Travelling
Fran Shala
Masters in French Language and Literature
Srinagar, Kashmir
Summary
I hold a Master's degree in French Language and Literature from BhimRao Ambedkar University, Agra, and have recently enrolled in the Ph.D. program in French Language at the same institution in December 2024. My academic journey is complemented by a year of experience as a guest faculty member at the University of Kashmir, where I taught French and nurtured a passion for language learning among students.
Professionally, I have honed my communication and interpersonal skills in the Public Relations sector, representing renowned brands such as P&G, Hyatt Regency, Metro Brands, and others. Additionally, I gained valuable industry insights through an internship at the Indo-French Chamber of Commerce and further broadened my professional experience as a French Travel Consultant, where I assisted clients with tailored travel experiences.
Overview
4
4
years of professional experience
4
4
Languages
Work History
Senior Management Associate
Actimedia PR & Digital
12.2022 - 12.2023
- Raised brand awareness through consistent PR efforts and product campaign launches.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Designed and implemented strategic PR plan objectives.
- Communicated with media weekly to build relationships and optimize press coverage.
- Coordinated press releases, wrote articles and handled press inquiries. .
- Developed relationships with online influencers to grow reach of company and create wider visibility.
- At Procter & Gamble, executed PR campaigns for Pampers (#DekhKeHiMaanenge), Whisper (Keep Girls in School, which was featured at the Cannes Film Festival), and Ariel (Share the Load).
- Managed quarterly results for Metro Brands and conducted press meets and interviews to communicate findings and enhance brand visibility
- Worked on Michelin Star Chef Gaggan Anand's residency at Hyatt Regency, New Delhi, arranging interviews with top-tier publications and securing coverage in Mint Lounge, Times of India, Hindustan Times, Moneycontrol, Lifestyle Asia, The Hindu, and more.
- At Switzerland Tourism, managed media outreach and crafted compelling narratives to enhance tourism and brand awareness. Additionally, organized several familiarization (FAM) trips with journalists to further promote Switzerland and it's different festivals.
- At Shopclues, spearheaded PR initiatives to drive brand awareness and manage public perception. Led major PR efforts around Qoo10's investment of Rs 165 crore to accelerate cross-border e-commerce.
- At Skyview by Empyrean, Directed PR activities for major events like SamaVaya Art Retreat and Skyview Marathon, which received extensive coverage from prominent publications.
French Contractual Lecturer
University of Kashmir
04.2022 - 12.2022
- Collaborated on and implemented innovative pedagogical initiatives that focused on student-first, hands-on and experiential learning to foster French Language
- Delivered classroom lectures, instructing over 40 students per semester in French Language
- Sourced optimal curricula and developed lesson plans to fully cover target material for each course
- Promotion of French language and career opportunities in France
Events and Membership Intern
Indo French Chamber of Commerce and Industries
09.2021 - 02.2022
- Assisted in content development for events, drafting and distributing promotional materials
- Contributed to social media outreach, content development and schedule management
- Prepared budgets and estimates for event costs
- Helped plan meetings, distributed agenda and took minutes
- Supported planning, communications and scheduling events
- Maintained and updating membership database, ensuring that all information was current and accurate
- Promptly responded to inquiries and requests from prospective members
Travel Sales and Marketing Consultant
Movindia Private Limited
09.2019 - 03.2020
- Developed technical and non-technical advertising and promotional material , public relations campaigns and articles for promoting India as a Travel destination
- Researching and analyzing market trends and competitors for the sector
- Provided clients with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings
- Arranged travel accommodations for groups, couples, executives and special needs clients
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments
- Planned and executed events and marketing programs to increase qualified leads
- Maintained operational proficiency in coordinating both international and domestic travel accommodations for clients
Education
Ph.D. - French Language And Literature
Dr. Bhimrao Ambedkar University Agra
Agra, IndiaMaster of Arts - French Language And Literature
Dr. Bhim Rao Ambedkar University Agra
Agra08.2024
Bachelors of Business Administration - International Business And Finance
Amity University
Noida07.2021
High School Diploma -
Lotus Valley International School
Noida, India03.2018
Skills
Events logistics management
Sponsorship Development
Multilingual
Team player
Proficient in MS Office
Database Management
Digital marketing
Content and digital asset management
Multitasking
Student engagement
Teaching experience
Online teaching
Language pedagogy
Research
Multimedia integration
Intercultural communication
French literature expertise
Classroom management
Advanced french proficiency
French fluency
Lesson planning
Accomplishments
- Accomplished the publication of my French thesis titled Voix Parallèles : La Pensée Féministe dans les Œuvres de Simone de Beauvoir et Mahadevi Verma.
- Assisted in the planning and implementation of IFFCI CSR Conclave & Awards 2021
- Attended the IFTM Top Resa in Versailles, France 2019
- Assisted in several promotional activities with Guide du Routard and Petit Futé
- Published 3 Research papers on Tourism Development and Impact of Covid-19 on Travel and tourism
- Been a part of several Debate Competitions and Group Discussions and attained First position in All India GD in 2017
- Participated in Model United Nations and was in the organizing committee for 2 consecutive years as Head of International Delegation and Hospitality
- Participated in World Scholar's Cup and received a Gold and a Silver Medal in Debating and Case Study
- Part of the university department basket ball Team
Interests
Reading
Exploring New Cultures
Listening to Music
Learning Languages
Cooking
Extra - Curricular Activity
Jul 2017 - May 2020 Alliance Française de Delhi
Completed the Advanced Course at B2 Level
Dec 2019 – Dec 2020 : Praxis Education Trust (NGO)
Volunteered at Praxis Education Trust and led the mission Sahyog
Feb 2021: Recent Trends in Teaching French : A Combination of Tradition and Technology based Pedagogy
Participated at the Conference held at K.M. Institute, Dr. B.R. Ambedkar University on the subject of Recent Trends in Teaching French : A Combination of Tradition and Technology based Pedagogy
Aug 2022: International Conference of French : Francophonie et Littérature : état actuel
Participated and assisted in the planning of the conference - Francophonie et Littérature : état actuel held at K.M. Institute, Dr. B.R. Ambedkar University discussing the impact of Québécoises Literature on the French lanaguage
Timeline
Senior Management Associate
Actimedia PR & Digital
12.2022 - 12.2023
French Contractual Lecturer
University of Kashmir
04.2022 - 12.2022
Events and Membership Intern
Indo French Chamber of Commerce and Industries
09.2021 - 02.2022
Travel Sales and Marketing Consultant
Movindia Private Limited
09.2019 - 03.2020
Ph.D. - French Language And Literature
Dr. Bhimrao Ambedkar University Agra
Master of Arts - French Language And Literature
Dr. Bhim Rao Ambedkar University Agra
Bachelors of Business Administration - International Business And Finance
Amity University
High School Diploma -
Lotus Valley International School
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