G. Komal

Advertising

• Strategically allocate budget, select optimal marketing channels (Digital, Social Media, Traditional Media) and ensure timely execution of branding and performance campaigns for product launches and sustained market presence, in collaboration with external agencies.
• Successfully managed 7 product launches, overseeing a cumulative budget of up to ₹20 crores.
• Monitored and optimized campaign performance by maintaining detailed spend and performance trackers, conducting periodic reviews, and implementing actionable insights to enhance effectiveness.
• Led PR initiatives through partnerships with prominent digital media platforms like Mad Over Marketing (MOM) and Social Samosa, as well as traditional outlets including newspaper publications and TV channels.

Content Creation

• Led content creation across diverse marketing channels, including Emails, WhatsApp, Meta, Twitter, LinkedIn, Podcasts, Blogs, YouTube, Google Ads (DV360), Outdoor Hoardings, OTT, TV, and Distributor Merchandise.
• Spearheaded vernacular marketing in 8 regional languages to enhance regional outreach.
• Supervised content updates for websites, landing pages, and all digital assets to ensure relevance and consistency
• Optimized website content for SEO, driving increased organic traffic and improving search visibility

Content Distribution

• Led end-to-end execution of Email and WhatsApp campaigns to drive targeted outreach and engagement.
• Managed content dissemination and brand updates across social media platforms, ensuring a consistent and impactful online presence.
• Handled audience interactions on social media, fostering engagement and enhancing the overall brand experience.

Vendor Relationship

• Acted as the primary liaison between the company and vendors, facilitating seamless onboarding and negotiating favorable terms.
• Served as the single point of contact for invoice management, ensuring timely processing for an average of 25 vendors.

Distributor Engagement & Others

• Collaborated in developing an API-based personalized co-branding module, enabling distributors to seamlessly download 10,000+ marketing materials leading to enhanced distributor engagement.
• Managed branding initiatives for various offline and online events to enhance brand visibility.
• Collaborated on key projects like Sundaram Gurukulam (techno-behavioral training sessions) and Sundaram Sanjeevani (nationwide health camps), driving meaningful engagement and outreach.
• Facilitated the creation of a DIT platform, Investor Transaction Portal, and WhatsApp Chatbot to improve user experience and accessibility.
• Contributed to a Market Research study focused on Brand Health and Key Stakeholder Satisfaction, driving actionable insights.

• Led a customer satisfaction study for a Facility Management firm, consumer decision analysis for a Consumer Durables firm, and a qualitative study for a Paint brand to assess the optimal positioning strategy for its TV commercial
• Collaborated on a study to understand the distribution system across various industries in India
• Designed questionnaires, carried out telephonic and face-to-face interviews and analyzed the results using SPSS to deliver actionable insights