Firdous Mirza

• Responsible for Premium Banking Business from Burgundy, Priority and NR Portfolios.
• Responsible for RM Business mapped with premium Banking Portfolios.
• Total AUM of Branch is 7000cr & RM Team is 4500 cr.
• Driving Scorecard, incentives and the KRA of the RM’s .
• Planning & Strategising growth and Development of Bank’s overall Business .
• Adherence to Compliance & Customer centric approach.
• Training & Grooming the RMs for achievement of Business .
• Meeting Super HNI Clients & supporting RM’s in joint meetings.
• Cross Sell of all Third Party products & generating huge Revenues.
• Month on month 25% rise on CASA and TD in existing & new Books .
• Driving and helping RMs to qualify MDRT and all other contest in Banks.

Achievements : Four Times RMs won MDRT in a year . Also Highest NTB Clients acquisition with New CASA and TD . Increment in CASA & TD Books .

A} Current Profile : PBA – Sales:(from Sept’20 till Dec 2023)

• Driving a Team of 10 Personal Bankers holding 200+cr portfolios.
• Dealing with all Banking products like CASA, Liability, Assets,Forex,LI, Investments etc. and driving them effectively.
• Month-on-Month incremental Revenue delivery of 15-20%.
• Driving Scorecard, PLP & MDRT of all Personal Banker’s.
• Arranging Events, Launches & various product activities & compaign.
• Encouraging Effective customer service, due delligence & adhering to compliance in Branch.
• Responsible signatory for relevant transactions in the branch.
• Conducting Scrum or Orjha daily in the morning for effective planning & delivery.
• Meeting client & scoping for better business opportunities.

B} Previous Profile :Regional Product Manager:(May’18 till sept’20)

• Responsible for driving performance of North 2 region for HNW Product Team.
• Taking One- On –One review of resources (ICRM’s, RM’s & PB’s), branche’s, cluster’s, circle’s, zone’s & BBH Regions to drive Performance.
• Planning & strategizing contest & drives for regions to motivate resources to enhance performance.
• Conducting knowledge upgrade & educative sessions for resources at all the branches of North 2 region .
• Responsible for increase in revenue Q-O-Q, resources meeting key objectives, increase in casa & liability book size, Acquisition of NTB’s, Improvement in portfolio quality & other hygeine parameters of manned portfolios.
• Analysis of data , new Idea creation , initiating new systems & processes to improvise the growth of HNW Team.
• In-debth analysis of data & providing same to the regions for Improvement in weak areas.
• Implementation of changes in scorecard & PLP parameters .
• Preparation of various PPT & reports to be presented to Branch Banking Head on Performance of the region, improvement on weak areas, Challenges & Opportunities.
• Conducting Concalls, VC’s & Visits at clusters, circle’s ,zone’s & BBH’s.

Achievements & Recognition:

• North 2 Region under my Supervision is currently at the Top in Performance & Revenue Acheivement as compared to other 10 BBH Regions of HNW .
• 94% Resources are meeting Targets for the financial year 18-19 .
• Achieved 50% team qualification at MDRT.
• Overacheived Income targets by 200% in last FY year & all PB’s earn PLP .

• Individually handling accounts of HNI & Ultra HNI clients for all Investment products.
• Business Planning and strategy making to improvise and grow business.
• Heading both Product & Advisory teams for growth of business.
• Improvise the product & drive revenue from respective Teams.
• Coordinate & improvise the product, process & completion.
• Implemented scorecard system & compensation system to motivate employees.
• Introduced new business model & introduced new products.
• Responsible for business expansion & increase Revenue QOQ.
• Handling Team of Equity Advisor .Responsible to monitor team performance and review them for improvements.
• Responsible for Team Training & Development in product , process & system.
• Organizing seminar & Educative program for clients.
• Organising Contest & prize distribution for Team.
• Monitoring call quality of Advisors & implementation of call Tracker.
• Assisting Digital Marketing Team for Various communication & offers to be send to clients.

Achievements & Recognition:

• Won award as the best performing Advisory Team for the Financial year .
• Best performing RH award 2016-2017.

• Individually handling accounts of HNI & Ultra HNI clients for all Investment products.
• Responsible to acquire new HNI clients & retain the existing clients base.
• Responsible for Increase in Revenue & AUM on monthly basis.
• Cross selling of TPP products like Mutual fund, PMS, Insurance, Real estate.
• Responsible for growth & revenue of three allotted branches.
• Conducting Seminars & workshops on behalf of company.
• Prompt resolution of client query & problems.
• Placing order on behalf of clients in all segments.
• Meeting minimum two HNI clients on a daily basis.

Achievements & Recognition:

• Won Pan India Fly high margin contest. Company sent the winners to Dubai for 3 days.
• Won vouchers for Highest Currency Volume Contest.
• Participated in all the contest held towards revenue growth & won the maximum number of contests.

• Individually handling 200 clients Invesments with the book size of 25 lacs & above.
• Handling Team of Equity advisors who cater pan india clients.
• Product Innovations & marketing to generate revenue.
• Creation of revenue & Activation of clients through effective Advisory.
• Cross selling of other products like Mutual fund, PMS, Insurance, Real estate.
• Conducting seminars & presentations to existing client and new acquisition.
• Handling Queries & complains of client’s & solving it within TAT.
• Acquiring new clients & retaining the old clients by periodic meetings.
• Attaining weekly meetings with various departmental head’s .

Achievements & Recognition:

• Designed & successfully launched the SIP product .
• Successfully launched currency derivatives & acquired a super HNI client who did the highest turnover in currency across PL.
• Initiated Shariah investment & real estate PMS

• Managing HNI clients Equity portfolio of 1 cr & above.
• Advising HNI clients on Equity, Derivatives & currency market
• Setup a currency derivatives desk& introduce the new product to clients
• Handled total 200 HNI clients mix of trader & Investor.
• Cross selling of third party product like Mutual funds, PMS & Insurance.
• Creating revenue & Activation of HNI clients.
• Placing orders in Capital, Derivatives, currency & commodity

markets on client’s behalf.

• Profiling clients by conducting in depth review of client’s financial

requirements, analyzing information & recommending portfolios.

• Conducting seminars & presentations to Market companies’

product & services.

• Handling Queries & complains of client’s & solving it within TAT.
• Acquiring new clients & retaining the old clients by periodic meetings.
• Contribution to quality circles (inter – department team formed to improve the process etc.)

Achievements & Recognition:

• Won the 1st prize in the contest held for recovering the stop traders in Isec in Dec 2009 by earning highest brokerage of 18 lacs by ST’s in 1 month.
• Selected for the best business idea in the contest across ICICI Group.

Managing Retail & HNI Desk.

Advising HNI clients on Equity & Derivatives market

Handled total 100 HNI clients Investments.

Cross selling of third party product .

Creating revenue & Activation of HNI clients.

Placing orders for pan India clients in Capital & Derivatives market

Profiling clients by conducting in depth review of client’s financial requirements, analysing information & recommending portfolios.

Handling Queries & complains of client’s & solving it within TAT.

Assisting Head HR after market hours in HR activities.

Achievements & Recognition:

Won the best Employee award in 2006 for the best performance.

Won Voucher’s & Gift’s for Highest Turnover & yield.