Summary
Overview
Work History
Education
Skills
Years Of Experience
Career Timeline
Personal Information
Timeline
Generic
G A Chandra

G A Chandra

Regional Sales Manager
Hyderabad

Summary

Seeking senior-level positions in sales and distribution, preferably in the FMCG sector, with a reputable organization.

Successful Regional Sales Manager skillful at establishing strategic approaches, finding new customers and expanding territories to maximize revenue. Specializing in area of modern trade, pharmacy and general trade.

Overview

20
20
years of professional experience

Work History

Regional Sales Manager

Himalaya Wellness Company
12.2022 - Current
  • Leading the region and securing the business goals, driving execution, team training, and recruitment
  • Handle a team size of 5 ASMs, and 25 SOs, with a business of 10 crores per month
  • Identifying the distribution gaps and building a strong distribution for the future-ready organization with a special focus on the metro city
  • Secure category-level growth, in-store execution excellence, NPD, and ensure strong efficiencies in Effective Coverage and Must Sell SKUs
  • Responsible for improving companies gross to net, market shares, securing business hygiene, and corrective actions if there are any deviations
  • Work closely with the cross-functional team to identify regional opportunities, ensure financial hygiene and team building
  • Notable Credits:
  • A strong double-digit growth in the primary business at 14.3% for the year 2023 with cost effectiveness and hygiene corrections
  • Successful roll-out of the efficiency's parameter in Effective Coverage and successful coverage expansion plan completion.

National Key Accounts Manager, CPD, Bangalore

Himalaya Wellness Company
10.2020 - 11.2022
  • Handling customers of national presence include, More Retail Limited, Star Bazaar, Spar Hyper Market, Spencer Retail, Health & Glow, and Metro Cash and Carry
  • Identify business opportunities, negotiate the terms of trade (TOT), and responsible for business planning & delivery of goals of the aligned customers
  • Plan brand activations, align in-house and external agencies and review of the same
  • Responsible for improving companies gross to net, share of market, & terms of trade adherence
  • Align and adhere to commercial hygiene thru close working with cross functional teams
  • Notable Credits:
  • Delivered get goals for the year 2021 with best gross to net profitability
  • Negotiation of the new TOT for cash & carry customer Metro C&C.

National Key Accounts Manager, OTC

Himalaya Wellness Company
10.2016 - 09.2020
  • Specialized KAM for chain pharmacy, and C&C, and others. Customer handled Apollo Pharmacy, Medplus, Wellness forever, Guardian Pharmacy, Metro Cash & Carry, Maxhyper, and Health and Glow
  • Identify business opportunities, negotiate TOT, delivery of goals, brand activations, deliver gross to net, gain share of market, working with cross functional teams
  • Attended monthly sales meetings and quarterly sales trainings.
  • Notable Credits:
  • Best supplier award for Category management at Metro C&C customer for the year 2019-20 for rolling out Wellness category and Zone
  • The spirit of Himalaya award winner for 2019-20
  • Best sales performer award for the year 2018-19

Key Accounts Manager

Colgate Palmolive
07.2015 - 10.2016
  • Customers handled, Apollo Pharmacy, Medplus, Metro Cash & Carry, Maxhyper, and Health and Glow
  • Responsible for business planning & delivery of goals, gain share of market, & terms of trade adherence
  • Build customer business forecast, stock managements (fill rates), & inventory optimizations
  • Notable Credits:
  • Strengthen the pharmacy chain business nationally thru assortment corrections & in-store activations
  • Achieved highest share of market of 50% in toothpaste & 63% for toothbrush at Metro Cash & Carry Ytd Jun16 Successful roll out & adherence to category management at Metro C&C, & joint business opportunity activities like Happy Trolley Run

Area Sales Manager

Colgate Palmolive
08.2012 - 06.2015
  • Responsible for delivering strong business growth by leveraging inputs, coverage expansion and identifying new business avenues
  • Responsible for increasing Market Share in the area, analyze AC Nielsen data, to understand the CP position Vs competition in the market, rise ND/WD, Develop and execute channel off take plans to counter competition, increase brand reach in indirectly covered stores through WS
  • Responsible for a healthy ROI to all the distributors, build strong infrastructure in the Area
  • Notable Credits:
  • CARG growth of 13% over the period of 2012-15 & was among the fastest growing areas for South India
  • Met & exceeded the coverage expansion goals across the zones & in growing the business in 2012-15
  • Successful roll out of direct stockist appointment & business growth in the super stockist dismantled area of Davanagere zone.

Area Sales Manager In-store

Colgate Palmolive
05.2011 - 07.2012
  • Engagement with the key self-services (IDT) in roll out of IMPACT & Mission red program
  • Activations store's performance analysis, & conduct the classroom & on the job sessions to in-store CDO's and medical store activations to grow the sensitivity category & rolled out successfully MSX program
  • Notable Credits:
  • Successful & speedy roll out of the OCC program across the states
  • Successful defending of the SOS across the OCC MT customer's CAS zone roll-out.

Customer Development Officer (IDT & DT)

Colgate Palmolive
11.2005 - 04.2011
  • Managing sales and distribution in the assigned zone
  • Ensuring cost efficient distributing system, sales, and inventory management for distributors
  • Setting up infrastructure, coverage, and appointing sales force as per the requirement
  • Stimulating indirectly covered retail accounts through wholesale accounts
  • Managing visibilities and in-store excellence in various channels of trade
  • Notable Credits:
  • Successful roll out of beat plans / tracking to IRSTK business at Shimoga zone with 20+ IRSTK's spread across 4 political districts
  • Received VP Sales - Roll of Honor award for being TOP 5 zone in the entire country.

Jr Sales Executive

GCMMF (Amul), Anand
05.2004 - 10.2005
  • Establish and expand distribution network and consumer base through appointment of Area wise Delivery Agents (ADA), identifying new retailers and carry out promotional activates like house-to-house sampling
  • Ensure financial discipline from ADA's thru sufficient bank guarantees & DD/cheque payments
  • Notable Credits:
  • ADA's appointment increased by 20% & the same helped in improving the availability & service
  • Roll-out a new retailer promo, Buy Amul Milk and Win Hero Honda, created an excitement among the retailers & improved business.

Education

MBA / PGDM - Marketing

Institute of Chartered Financial Analysts of India
Bengaluru, India
04.2001 -

B. Tech (Dairy Technology) - Dairy Science

University Of Agricultural Sciences, Hebbal
Bengaluru, India
04.2001 -

Skills

Sales, Territory Management

Years Of Experience

21

Career Timeline

A self-driven professional with over 20 years of experience in the field of sales & distribution and team management. 

Presently associated with Himalaya Wellness Company, as RSM, and in the earlier assignment as NKAM, Modern Trade and Chain Pharmacy for the last 7.5 years and earlier worked at Colgate Palmolive (I) Ltd. for 11 years and GCMMF (Amul) for 1.5 years. 

Enriched experience in FMCG product sales, knowledge in modern, pharmacy chains, general trade, and e-commerce, and a strong understanding of brand activations. Possess excellent interpersonal, communication, and analytical skills, with demonstrated abilities in customer relationship management.

Personal Information

  • Date of Birth: 03/05/79
  • Gender: Male

Timeline

Regional Sales Manager

Himalaya Wellness Company
12.2022 - Current

National Key Accounts Manager, CPD, Bangalore

Himalaya Wellness Company
10.2020 - 11.2022

National Key Accounts Manager, OTC

Himalaya Wellness Company
10.2016 - 09.2020

Key Accounts Manager

Colgate Palmolive
07.2015 - 10.2016

Area Sales Manager

Colgate Palmolive
08.2012 - 06.2015

Area Sales Manager In-store

Colgate Palmolive
05.2011 - 07.2012

Customer Development Officer (IDT & DT)

Colgate Palmolive
11.2005 - 04.2011

Jr Sales Executive

GCMMF (Amul), Anand
05.2004 - 10.2005

MBA / PGDM - Marketing

Institute of Chartered Financial Analysts of India
04.2001 -

B. Tech (Dairy Technology) - Dairy Science

University Of Agricultural Sciences, Hebbal
04.2001 -

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G A ChandraRegional Sales Manager