generating suggestions with KOL's and Doctor's engaging in problem-solving activities whilst increasing product market share by 40%
- Planned and executed events and marketing programs, producing 35 % of sales for Knee replacements products Indus knee and Genius.
- Organized CME–ORTHONEXUS Event (4th & 5th Sep 14')–in Trissur (Kerala) dedicated to raising awareness regarding our product and at same time enhancing incremental value of usage by doctors.
Education
MBA - International Marketing
ISMS - Bharthiar University
Bangalore 07.2011 - 08.2013
BBA - Marketing
University of Mumbai
Mumbai 07.2007 - 10.2010
Skills
ATL & BTL activations
Brand development
Campaign management
Events and conferences
Marketing Activities
Social media campaigns
Advertising expertise
Budgeting and Allocation
Client communication
Microsoft office
Product Positioning
B2B marketing
Timeline
Senior Marketing Specialist
Align Technology
01.2022 - 10.2022
Assistant Brand Manager
Calibehr Business Support Services Pvt. Ltd, NBG
02.2019 - 12.2021
Key Account Manager
Dubai Source Advertising LLC - Dubai
10.2016 - 12.2018
Marketing Executive
Biorad Medisys Pvt td
02.2014 - 08.2016
MBA - International Marketing
ISMS - Bharthiar University
07.2011 - 08.2013
BBA - Marketing
University of Mumbai
07.2007 - 10.2010