Results-driven Manager-Sales with over 15 years in Aftermarket Channel Sales, Strategic Planning, and Business Development across agricultural equipment, automobiles, and lubricants. Expertise in Channel Sales Management and market exploration, delivering strategies that drive revenue growth and foster long-term relationships with key accounts.
Overview
16
16
years of professional experience
Work History
Manager-Sales (MB)
TotalEnergies Marketing India Pvt Ltd
Jaipur
06.2019 - Current
Received Best Performance award for All India TPL 2024 after meeting targets and contributing to growth.
Manages a major sales region in India with an annual business volume of 1000KL (INR 30 crore).
Led and supervised team of 7 distributors and 20 DSRs, fostering motivation and professionalism to enhance overall sales performance.
Developed and implemented strategies for secondary sales management, optimizing distributor finances and controlling outstanding balances to improve operational efficiency.
Monitor dealer performance, address challenges with top dealers, and managed customer engagement through targeted sales initiatives.
Conducts monthly performance reviews and provided guidance to support strategy implementation and ongoing improvement.
Ensured profitability and compliance with GMVC norms while overseeing resource and budget allocation for effective branding and marketing activities.
Coordinated with branded outlets, communicated regularly, and monitored performance of format stores across all segments, achieving strong regional results.
Appointed new distributors in areas vacant for over 10 years and supported the development of long-term primary networks and customers.
Received mid-term promotion for exceptional performance.
Ensured regional operations were conducted within company policy and budget parameters.
Assistant Area Manager
Tractors and Farm Equipment Ltd. (TAFE)
06.2016 - 06.2019
Received the Best Strategy Innovation ('INNOPIA') award for leading the Election Campaign Marketing initiative.
Increased sales through Retail Engagement Programs (REP), driving new product adoption and boosting accessories sales.
Aftermarket sales operations were managed for the region, with a focus on executing business plans and aligning strategies with regional targets.
Expanded distributor network by appointing four new channel partners, enhancing market coverage.
Expanded customer reach through block-level retail appointments, onboarding new prospects, and cultivating relationships with remote retailers.
Competitive counterstrategies were developed based on analysis of market trends, pricing, and competitor activities.
Business Development Manager
DENSO International India Limited
11.2013 - 06.2016
Identified 300 key districts generating 85% of business, establishing 'DENSO Friendly Shops' to enhance local market presence.
Increased DENSO’s market reach by 50% through strategic district-wise classification across product lines.
Managed aftermarket sales for Rajasthan, aligning with company goals.
Assessed market opportunities for DENSO Accessories’ India entry.
Analyzed pricing of imported and Indian market products, minimizing price gaps across sales channels to enhance competitiveness.
Represented DENSO Aftermarket at Auto Expo in 2014 and 2016.
Earned Managing Director’s recognition for the initiative’s success.
Executive- Sales
Bosch Rexroth (India) Limited
05.2011 - 11.2013
Recognized by VP of BRIN for top sales growth and strong customer relationships at annual conference.
Increased share of business by analyzing competitor strategies and pricing, resulting in enhanced market positioning.
Developed strong relationships with customer's R&D, securing early access to new projects, leading to competitive advantage.
Achieved promotion from engineer to executive within 1.5 years based on exceptional performance.
Named Best Supplier of the Year by Mahindra & Mahindra (SD) for Bosch Rexroth contributions.
Led first onsite product knowledge training and improved team expertise and customer engagement.
Field Officer
Tractors and Farm Equipment Ltd. (TAFE)
08.2010 - 05.2011
Led demand generation initiatives in Gurgaon and Sonepat, increasing customer engagement.
Sold 40 tractors in Gurgaon in one month, establishing a new sales record.
Received commendation from Haryana Area Manager for exceptional performance as a new hire.
Education
B. Tech -
G.B.P.U.A.T
Pantnagar
06-2010
12th -
RBSE
06-2005
10th -
RBSE
06-2003
Skills
Sales strategy
Team leadership
Distributor management
Performance analysis
Sales forecasting
Effective communication
Budget oversight
Languages
English
Hindi
Personal Information
Title: Channel Sales Manager- Sales & Marketing Professional