Fwisalee Brahma

• Lead for Key Accounts - Louis Phillipe, Allen Solly, Van Heusen (ABFRL), RareRabbit, Rareism &1410
• Pitch 'Product Portfolio' to new prospects & existing clientele, showcasing Sharman Udyog's value proposition -Design and Quality
• Liaison with internal design and product development team for sampling operations for timely deliveries.
• Ensure quality standards are delivered with design accuracy
• Negotiate optimum price to ensure client requirements & internal targeted gross margins are met
• Key Achievement:

- Improved conversion rate by 20% of ABFRL

- Onboarded new clients - RareRabbit, Rareism &1410.

• Led the launch of 'The Ultimate Spoken English Course' in 6 Indian vernacular- Malayalam, Tamil, Telugu, Punjabi, Marathi and Bangla on the JoshSkills app
• Built and led the 'Content and Growth Operations team' (C&G) of 6.
• Developed roadmap for the launch, setting clear objectives and achievable milestones for the team.
• Liaison with cross-functional teams SDE, C&G and YouTube for successful launch within deadlines.
• Interacted with customers for product feedback, identifying areas for improvement.
• Leveraged data and analytics to make informed decisions and strategizing actionable solutions.
• Key Achievement: Improved Download to Purchase(D2P) ratio from 1.86% to 2.95% through YouTube funnel.

• Built & Led ‘Partnership team' of 12.
• Prepared and executed roadmaps for onboarding fashion influencers.
• Led the launch of B2B product- ‘Style Gallery' on Myntra.
• Worked on developing the product- ‘ShopTheLooks' for e-commerce platforms.
• Curated and reviewed content and cataloging for ‘Style Gallery' and ‘ShopTheLooks'.
• Published blog and newsletter for updates on the launch of Style Gallery, ensuring effective communication.
• Key Achievement: Onboarded 3K fashion influencers for Style Gallery at a 40% conversion rate.
  200 fashion influencers for ShopTheLooks at a 60% conversion rate.

• Handled production operations of Arvind Brands & ABFRL.
• Monitored production schedules and mitigated issues to ensure on-time delivery of orders.
• Monitored inventory levels to ensure optimal availability and fulfillment levels.
• Provided updates to customers on production status.
• Wrote content for 'The Heritage Collection'- first design theme collection of Sharman Udyog.
• Delivered presentation of 'The Heritage Collection' at Arvind, ABFRL & Raymond.

• Designed hit-wise planogram and VM guidelines for EBO and LFS Pan India based on best-selling products, optimizing merchandise visibility and accessibility for shoppers.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
• Reviewed store pictures weekly to verify proper implementation of visual elements of display and provided feedback on display performance to store management.
• Worked closely with buying team to ensure inventory levels were maintained for proper merchandise representation on the shop floor.
• Conducted training for Sales team across Mumbai's EBOs and LFS on merchandise USP and styling techniques.
• Proposed, developed and implemented new fixtures (with increased stock carrying capacity - based on business requirement) and display signage.
• Led brand shoots for the AW'16 and SS'17 collections.
• Managed BTL activities fashion shows to promote SS'17.