G Srikumar
Chennai
Summary
A result-oriented professional with nearly 14 years of experience in Marketing and Sales. Product Managed: Cement, Plastic, Furniture; Industry Exposure: Manufacturing, Construction. Expertise in Brand Management, Revenue Generation, BTL Marketing. Highly skilled in developing and delivering marketing solutions to revamp as well as augment ‘brand identity' & ‘perception' across diverse distribution channels and media platforms. Gained strong product knowledge in advertisement elements like signage, in shop branding, POP & POS, vendor management, product launch events and trader partner conference. An effective communicator with excellent team building and relationship management skills.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Manger Projects
Casagrande Builders Private Limited
02.2024 - Current
- Brand Management & Internal Brand Communication
- Project Launches
- Brand Budget forecasting for Brand activities like EXPO, Event sponsorships
- Innovative concepts introduced to pull the targeted customers for lead allocations
- Monitoring Outdoor Advertisements, RWA activities, Corporate Activities
- Team Handling of 4 members & Campaign Management.
Assistant Manager for Tamil Nadu
Forte Furniture Products India Private Limited
02.2020 - 02.2021
- BTL Marketing & Sales
- Internal Brand Communications
- Shop branding and retailer boards for Showrooms based on retailer and Franchise requirement
- Vendor Management
- Developed a business volume through channel partners in Tamil Nadu
- Achieved 100 % of collection target
- Achieved 100 % of sales target in Tamil Nadu
- Identified 10 channel partners and increased sales volume through retailer
- Developed and maintained relationships with Direct Dealer, Franchise, and Distributor about month-on-month financial transactions.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Manager
Gravity Traders
02.2020 - 02.2021
- Managing Overall business
- Sales team Handling
- Preparing MIS reports to Management on monthly basis
- Customer relationship.
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Assistant Marketing Manager
Sintex BAPL Limited
03.2019 - 07.2019
- Planned marketing initiatives to promote business development
- Prepared Marketing Budget based on market preference in Tamil Nadu & Kerala
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Vendor Management
- Auditing BTL Campaigns and reduce brand deviations.
Marketing Executive
Dalmia Cement Bharat Limited
02.2014 - 03.2019
- Pivotal part of team member in DSP cement's product launch in Tamil Nadu
- Boosted sales volume of DSP cement from 1200 tonnes to 5000 tonnes average sale of 3 months- by DSP consumer scheme
- Created massive brand visibility and customer awareness for PPC and DSP cement in store level and outdoor advertisement
- Planning & executing marketing strategies and ensuring the meeting of quality standards in organizational new products; undertaking complete responsibility of planning & implementation of local marketing campaigns around key sell-out prospects
- Analyzing various campaigns to identify improvement in performance parameters and apply appropriate measures
- Preparing reports for marketing campaigning and recommending future projections
- Managing BTL activity for East and South Tamil Nadu through quick gap analysis with a view to deliver best-possible & customized solutions to assure continuous improvement
- Defining the product marketing direction including Outdoor Advertisements, Store Activity (Shop Painting, Retail Branding, POP & POS Visibility)
- Monitored and evaluated programs and activities to measure effectiveness and recommend improvements.
- Increased brand awareness by developing strategic trade marketing plans and executing promotional campaigns.
Marketing Executive
Lead Management & Construction India Private Limited
05.2010 - 01.2014
- Preparation of pricing calculation for quotation with management for Tender quote
- Provided assistance in the month end process and sent the report to management; coordinated with the project teams, prepared budget for project & monthly cost report and estimated forecast budget
- Ensured quality of work meets project's contractual needs and evaluated technical submittal in order to documentation of final report to client
- Coordinating with procurement team to ensure relevant products & materials for company's projects
- Achieved 3 crore business from Michelin factory construction project.
Education
MBA - Finance
Magnus School Of Business
BCS - Bachelor Of Corporate Secretaryship
Kongu Arts & Science College
Skills
Brand Management
Product Launch and Events
Channel & Distribution Management
Advertisement & Sales Promotion
BTL & ATL
Business Development
Personal Information
- Date of Birth: 11/27/1985
- Marital Status: Married
Timeline
Manger Projects
Casagrande Builders Private Limited
02.2024 - Current
Assistant Manager for Tamil Nadu
Forte Furniture Products India Private Limited
02.2020 - 02.2021
Manager
Gravity Traders
02.2020 - 02.2021
Assistant Marketing Manager
Sintex BAPL Limited
03.2019 - 07.2019
Marketing Executive
Dalmia Cement Bharat Limited
02.2014 - 03.2019
Marketing Executive
Lead Management & Construction India Private Limited
05.2010 - 01.2014
MBA - Finance
Magnus School Of Business
BCS - Bachelor Of Corporate Secretaryship
Kongu Arts & Science College
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