Flora Swain
Noida
Summary
Energetic and experienced news anchor with 12 years in the industry, mastering digital, TV, print, social media, radio, and branded content. Specializes in global news and election coverage, thriving in fast-paced environments and handling live interviews and breaking news with ease. A strong researcher and writer, with a polished on-air presence. Passionate about delivering accurate, compelling stories that resonate with diverse audiences.
Overview
13
13
years of professional experience
Work History
News Anchor/ Producer- Podcaster
The Indian Express
Noida
05.2023 - Current
- As the lead anchor of Express' YouTube channel, I lead marathon live coverage on election days and host in-depth discussions on global news from an Indian perspective, with defence news and sports as add-on
- I ensure comprehensive, reactive, and proactive coverage of breaking news stories worldwide
- My strengths lie in news presentation, tracking, scriptwriting, and a solid understanding of production, which further enhances my ability to deliver engaging and impactful content
- I am also the host of 'Catch Up on 3 Things', a daily newswrap podcast
Account Manager
Adfactors PR
06.2022 - 04.2023
- Managed a portfolio of EV brands like CarDekho, Trontek, Exicom, and Lectrix
- Strategized and executed PR plans, built media relations, and crafted campaigns that shaped and protected brand reputations
- Specialized in CXO thought leadership, I amplified executive voices across traditional and digital media, including interviews for LinkedIn
News Content Curator & Marketing Manager
Sambad Group
Bhubaneswar
10.2015 - 05.2022
- Advanced career at Sambad Group, rising from Senior Content Writer to Assistant Manager across seven years in marketing communications.
- Developed viral cultural features that resonated with a wide audience.
- Spearheaded efforts that resulted in achieving #1 status for digital platforms.
- Refined public relations strategies with the Executive Director's team.
- Conducted interviews with high-profile newsmakers and moderated panel discussions for TV and events.
- Managed production of show led by the CXO, targeting topics affecting daily lives.
- Formulated innovative marketing strategies elevating KANAK NEWS and Manjari TV visibility.
- Orchestrated end-to-end management for upwards of 30 themed events in areas like politics, corporate affairs, academia, and women's empowerment throughout a career spanning 7 years.
Reporter-Sub Editor
Yuva Sambad
07.2012 - 08.2015
- Authored articles on youth events, achievers, career advice, and fashion and freelanced for BEE, a magazine in Bolton, England, profiling local female entrepreneurs to promote women's empowerment
Education
Bachelor's - Journalism & Comminication
Manipal Institute of Communication
05.2012
Skills
- Digital Storytelling
- Interviewing Skills
- Script development
- Breaking news productions
- Content creation
- Strong graphic and visual sense
- Journalism ethics
- Work Planning and Prioritization
- Event planning
- Team leadership
- Cross-platform promotion
Affiliations
- Treasurer, Prastuti Foundation: Led events to empower women and promote entrepreneurship.
- 2017: Organized UNZIP, the first women’s Open Mic.
- 2018: Orchestrated a fundraising production of The Vagina Monologues.
- 2019: Launched Let’s Talk Business, a series for female entrepreneurs.
- 2022: Organized India’s first Women’s Business Mela.
- 2023: Curated and hosted Odisha’s largest Fashion & Lifestyle Mela.
Timeline
News Anchor/ Producer- Podcaster
The Indian Express
05.2023 - Current
Account Manager
Adfactors PR
06.2022 - 04.2023
News Content Curator & Marketing Manager
Sambad Group
10.2015 - 05.2022
Reporter-Sub Editor
Yuva Sambad
07.2012 - 08.2015
Bachelor's - Journalism & Comminication
Manipal Institute of Communication
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