Francis Mondal
Creative & Strategic Marketing Consultant With Over 10+years Of Experience In Shaping Brand Success Stories.
Mumbai
Summary
Dynamic Advertising Professional specializing in Digital Marketing, BTL, Activation, Events & Outdoor with over a decade of experience. Skilled in executing & managing events and activations, fostering creative thinking, and building strong vendor relationships.
Overview
17
17
years of professional experience
4
4
Languages
Work History
Digital Marketing Director
Snaphub
08.2022 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Created email blast campaigns to target key customers.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Supported new client acquisition with superior strategy and world-class presentations.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 800%.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 600%.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
Project Manager
Shop4Prop
07.2020 - 03.2022
- Verified completed projects met approved time, quality, and cost estimates.
- Communicated daily with vendors to keep project fully operational.
- Kept sites compliant with OSHA, state, and local regulations to prevent unnecessary risks.
- Managed construction schedules to achieve adequate project labor coverage.
- Obtained building and specialty permits from local jurisdictional agencies.
- Increased customer satisfaction ratings by resolving all issues professionally.
- Led quality assurance operations to increase efficiency and reduce project gaps.
- Held construction progress and regular status meetings with project team.
Manager
Playtime
02.2016 - 06.2020
- Trained and supervised event staff to complete tasks on time.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Analyzed event costs to identify areas of improvement and cost savings.
- Utilized social media to promote events and increase attendance.
- Coordinated transportation and parking arrangements for guests and vendors.
- Oversaw event registration process by collecting and tracking attendee information.
- Monitored and controlled event expenditures to meet budgets.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Produced concept plans for high-profile corporate meetings and events.
- Developed and distributed event surveys to gather feedback and assess event success.
Manager
Ace Entertainment
01.2012 - 01.2016
- Handling Complete Operations from start to end, Management of Events Production and Operation, Vender Relation & Negotiation, Layout Planning, Production Scheduling, Handling all logistics of large scale Events
- Developed and maintained relationships with customers and suppliers through account development.
- Maintained professional, organized, and safe environment for employees and patrons.
- Cross-trained existing employees to maximize team agility and performance.
- Accomplished multiple tasks within established timeframes.
- Orchestrated end-to-end operations, managing events production and operations resulting in seamless execution.
- Cultivated strong vendor relationships, negotiating favorable terms, and ensuring high-quality deliverables.
- Strategized layout planning and production scheduling, optimizing logistics for large-scale events.
Operation Manager
Brand Works
01.2010 - 12.2012
- Production Planning, Manpower alignment & Technical & skill management, Venue & Location coordination, Trouble shooter
- Spearheaded the development of BTL campaigns, providing innovative branding solutions for clients.
- Managed production planning, manpower alignment, and troubleshooting for various participation events.
- Devised processes to boost long-term business success and increase profit levels.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Operation Manager
JMJ Digital
06.2009 - 12.2010
- Production Planning, Manpower alignment & Technical & skill management
- Directed production processes for diverse advertising media, ensuring quality and timely delivery.
- Aligned manpower and managed technical aspects to optimize production efficiency.
- Devised processes to boost long-term business success and increase profit levels.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Production Manager
Adglo
04.2007 - 05.2009
- Client Management, Design Approval, Color Corrections, Sample Approval, Process For Print, Final Print & Delivery to Client
- Prepared and maintained production reports and personnel records.
- Managed personnel by implementing company policies, procedures, work rules, and disciplinary action.
- Updated logs and submitted timely reports detailing activities in line with regulatory standards.
- Checked meters and interpreted readings to assess functionality of gas retrieval systems.
- Led client management efforts, overseeing design approval, color corrections, and final print processes.
- Received the 'Employee of the Year' award for outstanding performance and dedication.
Education
SSC -
Little Flower High School
HSC - undefined
National College
M.F.A. - undefined
ABN Seal Collage
Skills
FB & Google AdsWebsite & FunnelAdobeMS OfficeWindows 7, 8, 10 & Mac all Version
Training and Onboarding
Market Research Analysis
Complex Problem Solving
Market Trends Analysis
Campaign Performance Tracking
Salesforce CRM Software
Budget Forecasting
Detail-Oriented
Service Promotion
Google Analytics
Strategic Planning and Alignment
Pricing Strategies
Strategic Marketing
Marketing Program Management
Product Development Budgeting
Team Recruiting and Hiring
Cross-Departmental Alignment
Campaign Management
Customer Relationship Management (CRM)
Bid Preparation
Marketing Campaign Development
Brand Messaging
SEO Optimization
Campaign Planning
Product Lifecycle Management
Contract Management
Public and Media Relations
Digital Marketing
P&L Management
Key Clients
- Kingfisher Airlines
- Red FM
- Micromax
- Acer Computer
- UB Group
- Lodha Group
- Emami
- Redbull
- Pedilite
Personal Information
- Father's Name: Alfred Mondal
- Date of Birth: 07/27/1987
- Gender: Male
- Nationality: Indian
- Marital Status: Unmarried
Personal Interest
- Cooking
- Travelling
Timeline
Digital Marketing Director
Snaphub
08.2022 - Current
Project Manager
Shop4Prop
07.2020 - 03.2022
Manager
Playtime
02.2016 - 06.2020
Manager
Ace Entertainment
01.2012 - 01.2016
Operation Manager
Brand Works
01.2010 - 12.2012
Operation Manager
JMJ Digital
06.2009 - 12.2010
Production Manager
Adglo
04.2007 - 05.2009
SSC -
Little Flower High School
HSC - undefined
National College
M.F.A. - undefined
ABN Seal Collage