Firoz P Cheriya
Abu Dhabi
Summary
A dynamic and results-driven Sales Leader with 21 years of extensive experience in the FMCG and Retail sectors within the UAE and India. Proven track record of exceeding sales targets, optimizing operational budgets, and leading high-performing teams. Expert in market penetration, vendor negotiation, and building sustainable client relationships to drive long-term revenue growth.
Dynamic Sales Leader with extensive experience in FMCG and Retail sectors. Achieved consistent revenue growth through effective budget management, market strategy formulation, and team leadership. Skilled in data analysis and operational efficiency to drive high performance and enhance client relationships.
Overview
3
3
Languages
22
22
years of professional experience
Work History
Sales Supervisor
ROYAL GROUP
Abu Dhabi
03.2020 - Current
- Spearheaded sales operations and team management for leading regional group, enhancing sales performance.
- Led sales team in regional group, achieving operational success through focused strategies.
- Oversaw recruitment, training, and daily scheduling for sales team, elevating staff productivity and service standards.
- Revenue Optimization: Manage annual budgets and financial forecasting, successfully reducing operational variances through strict expenditure monitoring.
- Market Strategy: Formulate competitive pricing policies and identify consumer trends to stay ahead of local competitors.
- Data-Driven Planning: Utilize advanced IT tools to analyse sales figures and execute forward-looking marketing strategies.
- Supply Chain Management: Manage vendor contracts and maintain inventory levels to ensure 100% stock availability during peak demand.
Sales Executive
ALPHAMED (AL KHAYYAT INVESTMENT)
UAE
06.2016 - 02.2020
- Identified and captured new business opportunities through comprehensive industry research, enhancing market positioning.
- Elevated client retention rates by delivering tailored support and actionable service improvement recommendations.
- Met monthly sales quotas consistently through proactive prospecting and effective relationship management.
Sales Executive
AL SEER GROUP
UAE
04.2010 - 03.2016
- Managed high-volume distribution routes to enhance product visibility and shelf presence.
- Handled cash and credit collections with 100% accuracy and timely reconciliation.
- Connected section managers with corporate resources to address customer concerns promptly. between section managers and the company to resolve customer issues instantly.
Sales Executive
COGENT GENERAL TRADING LLC
Ajman
01.2008 - 01.2009
Salesman
ZAM ZAM GENERAL TRADING LLC
01.2005 - 01.2008
Education
Bachelor of Commerce -
Calicut University
IndiaAdvanced Diploma - Expert in MS Excel for Data Analysis
Computer Applications
Skills
Sales Management
Team Leadership
Retail Operations
Customer Service
Inventory Management
Merchandising
Sales Forecasting
Target Achievement
Negotiation Skills
Microsoft Excel
Languages
English
Proficient (C2)
C2
Hindi, Malayalam
First Language
Arabic
Upper Intermediate (B2)
B2
Technical Skills And Education
Bachelor of Commerce (B.Com) - Calicut University, India, Advanced Diploma in Computer Applications (Expert in MS Excel for Data Analysis), English (Fluent), Arabic (Professional/Working), Hindi, Malayalam
Personal Information
- Relocation: UAE Driving License and personal vehicle knowledge
- Nationality: Indian
- Visa Status: Visit Visa
Timeline
Sales Supervisor
ROYAL GROUP
03.2020 - Current
Sales Executive
ALPHAMED (AL KHAYYAT INVESTMENT)
06.2016 - 02.2020
Sales Executive
AL SEER GROUP
04.2010 - 03.2016
Sales Executive
COGENT GENERAL TRADING LLC
01.2008 - 01.2009
Salesman
ZAM ZAM GENERAL TRADING LLC
01.2005 - 01.2008
Bachelor of Commerce -
Calicut University
Advanced Diploma - Expert in MS Excel for Data Analysis
Computer Applications