Firdaus Raheela

B2B Sales and Partnership Manager
ROGERS COMMUNICATION
Markets: India, Canada, US, UK, Australia, Dubai, Nigeria & GCC
Duration: from May 2012 till now

Overview:
Seasoned sales and business development professional with over 12 years of experience in driving revenue growth, expanding market presence, and leading high-performing sales teams in B2B environments across multiple sectors, including IT SaaS, healthcare, insurance, medtech, FMCG, banking, and fintech. Proven expertise in identifying new business opportunities, securing strategic partnerships, and managing complex sales cycles. Strong leadership experience in recruiting, training, and managing teams of 13 executives, consistently achieving targets and fostering a high-performance culture.

Key Responsibilities & Achievements:

• Sales Strategy & Pipeline Management: Developed and executed comprehensive sales plans, targeting new business opportunities in global markets while maintaining a robust opportunity pipeline.
• Prospect Qualification & Strategic Positioning: Quickly qualified and identified strategic positions within enterprise-level accounts, ensuring alignment with organizational goals and driving business acquisitions.
• Relationship Building & Account Management: Cultivated strong, long-term relationships with decision-makers across executive, operational, and IT levels, securing strategic alliances and ensuring recurring business.
• Product Knowledge & Tailored Solutions: Developed in-depth knowledge of company products and services, delivering customized solutions that addressed client-specific needs and exceeded expectations.
• New Business Acquisition & Partnerships: Drove partnerships and closed high-value business deals, including SaaS, PaaS, CPaaS, SIM cards, home internet, and devices to B2B clients across multiple regions.
• Lead Generation & Market Research: Utilized tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, and Lusha to generate high-quality leads and identify potential business opportunities.
• Event Representation & Brand Awareness: Represented the company at industry events, exhibitions, and conferences, driving brand recognition and identifying partnership opportunities.
• Sales Performance & KPI Analysis: Analyzed KPIs such as revenue per lead, conversion rates, and sales performance to optimize strategies and achieve sales targets.
• Team Leadership & Development: Led, recruited, and managed a team of 13 sales executives, providing training, mentorship, and performance-based coaching to ensure the team met and exceeded sales goals.
• Client Onboarding & Satisfaction: Ensured smooth onboarding of new clients, gathered feedback, and maintained strong post-sale relationships to drive customer satisfaction and loyalty.
• Sales Training & Coaching: Delivered sales training programs to enhance team skills, optimize sales strategies, and drive individual and team success.

Core Competencies:

• Enterprise Sales & Business Development
• Strategic Sales Leadership
• Team Management & Development
• Relationship Management
• Negotiation & Closing Skills
• Cross-Industry Expertise (IT, Healthcare, Fintech, etc.)
• Client-Centric Solutions
• Lead Generation & Market Research

Key Achievements:

• Successfully acquired new business and expanded market share in multiple regions, contributing to a significant increase in revenue.
• Built and maintained lasting client relationships, leading to high customer retention rates and repeat business.
• Led a high-performing team of 13 executives, driving consistent achievement of sales targets and revenue growth by 128%.

• Highly experienced and results-driven B2B sales manager with a proven track record of success in the international market
• Demonstrated expertise in developing and implementing strategic sales plans to drive revenue growth and expand market share
• Skilled in building and maintaining strong relationships with key clients and partners to drive business development
• Adept at leading high-performing sales teams /team handling to achieve and exceed sales targets
• Exceptional communication, negotiation, and problem-solving skills
• Passionate about driving business growth and exceeding customer expectations in the global marketplace

• Managing Day by day Planning, operational challenges and solving problems of a team of agents
• Prepare schedules for the teams and ensure attendance Monitoring Dialer strategy
• Client and Data management
• Assigning leads and monitoring team performance reports
• Train, coach and guide about product and sales tricks
• Calling on database, chat, whatsapp and other social networking
• Ensured that inquiries received timely responses in coordination with other departments and staff members
• Follow up- old and new leads
• Feedback and follow up
• Reporting on the Business Plan to Management
• Manage assigned territory with the objective of achieving Team sales target and developing business within the company's policies

• Calling on database, chat, whatsapp students, guide for courses
• Addressed students' questions and issues regarding online courses within a specified timeframe
• Ensured that student inquiries received timely responses in coordination with other departments and staff members
• Follow up- old and new leads
• Demo alignment, after demo feedback and follow up
• Creating sales pipeline
• Pre to post Sales