FIRASAT KHAN
Dubai
Summary
Results-driven professional with more than 17 years of experience in Business Development, Sales & Marketing, and After-sales Services. Expertise in managing sales for woodworking and Aluminum machine solutions, including CNC Routers, Beam saw, Edge banding and Sanding Machines, finishing line etc. Proven track record in leading turnkey projects and developing strategic business plans to enhance revenue generation and market share. Strong client relationship management skills with a focus on achieving organizational objectives and profitability.
Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.
Overview
18
18
years of professional experience
Work History
Area Sales Manager
Holzcraft Middle East UAE / Qatar/ Bahrain / Kuwait
08.2024 - Current
- Expanded market presence across UAE, Qatar, Bahrain, and Kuwait for woodworking machinery brands.
- Successfully represented leading brands including HOMAG Germany and Fimal Italy in the region.
- Developed and maintained strong relationships with key clients to foster brand loyalty.
- Conducted market analysis to identify trends and opportunities for growth in sales.
- Implemented strategic sales initiatives that enhanced brand visibility and customer engagement.
- Collaborated with technical teams to ensure optimal product demonstrations and client satisfaction.
- Provided training and support to regional distributors for effective product promotion.
- Oversaw sales forecasting and planning to align with company objectives and market demands.
Sales Manager
Italco Middle East LLC Dubai (UAE)
03.2024 - 08.2024
- Drove sales growth for woodworking and aluminum machinery brands in competitive UAE market.
- Managed product launches for top brands, including SCM Italy and Coima, enhancing market visibility.
- Developed strategic relationships with clients, ensuring tailored solutions for woodworking and aluminum needs.
- Led a team of sales professionals to achieve ambitious sales targets within a short timeframe.
- Conducted market analysis to identify trends and opportunities in woodworking and aluminum sectors.
- Collaborated with marketing teams to create promotional materials that resonated with target audiences.
- Provided training and support to clients on product features, ensuring optimal usage and satisfaction.
- Monitored industry developments to maintain competitive edge and anticipate customer demands.
Sales Manager
M.H AL Mahroos (Bsc), Bahrain
05.2010 - 02.2024
- Business Development, Automation for carpentry workshops, Turnkeys Projects with Large industries & Individual Sales for CNC Routers, CNC Beam saws, Edge banding, Automatic Sanding Machines & Solid wood working machines, ( SCM Group & Fomindustrie Machines (Italy) wood working tools (Freud), Dust collection and painting booth systems (Coral).
- &
- Aluminum profiles Sawing/Milling/Crimping/CNC machining centers/ Thermal break line for the Architectural Aluminium, Façade Solutions.
- Sales of complete wood working solutions with brands like Coral Antipollution Systems, Freud Tooling, Centauro band Saws, Omga Radial Arm saws, Thomas Machines Etc.
- Key Result Areas:
- Leading a high-performance team for directing end-to-end sales & marketing, BD, after-sales & planning
- Strategizing for augmenting sales & revenue in line with the defined policy of the company
- Spearheading end-to-end after-sales operations of the assigned territories; delivering support to the customers for outages & troubleshooting in terms of service/parts and repair requirements
- Acting as an escalation gate, addressing client queries and resolving the same on priority, thereby resulting in achievement of customer satisfaction matrices
- Independently managing all the principles, machine manufacturers and suppliers
- Documenting and maintaining reports pertaining to the day-to-day activities and submitting the same to the top management for facilitating decision-making
- Overcoming various business challenges in a fast-changing business environment and making decisions using experience-backed judgment, strong work ethic and irreproachable integrity
- Driving business growth in terms of value, volume and market share by introducing new marketing ideas & concepts
- Preparing and formulating budgets, sales forecasts & reports accordingly as per business plans & requirements
- Assisting the Management Team in rolling out innovative strategies that result in setting benchmarks
- Administering the P&L activities of the company and impacting organization profitability through management decisions
- Hiring, mentoring & monitoring the performance of the teams to increase process efficiency and performance level
- Collaborating with top management and sharing insights & inputs on the prevalent market scenarios
- Providing strategic direction to Sales Team related to sales patterns, trends & future sales to drive business decisions
- Participating in forecast meetings with management to review sales results/issues, projections, and variances
- Increasing revenue and pipeline growth through strategic sales solutions, and analytics by steering business planning & performance management of channel partners
- Devising initiatives, programs and solutions in order to address the requirements of Key Accounts, thereby resulting in achieving market leadership for the organization
- Turning around business and enhancing the value of operating business unit through process improvements, focused on sales & best practice identification & implementation
- Conceptualizing brand marketing plans to achieve successful sales, market share, profit and consumer KPI results in terms of productivity, operating efficiency, rejection, cost & customer service
- Highlights:
- Successfully attended trainings for:
- O Sales & Machines selection by SCM Group, Rimini, Italy in 2010, 2013, 2015, 2018, and 2020
- O CNC and Aluminium Working Machines & Fomsoftware (FST) at FOM Group, Cattolica, Italy in 2013, 2015, -2018
Senior Sales Engineer
Homag India Pvt. Ltd.
05.2008 - 04.2010
- Steered Business Development across the assigned region and successfully completed Turnkeys Projects while collaborating with giant industries & individuals for sales of CNC Routers, CNC Beam Saws, Edge Banding, and Sanding Machines
Education
MBA - Sales & Marketing
Indian Institute of Business Management & Studies
Mumbai, India01.2013
Diploma - Electronics & Communication Engineering
BSAITM
New Delhi, India01.2006
Skills
- Business Planning & Leadership
- Business Development
- Sales & Marketing
- P&L Accountability
- After-Sales Services
- TAT Management
- Client Acquisition & Retention
- Cross-functional Coordination
- Team Building & Leadership
- Application Tools: MS Office (Word, Excel, and PowerPoint)
- Operating Systems: Windows 98, Windows XP, and Window 7 Professional
- ERP and CRM: Sage 300 CRM & ERP Software
References
- Diego, Piersanti, KAM, +1 (239) 677-0828, FERWOOD USA, USA
- Irfan ul, Qadri, General manager, +973 3322 8521, Design Creative, Bahrain
Languages
Languages Known: English, Hindi, and Urdu
Timeline
Area Sales Manager
Holzcraft Middle East UAE / Qatar/ Bahrain / Kuwait
08.2024 - Current
Sales Manager
Italco Middle East LLC Dubai (UAE)
03.2024 - 08.2024
Sales Manager
M.H AL Mahroos (Bsc), Bahrain
05.2010 - 02.2024
Senior Sales Engineer
Homag India Pvt. Ltd.
05.2008 - 04.2010
Diploma - Electronics & Communication Engineering
BSAITM
MBA - Sales & Marketing
Indian Institute of Business Management & Studies