Fuzail Shaikh
Senior Marketing Executive
Thane
Summary
Experienced Senior Marketing Executive proficient in planning and executing diverse marketing campaigns, managing events, overseeing social media, and delivering detailed reports. Skilled in coordinating team efforts, handling vendors, and optimizing client satisfaction. Demonstrated expertise in budget management and strategic planning for future events. Proven ability to collaborate with agencies, manage ticketing platforms, and engage influencers for effective promotion.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Senior Marketing Executive
Smaaash Entertainment Pvt Ltd
03.2021 - Current
- Spearheaded the strategic planning and seamless execution of multifaceted marketing campaigns encompassing digital and on-ground initiatives to bolster brand visibility, drive foot traffic, and enhance customer engagement for new center launches, promotional offers, gaming activities, and diverse events.
- Orchestrated a wide array of events including sports screenings, live music concerts, New Year parties, and corporate gatherings across multiple centers nationwide, meticulously managing all facets of event logistics, vendor coordination, and on-site operations to ensure optimal client satisfaction and attendee experience.
- Proficiently managed ticketing platforms such as Paytm Insider and BookMyShow, overseeing ticket sales, distribution, and customer inquiries to streamline the ticketing process and maximize revenue generation for events.
- Devised and executed comprehensive social media strategies, effectively curating content, determining budget allocations for post boosting, collaborating with influencers to enhance brand visibility, and liaising with external agencies to develop monthly content calendars aligned with organizational objectives.
- Generated detailed event expense and revenue reports, meticulously tracking financial metrics, analyzing cost efficiencies, and providing actionable insights to inform future budget allocations and strategic decision-making.
- Established and maintained a dynamic events calendar, proactively identifying opportunities for upcoming events, coordinating with internal stakeholders, and leveraging market trends to optimize event planning and execution processes.
- Assisted in the implementation of branding initiatives to enhance the visibility and reputation of Smaaash centers
- Coordinated with vendors, performers, and internal teams to ensure seamless execution of events, maintaining high standards of quality and customer satisfaction
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Monitored event budgets, expenses, and ROI, ensuring cost-effective strategies while maximizing event impact
- Worked in a fast-paced and dynamic environment, multitasking and prioritizing responsibilities to meet deadlines and deliver successful events..
Operations Intern
Sports For All (SFA)
07.2020 - 12.2020
- Demonstrated exceptional proficiency in tournament management, overseeing various aspect of event planning and execution with meticulous attention to detail, ensuring seamless and memorable experiences for participants and spectators alike
- Maintained regular and open communication channels with sponsors, ensuring clear and effective collaboration in a timely manner.
- Streamlined operational processes by identifying inefficiencies and implementing effective solutions.
- Helped resolve operational bottlenecks through diligent troubleshooting and problem-solving skills.
Market Research Intern
1X Sportz
01.2020 - 04.2020
- Conducted extensive market research to identify lucrative sponsorship opportunities, telecast rights, and potential collaborations with overseas football clubs, showcasing a proactive approach to expanding the company's reach and establishing valuable partnerships.
- Identified and monitored industry trends to stay ahead of competitors and address emerging market needs proactively.
- Maintained a well-organized database of research findings for easy retrieval when needed, streamlining team efficiency.
Education
Bachelor's in Sports Management - Specialization in All Management Activities, Marketing, Economics
NEST Academy of Sports Management, Mumbai
Mumbai 01.2019 - 04.2022
Skills
Flexibility & Adaptability
undefinedAccomplishments
Created one of the biggest sports screening event in Smaaash with over 1100+ member in Mumbai center and over 2000+ across 13 centers
Managed the New year parties by handling the ticketing and promotions generating over 2cr revenue in one day.
Timeline
Senior Marketing Executive
Smaaash Entertainment Pvt Ltd
03.2021 - Current
Operations Intern
Sports For All (SFA)
07.2020 - 12.2020
Market Research Intern
1X Sportz
01.2020 - 04.2020
Bachelor's in Sports Management - Specialization in All Management Activities, Marketing, Economics
NEST Academy of Sports Management, Mumbai
01.2019 - 04.2022
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